Sample Of Monash University - Tourism_assignment.3.doc

Introductory Tourism Assignment Three: Tourism Destination COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Monash University pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice.

This assessment is designed to test your achievement of Learning Objective 3 for the Unit: 

Identify and distinguish components of and the holistic tourism system

This second assignment provides you with opportunities to: 

Identify and distinguish components of the tourism system, and the holistic tourism system

The third assignment relates to weeks 5, 6 and 7: The tourism industry, system and communication between the industry and tourists. This is a group presentation. Groups will be formed in your week 4 tutorial classes (make sure you attend). The assignment files (PowerPoint presentation file and Summary file) are to be submitted in week 11. The presentation will take place in your tutorials in week 12. To be successful in this assignment you will need high level use of appropriate academic and non-academic sources. For this assignment you are to complete a presentation with supported with PowerPoint and a summary file with the following sections:         

Title, including a title for this assignment and all group members’ names Introduction Select and concisely introduce a destination (one that none of you have been to) Identify and describe the destination's tourism industry (Consider who the destination defines as the industry) Identify and describe aspects of the destination that tourists may interact with outside the tourism industry (Consider tourism system) Identify and describe communication sources between the destination and tourists (Consider image formation and source credibility) Illustrate similarities and differences between possible tourists' perception of the destination compared to the destination official and or industry’s projected image (Consider the differences between the industry and destination information sources, and other available information sources) Conclusion References

Additionally, complete a summary report of the presentation. The summary will have the same sections as the presentation and will be no more than 500 words (excluding references). Do not submit a PowerPoint handout as your summary. Retain a copy of the assignment until results are finalised. This is a task for a group. All members of the group are to be in attendance for the week 12 tutorial. Groups will be formed in week 4. Make sure you attend classes so that you also know others in your tutorial. Suggested word limit 10 minute presentation and a 500 word summary

Introductory Tourism, Semester 1, 2009

Marks available: 25 percent of the final mark A general breakdown is included below:  Introduction (including destination selection) 10  Destination industry 10  Tourist interaction 10  Communication sources 10  Image comparison 10  Conclusion 10  Presentation 30  Referencing 10 Assignments will be marked with a grade only.

© 2009 Adapted by Glen Croy, Monash University, from RSD www.adelaide.edu.au/clpd/rsd

Introductory Tourism, Semester 1, 2009

Tourism Destination: Marketing Criteria Student Name: _______________________________________________ Student ID: _____________ Marker: ________________________________________

 Do not select a destination

 Structure not introduced

B. Students find/generate needed information/data using appropriate methodology.

 No sources were collected

C. Students critically evaluate information/ data and the process to find/generate this information/data.

 Selected concept ideas not appropriate to theorise the selected destination: o Within sections

 Have not identified appropriate concepts

 No evaluation of credibility of sources used

D. Students organise information collected/generated.

 Lack of structure in written summary, oral presentation and supporting PowerPoint  Lack of coherence within and between sections of written summary, oral presentation and supporting PowerPoint

E. Students synthesise and analyse and apply new knowledge.

 Identified one or less concept: o As relevant to the selected destination o Within sections

 Selected two or more appropriate concept ideas to theorise the selected destination, though do not theorise the selected destination: o Or vice versa o Within sections  Occasional evaluation of credibility of sources used

 Selected two or more appropriate concept ideas to theorise the selected destination: o Within sections

 Used structure in written summary, oral presentation or supporting PowerPoint, though contents in wrong sections  Coherence between but not within sections of written summary, oral presentation or supporting PowerPoint

 Two of written summary, oral presentation and supporting PowerPoint is well structured, utilising correct sections

 Identified concepts, though not the similar and contrasting ideas between concepts: o As relevant to the selected destination o Within sections

 Most sources’ credibility evaluated

 Coherence between two of three and within sections of written summary, oral presentation and supporting PowerPoint  Identified similar and contrasting ideas between concepts: o As relevant to the selected destination o Within sections

