RURAL MARKET ENVIRONMENT
RURAL MARKET ENVIRONMENT I) Rural Population II) Occupation Pattern III) Income Generation IV) Location of Rural Population V) Expenditure Pattern VI) Literacy Level VII) Land Distribution VIII) Land Use Pattern IX) Irrigation X) Infrastructure Facilities XI) Rural Credit Institutions XII) Rural Retail Outlets
RURAL MARKET ENVIRONMENT XIII) Rural Area Requirements
a) Household Consumables b) Household Durables c) Construction Material d) Consumable Agricultural Inputs e) Capital Agricultural Inputs f) Transportation Equipments g) Services