Business Plan Template – Health Care I.
Overview
II.
Executive Summary
III.
What is a (orthopedic clinic, bariatric clinic, imaging center, etc.) a. Definition b. Regulatory Requirements
IV.
Market Analysis a. Overview b. Historical Perspective c. Present Demand d. Local Opportunities e. Future Demand f. Competition
V.
Benefits of (see III above) a. Society b. Patients and Families c. Physicians d. Hospitals
VI.
Operational Strategy a. Patients i. Types of Diagnoses ii. Typical Experiences b. Programs and Services i. Typical Services ii. Alternative Service Options c. Staffing i. Staffing requirements ii. Organization chart d. Facility/Office Needs i. Space requirements ii. Equipment requirements
VII.
Program Offering a. Reimbursement Issues b. Structure of Program Offering i. Contract managed ii. Joint Venture iii. Hospital Owned iv. Other
VIII.
Financial Analysis a. Projected Volume b. Payor Mix
IX.
Marketing Strategy a. Objectives b. Source of referrals/patients c. Tactics d. Program Niches