Rxcut En Marketing Brochure Low Res 1 23 09 Nn

                            

6AltonAvenue,Voorhees,NewJersey,08043

INDEX   TITLE















PAGE

ABOUTUS













3

FOUNDER&CEO 











4

PROGRAMSUMMARY











5

THERxCut®SOLUTION 









6

PILLSPLITTING









7

MANUFACTURERCOUPONSEARCH







8

PARTNERWITHUS

















9

COBRANDEDWEBSITE 









10

COBRANDEDMEMBERCARD









11

COBRANDEDINFORMATIONALFLYER 





12

ADDITIONALMATERIALS 









14

SUMMARYOFBENEFITS 









15

2

ABOUTUS Drugcostshavebeenthefastestgrowingcomponentofhealthcarecostsforthepast5 years.Prescriptioncostshaveseendoubledigitgrowth,andareexpectedtobenear $400billionby2009.Inaddition,therearenearly47millionpeoplewithouta prescriptionbenefitprogram. Thereisreliefinsight!Inresponsetorecentrequests,RxCut®isproudtoofferanocost PrescriptionSavingsCardProgram! TheRxCut®PrescriptionSavingsProgramallowsanyone,theirfamilyandfriendsto easilysavemoneyonprescriptiondrugs.Thisisnotaninsuranceprogram;itisawayfor consumerstoreceivesignificantsavingsonprescriptiondrugsatmostpharmacies. Consumerscansaveupto75%offprescriptionmedicationsatparticipatingpharmacies nationwide,andevenmorethroughourmailorderprogram. Ournetworkincludesallmajorchainpharmaciesaswellasmostindependent pharmacies.Currentlywehaveover54,000pharmaciesparticipatinginthisprogram. AtRxCut®,ourgoalistosignificantlylowercostsonmostprescriptionswhileproviding toolsthatallowconsumerstoevaluatelesscostlyalternatives. Pleasevisitourwebsiteformore information:http://www.rxcut.com Tolocateapharmacyvisitthiswebsite address:http://www.rxcut.com/en/PharmacyLocator.aspx Toseespecificmedicationspricingvisitthiswebsite address:http://www.rxcut.com/en/DrugPricing.aspx Formailorderpricingvisitthiswebsite address:http://www.rxcut.com/en/MailOrder/ProductSearch.aspx Toprintaliveprescriptionsavingscardvisitthiswebsite address:http://www.rxcut.com/en/PrintCard.aspx

3

FOUNDERANDCEO 

GerardFerroisaFounder&CEO,Inc500Executive,inventor,author,andentrepreneur whoisrecognizednationallyforhisexpertiseinhealthcare,healthcaretechnologyand pharmaceuticalplanmanagement. Mr.FerrowastheFounder,ChairmanandChiefExecutiveOfficerofSUNRx,Inc.from 2001untillate2007.Thevaluepropositionforitsclients,combinedwiththehighlevel ofcustomerserviceoffered,fueleditsgrowthallowingittobeathreetimewinneron theInc.500list.Thisincludeda#5rankinginthe2006Inc.500,alistofthenation’s fastestgrowingprivatecompanies.ThePhiladelphiaBusinessJournalandtheCenterfor InnovationandEntrepreneurshipatRowanUniversityrankedSUNRxathreetime winner,includinga#1spotontheSouthJersey25,alistofthefastestgrowing companiesinSouthernNewJersey.SUNRxalsohadthreeconsecutivetop20finisheson EntrepreneurPricewaterhouseCoopers’Hot100includinga#3ranking.Also,SUNRx securedtwotop10finishes,includinga#1spotonthePhiladelphia100. Mr.Ferrobringsover28yearsofbroadbasedexperienceinthehealthcareindustry. PriortofoundingSUNRx,Mr.FerroservedasCofounderandChiefExecutiveOfficerof SIMCARE,Inc.(amedicalPreferredProvidernetwork,utilizationreviewand managementcompany),anditstwosubsidiaries:ProfessionalAdministrativeServices(a ThirdPartyAdministrator)andBenefitSpecialist,Inc.(abenefitsconsultingfirm).The companiesweresoldtoBlueCrossBlueShieldin1996.Inaddition,Mr.Ferrospent14 yearsoperatingabroadspectrumofbusinessesspecializinginbenefitconsulting,claims managementadministrationtechnology,andmanagedcarenetworkdevelopment.He alsoservedfrom1993to1995ontheGLOBALEXCESSRETPAAdvisoryBoardandhas servedasanexpertwitnessfortheFBI,DOL,andlocalauthoritiesonhealthcarefraud. Mr.Ferrohasalsotestifiedatasenatesubcommitteemeetingonpharmacybenefit managementabuse. Mr.Ferro’sselectaccomplishmentsinclude:introductionofthefirstTPAtopioneerand developimagingtechnologyandartificialintelligenceinhealthcareclaims administrationintheearly1990’s;architectofalargemanagedcaresysteminNew Jersey;threetimerecipientofthePennsylvaniaGeneralAgentandManagers AssociationGeneralManageroftheYearAward;twotimerecipientofthePhiladelphia AssociationofLifeUnderwriters,NormanRowleyAward;andRecipientoftheRe insurers’MostAdvancedTechnologyandTPAoftheyearawards.Mr.Ferroisnow focusedonassistingthosestrugglingwithprescriptioncosts.