Introduction 10

 Conclusion redefines the conceptual context  Purpose statement of assignment is paraphrased clearly and maintains original meaning  Concisely select and introduce an unvisited destination

 Structure is concisely introduced o No discussion or content  A range of appropriate sources were collected  Identified and used appropriate concepts beyond the lecture material in appropriate sections  Selected appropriate concept ideas from beyond lecture material to theorise the selected destination: o Within sections  Full evaluation the credibility of sources used  Utilise a range of evaluation criteria  All three of written summary, oral presentation and supporting PowerPoint are well structured, utilising correct sections  Coherence between all and within sections of written summary, oral presentation and supporting PowerPoint  Analysed similar and contrasting ideas between concepts: o As relevant to the selected destination o Within sections

© 2009 Adapted by Glen Croy, Monash University, from RSD www.adelaide.edu.au/clpd/rsd

10*

 No conceptual context provided  No purpose statement

20*

A. Students embark on inquiry and so determine a need for knowledge/ understanding.

Level 3 Students research independently at the level of a closed inquiry

Presentation 10

Facet of Inquiry

Levels of Student Achievement Level 1 Level 2 Students research at the Students research at the level of a closed inquiry level of a closed inquiry and require a high degree and require some of structure/guidance structure/ guidance  Inappropriate conceptual  Appropriate conceptual context provided context provided  Purpose statement of  Purpose statement of assignment is: assignment is o Replicated from paraphrased, yet: o Lacks clarity the assessment outline o Missing o Misses original meaning  Select a destination, or  Select and introduce a destination:  Introduce a destination o Verbosely, and or o A previously visited destination  Structure not introduced  Structure is introduced o Content o Content incorporated and or incorporated and or o Discussion o Discussion started started  Sources were collected,  Appropriate sources were but not appropriate to collected objective  Identified appropriate  Identified and used concepts, though not appropriate concepts in used in appropriate appropriate sections sections

20*

Level 0

 No titles

 No match between written summary, oral presentation and supporting PowerPoint  No audience engagement by presenters  Partial and/or incorrect acknowledgement of sources, and  Partial/incorrect reference list provided

 Occasional match between written summary, oral presentation and supporting PowerPoint  Occasional audience engagement by presenters  Partial and/or incorrect acknowledgement of sources, and  Partial/incorrect reference list provided

 Student voice restricted by or replicating the literature  Verbosely concludes main point from each and every section  And or no overall and main concluding point presented  Written summary, oral presentation or supporting PowerPoint and section titles reflect contents, but is verbose or lacking clarity  Match between two, though not three of written summary, oral presentation and supporting PowerPoint  Presenters mostly engaged with audience

 Student voice with support from a range of sources  Concisely concludes single main point from each and every section o Plus overall and main concluding point presented  Written summary, oral presentation or supporting PowerPoint and section titles clearly and succinctly reflect contents  Match between written summary, oral presentation and supporting PowerPoint

Presentation 20

F. Students communicate knowledge and the processes used to generate it, with an awareness of ethical, social and cultural issues.

 Literature rarely cited, or  Student voice lost in the literature  Does not conclude assignment findings o For example, conclusion either reintroduces structure, or content  Written summary, oral presentation or supporting PowerPoint and section titles do not reflect contents

 Presenters fully engaged with audience

 Full acknowledgement of all sources within report, and  Reference list contains all sources cited

 Full and correct acknowledgement of all sources, with differentiation between direct quote and paraphrase, and  Reference list contains all sources cited and follows referencing conventions * 40 marks provided from destination industry, tourist interaction, communication sources, and image comparison

© 2009 Adapted by Glen Croy, Monash University, from RSD www.adelaide.edu.au/clpd/rsd

Referencing 10

 Student only voice (literature not cited), or  Literature only voice  No conclusion in either presentation or written report

Conclusion 10

Introductory Tourism, Semester 1, 2009