Sales Marketing - September 09

Sales & Marketing Update September, 2009 EDITORIAL FEATURES • Advertising Age – September 14 editorial features: In book Special Report:

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Media Mavens; Online: Media Mavens Sponsorship; September 21 editorial features: The Blogger Issue: Bloggers Take Control; The Talentworks Career Guide; September 28 editorial features: In book Special Report: 100 Leading Media Companies; Online: 100 Leading Media Companies Sponsorship DMNews – September 21 editorial features: Search; Insurance; Printing & Promotion; September 28 editorial features: Agency Roundtable; Food & Beverage; Lead Generation; October 5 editorial features: Multichannel Marketing; CPG; Lists; October 12 editorial features: Printing & Promotion; Beauty/ Lifestyle; E-commerce; DMA ’09 Direct Marketing Association; October 19 editorial features: CRM/ Database; Entertainment; E-mail Marketing News – October 15 editorial feature: Customer Satisfaction Target Marketing – October editorial features: Direct Marketer of the Year; Direct Mail: Transpromo; Web: Social Media; Fullfillment: Custom Portals; Market Focus: Cosmetologists; Lists/Insert Media: Yoga Enthusiasts; SEM/SEO

LAYOFFS Arizona Mail Order Company, Inc Tucson, AZ Crosstown Traders and Arizona Mail Order Co. continue to reduce the size of their Tucson operations, laying off 50 and 120 employees, respectively, according to layoff reports filed with the state under the federal Workers Adjustment and Retraining Notification Act. Approximate Affected Workforce: 101-500 Arizona Daily Star Albertsons LLC Boise, ID Bonita Springs, FL Estero, FL Lake Worth, FL Albertsons plans to close four Florida stores and lay off more than 300 employees. Albertsons, based in Boise, Idaho, notified the Florida Agency for Workforce Innovation of the layoffs, effective Oct. 21. In all, more than 300 people will lose work if the chain is unable to move them to another store. About 80 people work at the Brandon Square store. Other closures are in Lee County's Bonita Springs and Estero. The Lake Worth store is also closing. Approximate Affected Workforce: 101-500 The Business Journal (Tampa Bay Florida) Bashas' Inc. Chandler, AZ Tucson, AZ Bashas' said it plans to lay off 102 workers from two Tucson-area stores. On Aug. 10, the Chandler-based grocery chain announced it was seeking bankruptcy court

approval to close 14 stores. It indicated 300-plus Bashas' workers would be affected statewide. Approximate Affected Workforce: 101-500 Arizona Daily Star

JOB FAIRS Career Concepts USA · Sales & Management September 15 Phoenix, AZ September 16 Denver, CO September 23 Los Angeles, CA September 23 New York, NY September 23 Oak Brook, IL September 24 Orange County, CA SalesTrax September September September September September September

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TRENDS Social Networkers Vulnerable to Attacks By Kenneth Hein, Brandweek, August 27, 2009

Sure everyone is Tweeting, friending one another on Facebook and getting LinkedIn, but at what cost? A survey released today by the CMO Council and security software maker AVG found that less than a third of social community members are taking steps to prevent cyber attacks. Of the 250 consumers surveyed in the second quarter of this year, 64 percent said they change their passwords infrequently or never. Fifty-seven percent fail to adjust their privacy settings on regular basis. What's more, 21 percent accept contact offerings from members they do not know, 26 percent share files within social networks and 64 percent click on links offered by contacts. Complicating matters is the fact that more than half of the people polled said they let roommates and friends sign onto social networks using their computers. By making themselves vulnerable, 55 percent of respondents said they have encountered phishing attacks, 47 percent have been victims of malware and almost 20 percent have experienced identity theft. "As social networking populations grow globally and the proliferation of niche social networks and mobile offerings extends the reach of social communities, the threats and vulnerabilities are escalating accordingly," said Donovan Neale-May, executive director of the CMO Council, in a statement. "More frequent breaches and outbreaks on popular social sites are a testament to the need for a more preventative mindset and threat-alert culture among community users.