4

PROGRAMSUMMARY Simply,itsavesyoumoneyonyourprescriptiondrugs! Thisnocostprescriptiondrugsavingsprogramwasdevelopedtohelpallindividualsand theirfamiliescuttheirprescriptiondrugcosts.Yourmemberscanprintoutanocost RxCut® PrescriptionSavingsCardandstartsavingontheirprescriptionstoday! ConsumerstaketheirRxCut®PrescriptionSavingsCardtothepharmacywhentheydrop offaprescription.ThepharmacistwillrecordtheBin#fromthecardandlookupthe discountedpriceofferedthroughRxCut®.Savingsrangefrom15%to75%,withalowest priceatthepharmacyguarantee! Therearenoenrollmentforms,membershipfeesorpersonalinformationnecessaryto takepartintheprogram.Wedonotkeepanypersonalinformationfromthe consumerswhotakeadvantageofthediscountsofferedthroughRxCut®. Ifyourmemberswishtomaximizetheirsavings,theycanordertheirmaintenance medicationthroughourmailorderpharmacyprogram.

Whyareweofferingafreecard? Prescriptiondrugscostscontinuetoincreaseandtherearenearly47millionpeoplein theUnitedStateswithnoprescriptiondrugcoverage.RxCut®,inanefforttodoitspart, developedthisprogramtohelpthoseinneedfillorobtaintheirprescriptiondrugsata significantlydiscountedprice.BecauseRxCut®isinthebusinessofprescriptionbenefit administration,wehavepartneredwithournetworkpharmaciestogiveyourmembers thebestdealpossibleontheirprescriptionmedications.

What’sinitforus? Wereceiveasmallmarketingfeefromthepharmaciesforincreasingtheirfloortraffic. Weonlyreceivethisfeeonprescriptionswhereyourmembers’minimumsavingsare abovetenpercent(10%).Thisfeeallowsustomanagetheprogramandcontinueto developadditionalmethodsforsavingyourmembersontheirhealthcarecosts.  

5

THERXCUT®SOLUTION  WhenconsumersparticipateintheRxCut®PrescriptionSavingsProgram,they'regiven theinformationneededtomakeinformeddecisions.Thiseasytounderstandprogram keepsalidonprescriptioncostsandprovidesopencommunicationbetweenpatients andtheirhealthcareproviders.Allprescriptionsareprocessedthroughastateoftheart realtimepharmacysystemassuringyouthebestdiscountisbeingappliedatthe pharmacy  RxCut®offersafullnetworkofover54,000retailpharmaciesnationwidetogetherwith innovativemailorderpharmacyoptionsdesignedtolowerconsumers’outofpocket costsandmaximizetheirsavings.  x

Everyonequalifies

x

Instantactivation

x

Noenrollmentforms

x

Absolutelynoinformationrequiredtousethebenefit

x

Nowaitingperiodsusetheprogramimmediately

x

NoexclusionsonanyFDAapprovedmedication

 ThroughRxCut®youcanexpectprescriptionsavingsasmuchas: 



Upto85%offMailOrderGenericMedications! 

Upto75%offRetailGenericMedications!



Upto35%offRetailBrandMedications!



Upto45%offMailOrderBrandMedications!

