Sam Harrow Field - Dec 2009

Curriculum Vitae Name

Sam Harrowfield

Contact

+64 9 820 9979 +64 21 747 880 [email protected]

Location:

Based in Central Auckland

Skills Summary: Business Development Account Management/Direction Project Management & Delivery Communication Strategy Developement • Team Leadership • Public Speaking • • • •

Professional Record September 2005 – November 2009 (current)

4 years

Company

Phenomenon Promotions Agency - Newmarket, Auckland Brand Experience Agency

Position

Account Director Direct Reports: up to 3

Results

•

Took newly established account team turnover from $0 to $1.4M PA in 3 years, experienced further 10% growth for 08/09 and have held turnover levels through 09 FY Responsibilities

•

Project Management: Full oversight – Strategy & Concept development, Production, Implementation & Review • Management of project timelines and budgets, ensuring profitability • Sourcing and managing suppliers/partners • Development of internal and external business relationships to leverage profile and exposure to target consumer with minimal investment • Development of new business relationships • Management of Account Executives/Account Managers • Management of branded materials and POS – Design and Art processes • Development of internal processes and procedures to enhance organisational effectiveness and integrity of delivery for client • Building on the results of successful activities to develop further business with existing clients Confidential

1

Clients: Consumer brands - Cerebos Greggs, Energizer/Schick, Griffins Foods, Goodman Fielder, Tegel, Constellation Wines, Fairfax, Freeview, American Express, Vodafone

November 2004 – August 2005

10 months

Company

Consumer Division ACP Magazines, Westhaven Auckland

Position

Advertising Manager – NetGuide magazine Direct Reports: 1

Responsibilities/Results • Development of direct business relationships with new accounts • Developed creative initiatives to target dormant clients • Raising internal profile of magazine • Delivery of creative responses for advertiser briefs, cross-selling media options from the NetGuide product range – Print, On-line & Direct Mail (Position made redundant) February 2003 – October 2004

1 year, 8 months

Company

Image Net Ltd Newmarket, Auckland, NZ

Position

Business Development/Account Management

Responsibilities/Results • Achieved growth in existing accounts and developed new business in a regulated industry • Brought a major Key Account back on side, after incumbent allowed relationships and ongoing business to move on to competitors • Improved branded materials for better education for clients and prospects December 1999 – December 2002

3 years

Company

Phenomenon Promotions Agency (formally Full Circle Marketing) Newmarket, Auckland, NZ

Position

Account Manager Direct Reports: 1

Responsibilities/Results • Development of strategic creative concepts • Presentation and ongoing client liaison and management • Complete development, booking and executing of programmes • Management of promotional & sales personnel • Budget management • Reviewing programmes to assess effectiveness • Development of new business through existing relationships

Confidential

2

June 1999 – October 1999 Company

Full Circle Marketing Parnell, Auckland, NZ

Position

Sales Trainer - Contract

4 months (contract)

Responsibilities/Results • Development of presentation and then travelled throughout the North Island unsupervised to visit chain of stores and deliver training presentations to floor staff and additional one on one coaching • Campaign feedback led to changes in primary communication elements between support office and floor staff

Education: 2005 Qualification Institution

Learning To Fly CAANZ Media School

1996 – 1998 Qualification Institution Major

Bachelor of International Communication UNITEC Institute of Technology, Auckland, NZ Communication Management

Technology Skills: •

• • • • •

MS Word MS PowerPoint MS Excel MS Outlook ACT Audio/Visual Production

Reference: Earl Gasparich Finance Director Envirowaste 021 399 276 Written references available on request

Confidential

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