Sammad: The Cultural Extravaganza

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SAMMAD 2009

THE CULTURAL EXTRAVAGANZA

http://www.sarathionline.com

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AGENDA 

What’s “Sammad – The Extravaganza”



Location & Ambience



Events & Entertainment



Corporate Sponsorships



Media Coverage

http://www.sarathionline.com

12/03/09

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SAMMAD THE CULTURAL EXTRAVAGANZA 

“Sammad – The Cultural Extravaganza” is the exuberant and gorgeous annual cultural fiesta organized by Sarathi during Dussera/Durga Puja & Diwali time



Held in Koramangala downtown area 



Centrally located for easy access to everyone

Around 150,000 people enjoyed the rendezvous in 2008 

Expect even more in 2009

http://www.sarathionline.com

12/03/09

4

LOCATION & AMBIENCE 

Mangal (Police Choultry) Kalyan Mantap, Koramangala 

Very close to Forum Mall



10,000 sq ft area in main building capable of accommodating 15,000 people



More than 20,000 sq ft of covered & uncovered area for exhibition & corporate stalls capable of accommodating 25,000 people at a time



Ample car parking space



Sleek getup & professional event management



Effective crowd control

http://www.sarathionline.com

12/03/09

5

150K PEOPLE OVER 5 DAYS

http://www.sarathionline.com

12/03/09

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SLEEK GETUP

http://www.sarathionline.com

12/03/09

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EVENTS & ENTERTAINMENT 

Sammad 2008 was inaugurated by Mr. Shankar Bidari, Commissioner of Police, Bangalore

http://www.sarathionline.com

12/03/09

8

EVENTS & ENTERTAINMENT  

Mornings: Kids Events Afternoons: Competitive Youth Events 

 

Evenings: In-house Programs Nights: Popular Events by highly accomplished Professionals from Bombay, Bangalore & Calcutta 



Aimed at creating a fest-type ambience for students and young professionals

Bhoomi, Cactus, Paras Pathar, Krosswindz, Oikyotan, Chitra Aiyer etc

Food-n-Dining http://www.sarathionline.com

12/03/09

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EVENTS & ENTERTAINMENT 2008

http://www.sarathionline.com

12/03/09

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FOOD-N-DINING



Many stalls from some of the most popular food joints in Bangalore catering to multiple cuisines, attracting huge number of people

http://www.sarathionline.com

12/03/09

11

EVENTS & ENTERTAINMENT 





The wide variety of events spread across the entire day for four days at a stretch cater to people of all ages Events are very cosmopolitan, thus attracting a wide spectrum of people of different cultures and languages The free community feast, multiple food stalls, ample space for leisure and continuous entertainment throughout the day attracted around 150,000 people across 5 days in 2008 http://www.sarathionline.com

12/03/09

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CORPORATE SPONSORSHIPS OUR OFFERINGS 

Large, educated, cosmopolitan crowd over a period of 5 days from morning till midnight



Wide media coverage of the event



Multiple options for advertising your products and direct interaction with potential clients 



Corporate Stalls, Banners, Stage Backdrop

Database of members and registered attendees to the event http://www.sarathionline.com

12/03/09

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CORPORATE SPONSORSHIPS

http://www.sarathionline.com

12/03/09

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OUR SPONSORS 

We’d like to acknowledge the support all the corporate houses in making the event viable and extremely successful



We’d expect similar cooperation in coming years



The brands, visible in stalls, banners & backdrops, range from big Financial, Insurance, F&B, Consumer Products, Leisure, Entertainment, Fine Dining, Construction & Media companies http://www.sarathionline.com

12/03/09

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OUR SPONSORS

http://www.sarathionline.com

12/03/09

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OUR SPONSORS

http://www.sarathionline.com

12/03/09

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MEDIA COVERAGE 

The Times of India, Bangalore, October 6, 2008 …. Sarathi Socio Cultural Trust in Koramangala too had an unexpected crowd of almost 10,000 persons at Mangal Kalyan Mantapa. Krosswindz, one of the oldest Bangla rock bands, known for contemporary folk music, performed at the end. A huge number of college students attended. Police commissioner Shankar Bidari inaugurated the programme. ….



Bangalore Mirror, Bangalore, October 7, 2008 …. On Sunday evening (Shoshti), the crowd at Koramangala swayed to Krosswindz, a Kolkata-based band….



The Telegraph, Calcutta, October 5, 2008 …. UB is spending close to Rs 4 lakhs on funding these events, says Alok Basu, a UB group VP, closely associated with the Koramangala Puja. “These Pujas are a meeting ground for young people, many from the IT, banking and other sectors, who form the cream of Bangalore. That’s why UB gets involved in a major way,” says Basu…..

http://www.sarathionline.com

12/03/09

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