 RxCut® continuestoleadthewayinconsumerpharmacyprogramsthrough: x

Industryleadingdiscountsthroughafullnetworkofover54,000retail pharmaciesandourstrategicallylocatedmailorderfacilities.

x

Onlinewebtoolstohelpyourmembersidentifylowercostbrandalternatives andgenericsubstitutions.

x

Superiorcustomerserviceformemberswithquestionsortoplaceanorder withourmailorderprogram

6

PILLSPLITTING Ourwebsiteallowsyoutosearchforpillsthatcanbesplitandoffersadditional adviceandresourcesforpatients.

 Youcouldbesavinguptoanadditional56%onyourmedications! Pillsplittingcanbeaneffectivewaytosavemoneyonyourprescriptioncosts. Manyprescriptionsaresoldonaperdoseortabletbasis.Forexample,a10mg tabletmaybesoldforthesameornearlythesamepriceasa5mgtablet. Splittinga10mgtabletallowsthepatienttopurchasehalfthenumberoftablets whilestillreceivingthesameamountoftheactivedrug. 



Potentialcostsavingsfrompillsplitting  Drug Name

Clinical uses

Savings

Clonazepam (Klonopin)

Panic disorder; epilepsy

41%

Doxazosin (Cardura)

Hypertension; prostate enlargement

46%

Citalopram (Celexa)

Depression

46%

Paroxetine (Paxil)

Depression; anxiety

46%

Nefazodone (Serzone)

Depression

49%

Sildenafil (Viagra)

Impotence

50%

Sertraline (Zoloft)

Depression

46%

7

MANUFACTURERCOUPONSEARCH Weprovideeasyaccessthroughasearchenginetolocateeverymanufacturercoupon available,inoneplace.Couponsrangefrominstantsavingsatthepharmacytofree30 daysuppliesofmedications.Forinstance,Lipitorhasacouponforadiscountoffofyour copaymentorafree30daysupply! 

 Consumerscanalsoleveragethespecialsthatpharmaciesordrugmanufacturershave tooffer.Forexample,someoffersarevalidonlyon“new”prescriptions.A“new” prescriptionisanydoctor’swrittenprescription,however,evenifyouarealreadyonthe medication.Ifapharmacycouponorofferisavailable,consideraskingyourdoctorfora newwrittenprescriptionratherthanarefill.Manufactureroffersforfreetrials, samples,orother“firstprescription”couponsandvoucherscanusuallybeappliedto any“new”filledprescription. AtRxCut®,ourgoalistomakeyourmemberspharmacybenefitexperienceauniqueand proactiveofferingthatwillinform,educateandempowerthem.AtRxCut®,aninformed consumerisourbestcustomer.

RxCut® is committed to providing consumers with the education and tools to alleviate the burden of high healthcare costs.



8

PARTNERWITHUS RxCut®isdedicatedtohelpingpeoplewithoutprescriptionbenefitswiththeirpharmacy needs.We’vecreatedaretailprogramwhereindividualscannowreceivecloseto thesamesavingsonprescriptionsaslargeselffundedcorporationsreceive.  AprimarymissionoftheRxCut®PrescriptionSavingsProgramistopartnerwith companiestoreducethecostofmedicineforchildren,familiesandindividualsby$500 millionin2009.Wesavetheaverageuser$300annuallyontheirprescriptioncosts. Ourgoalistohave1millionnewindividualssavingthroughourprogrambytheendof 2009.Wearededicatedtoassistallthoseinneedtobeabletoaffordtheircostly medicationstopromotestronger,healthierandhappierlives.  Sincewehavenoenrollmentformstocompleteormembershipfeestojoin,everyone youcanreachthroughyourdistributionwillhavethesamegroupandmember identificationnumber.Thisuniqueconceptsimplifiesadministrationoftheprogram.  BypartneringwiththeRxCut®PrescriptionSavingsProgram,ourdedicatedteamwillset upyourorganizationwithallthematerialsnecessarytolaunchasuccessfuldistribution toyourdemographic.Ourmarketingkitincludesavarietyofeducationalmaterialsas wellasasuperbCustomerServiceTeamtoensuretheimplementationofyourspecific program.  Thefollowingpagesoutlinethematerialsweprovidetoourvaluedclients.

  



9

C0BRANDEDWEBSITE 

Our RxCut® webexperts createapersonalized cobrandedwebsiteforyour members. Yourcompanylogoandinformationiscontainedinoureasytonavigatewebsite.Your memberscanprinttheircardsinstantly,reviewourfrequentlyaskedquestions,lookup drugpricing,locateapharmacy,utilizethemailorderprogramandmuchmore! BelowisascreenshotoftheRxCut®websiteandthelogosofafewofourclients. 



