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PDFCOKE: 6 Little Known Secrets of Who We Are Contact Jed Diamond Ph.D. :
[email protected] www.MenAlive.com Each time someone subscribes to me on Scribd, I look over their profile and send them a “thank you” note. I have been amazed at the diversity of backgrounds and the fact that we span the globe. In looking at a few of my recent subscribers I see that there is: A man from Pangkajene, Indonesia A man from Perth, Australia A woman from Nigeria A woman from London, England A man from Tamil Nadu, India A woman from California, USA A man from Memphis, Tennessee, USA A man from Khi, Pakistan A woman from Brazil I began to wonder about the world of Scribd. When I do social science research one of the first things I do is to get basic demographic information about the subjects of the study. I wondered about Scribd. When I have a question about Scribd, Kathleen Fitzgerald often has an answer. This time was no exception. She sent me a link that gave me a lot of information about who we are. www.quantcast.com/pdfcoke.com
1. Daily People:
We had 383,000 people from the U.S. on October 28, 2009 We had 2.1 million people globally. May and June, 2009 were big months for us. 2. Demographics: US Demographics
In the U.S. it appears that we are pretty evenly divided between males and females our primary age groups are between 35-49 (37%) and 18-34 (32%). Our educational experiences are varied: 43% of us have no college. 41% have college and 16% have graduate school experience. 3. Country: Find
Country Uniques (Cookies) Uniques % Uniques Index Visits % Visits Index United States 7,967,630 21.70 45 19.75 34 Brazil 3,601,333 9.81 404 9.61 581 India 2,383,973 6.49 356 7.19 669 Mexico 1,523,918 4.15 246 4.11 240 Indonesia 1,357,890 3.70 465 4.18 724 United Kingdom 1,172,639 3.19 67 2.93 77 Colombia 1,104,923 3.01 448 3.10 472 Malaysia 1,019,571 2.78 443 3.85 636 Spain 1,016,222 2.77 181 2.57 214 Philippines 860,558 2.34 232 2.61 274 Canada 842,557 2.29 67 2.11 62 Peru 841,820 2.29 335 2.44 485 Argentina 826,634 2.25 186 2.20 183 Venezuela 753,311 2.05 462 2.28 512 Germany 702,374 1.91 70 1.73 102 Italy 624,113 1.70 90 1.52 94
Almost 20% of the visitors were from the U.S. followed by Brazil (9.6%), India (7.2%), Indonesia (4.2%), and Mexico (4.1%). If you want to see how many are coming from your country you can do a search on the site.
4. States in the U.S.: Find
State Uniques (Cookies) Uniques % Uniques Index Visits % Visits Index California 1,248,288 15.67 122 15.75 128 Texas 610,956 7.67 98 7.68 108 New York 534,219 6.70 107 6.81 101 Florida 481,102 6.04 81 6.08 103 Illinois 325,803 4.09 99 4.05 104 Unknown 289,853 3.64 60 3.88 55 Pennsylvania 284,591 3.57 94 3.50 94 New Jersey 262,387 3.29 104 3.37 110 Ohio 248,577 3.12 101 3.04 92 Georgia 242,357 3.04 105 3.07 105 North Carolina 237,658 2.98 104 3.03 103 Virginia 233,893 2.94 113 2.95 111 Michigan 208,462 2.62 98 2.58 96 Massachusetts 207,511 2.60 123 2.61 104 Washington 191,694 2.41 79 2.38 99 Maryland 157,479 1.98 118 1.97 107
Nearly 16% of the U.S. visitors were from California, followed by Texas (7.7%), New York (6.8%), Florida (6.1%), and Illinois (4%). 5. Audience Likes: Audience Also Likes People who visit this site are likely to visit sites in these categories: Science/Nature Schools/Universities Science & Technology Nonprofit Politics & Commentary
Affinity 7.3x 5.7x 5.6x 5.2x 5.2x
Audience Also Likes People who visit this site are likely to visit sites in these categories: Discussion/Chat Kids Education Home & Gardening Humor Technology Religion Fashion/Cosmetics Auto News & Info Teens Books
Affinity 5.0x 4.4x 4.3x 4.2x 4.1x 4.1x 4.1x 3.9x 3.7x 3.4x
Those who visit Scribd seem to have a wide range of interests. 6. Business:
Small Businesses of Note
4,952
Medium Businesses of Note
12K
Large Businesses of Note
25K It seems that the great majority of us are small businesses.
To learn more: Go to www.quantcast.com/pdfcoke.com Contact me:
[email protected] www.MenAlive.com