A Seminar Report On

A SEMINAR REPORT ON

ADVERTISING Presented By:-sahil khanna Roll No:- 8637 Class:- MBA 1st Sem.

Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives.

1. 2. 3. 4.

ADVERTISING DIRECT MARKETING SALES PROMOTION PERSONAL SELLING

Direct Marketing Direct marketing communicate directly with target customers to generate the response and/ or a transaction.

Sale Promotion It is defined as those marketing activities that provides extra value and incentives to the sales force.

Personal Selling It involves direct contact between buyer and seller either face to face or through some form of telecommunication such as telephone.

Advertising

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, services by an identified sponsor.

MEDIUM 2. NEWSPAPER

ADVANTAGES FLEXIBILITY, TIMELINESS GOOD LOCAL MARKET COVERAGE

LIMITATIONS DIFFICULT FOR ILLITERATES SHORT LIFE

5.

TELEVISION

SOUND, HIGH RANGE HIGH ATTENTION

3.

RADIO

MASS USE, LOW COST,

AUDIO PRESENTATION ONLY, LOWER ATTENTION THAN TELEVISION

11.

TELEPHONE

MANY USER OPPORTUNITY TO

RELATIVE HIGH COST

HIGH ABSOLUTE COST, LESS AUDIENCE SELECTIVITY

GIVE A PERSONAL TOUCH 12.

INTERNET

HIGH SELECTIVITY, RELATIVELY

RELATIVELY NEW MEDIA

LOW COST

LOW NUMBER OF USERS IN REMOTE AREAS.

With Fevicol nothing is impossible, you can even paste the magnets together.

SCOOTY

Preity Promotes TVS Scooty

CONCLUSION Hence we conclude that advertising is the best media to introduce your products, services and goods in the market.