10

COBRANDEDPRESCRIPTIONSAVINGSCARD  It’s as simple as the click of a button!  We make it easy for your members to get a card….Instantly! Members visit your customized website, select the “Print Card” tab and cards can be printedbyclickingthe“PrintCard”buttonlocatedatthetopofthepage. Your card will be customized with your logo and personalized information.  Once the cardisprinteditcanbecutalongthedottedlineandfoldedinthemiddle.Memberscan printasmanycardsastheywantandgivethemtotheirfriendsandfamily. Below are sample cards from a few of our satisfied clients along with the RxCut® PrescriptionSavingsCards.

            Visit the following link to view the RxCut® “Print Card” page to see just how easy it is!http://www.rxcut.com/en/PrintCard.aspx 

11

COBRANDEDINFORMATIONALFLYER  Our RxCut® graphic design team will create a personalized cobranded informational flyerforyouandyourmembers.Yourcompanylogo,personalizedcardandinformation arecontainedinoureasytoreaddesign.TheflyercanbecreatedinEnglish,Spanishor anyotherlanguageiftranslationsareprovided. ThefollowingisasmallscaleRxCut®flyerandsamplesofpersonalizationfromafewof oursatisfiedclients.Originalsizeis8.5”x11”andprinterready.

12

COBRANDEDSAMPLES                

13

ADDITIONALMATERIALS  TheRxCut®marketingteamcontinuestodevelopandimproveourmarketingmaterialsto provideconsumerswiththeeducationtheyneedtomakeinformeddecisions.

                                  14

SUMMARYBENEFITSOFTHERXCUT®PRESCRIPTIONSAVINGSPROGRAM  x

®

MemberspresenttheirRxCut PrescriptionSavingsCardataparticipatingpharmacy. Nocouponsorclaimsformsarerequired;membersreceiveinstantsavingsatthe pharmacycounter.

 x

Thediscountedpriceisbaseduponalargegroupprogram.Thediscountis consistentatallpharmacies,asitisbaseduponastandardAverageWholesalePrice (AWP)formulausedinthelargegroupmarketplace.Thewebpricingtoolprovides thepriceaftersavings,forthemedication,ateachparticipatingpharmacy.

 x

Thecalculatedpriceisthelowerofthepriceaftersavingsorthepharmacy’susual andcustomaryprice(saleprice).

 x

Therearenomaximumdaysuppliesorquantitylimitationsassociatedwiththe RxCut®PrescriptionSavingsProgram.

 x

Membershavetheoptiontoincreasetheirsavingsbyusingthemailorderprogram.

 x

TheRxCut®PrescriptionSavingsProgramprovidesanimmediatebenefit tomemberswithlimitedornoprescriptiondrugcoverage.

 x

Wewilldoallofthecreativework,developingacobrandedprogram,foryour distributionchannels.Weincludeacobrandedwebsite,printreadyproofsofyour memberprescriptioncardsandaprintreadymarketingflyer.

 x

Sinceweuseastaticmemberidentificationnumberthereisnoenrollmentor eligibilitynecessary.

 x

Otherthandistributingthecards,thereisnothingelseyouneedtodo!

 While you’re providing theses valuable benefits you will receive residual revenue per transaction,everytimethecardisused.  Thisprogramwasdevelopedasa“win/win/win”proposition.Thememberwinsasthey willsaveasignificantamountontheirpharmacypurchases.Thepharmacywinsasthey getnewfloortraffic.Ourcollectiveorganizationswinaswereceiverevenueeachtimea membersavesmoneyontheirpharmacycosts.

15

 If you are interested in saving money on over 30 additional benefits, please visit our affiliateatwww.GetBenefitRelief.com GetBenefitRelief® was established to help individuals and families with or without traditional health insurance coverage save money. We do this by providing members accesstoanationalnetworkmadeupofmorethan1millionproviderssavingyou10% to60%onbothnonmedicalandmedicalrelatedservices. 

  

® 

Cutting Your Rx Costs Formoreinformationpleasecontact: 

GerardJ.Ferro ChiefExecutiveOfficer [email protected]

 Office:(856)6522249 TollFree:(800)8090072 Fax:(609)2570971  6AltonAvenue Voorhees,NJ08043



www.rxcut.com

 16