Roseville Centennial Celebration - Issue 1 - 2009

Wednesday, January 28, 2009

The Press-Tribune

B1

Year-round market a Roseville fixture Denio’s still going strong after 62 years

What’s in a name?

By Megan Wood The Press-Tribune

I

t all started with a single fruit stand.

In 1947, Jim and Marilee Denio were well versed in the ways of entrepreneurs and saw potential in a produce stand across from the livestock auction that attracted people every Saturday. Interest grew in the Denios’ produce stand and the couple began renting space to interested parties who began setting up stalls of their own selling anything from used clothing to trinkets. “Dad started selling livestock at the auction because they needed an auctioneer,” said Ken Denio, son of Jim and Marilee and current owner of Denio’s. “At the end of the day, he would also auction off the unsold inventory from the booths on the corner if they wanted him to.” Eventually the Denios gained ownership of the auction and continued to sell livestock, furniture, household items and on one occasion, a box of dentures. “Grandad opened a box full of used dentures and pretty soon all these old ladies were trying them on to see what fit,” said Eric Denio, a third-generation manager who has been working for the swap meet since childhood. “Believe it or not he sold that entire box.” Through the 1960s, Denio’s continued to grow in size and quickly became known throughout California as the largest farmers’ market, auction and swap meet. “At the time we were so busy because we were only open on Saturdays,” Ken Denio said. “The area as a whole was busy too just because of the livestock so we decided to add Sundays.” Some would even say Denio’s is world famous. Several years ago on a family vacation to China, Jim Denio was standing on the Great Wall when he overheard a conversation about the swap meet. On another occasion in Brazil, a tour guide asked where

I

n a debate that’s spread over the better part of a century, the argument of just where the name Roseville originated is still unresolved. Theories and tales of who and what Roseville was named for are numerous and in many ways entertaining and educational. The following is a list (compiled in no particular order by Roseville historian Leonard “Duke” Davis) that presents the many theories of how the name Roseville came to blossom:

ASHLEY BAER/THE PRESS-TRIBUNE

Nick Stasuc, top left, and wife Milly, at right, have been running a produce stand at Denio’s Farmers Market and Swap Meet since 1986. The open-air market takes place every Friday through Sunday rain or shine.

everyone was from. Upon replying they were from Roseville, Jim and Marilee were accosted by several other couples who asked “isn’t that where that big farmers’ market is?” By the mid 1970s, the farmers’ market and swap meet had grown so much, the Denios decided to stop running the auction and focus entirely on the open-air market.

Now open year-round, Fridays through Sundays on a sprawling 70 acres, Denio’s provides a perfect location for small retailers to get their chops in the business world. “We’ve really become an incubator for small businesses,” said Tracie Denio, daughter of Ken Denio and third-generation manager. “Pottery World got their start here. ”

What: Denio’s Farmers’ Market and Swap Meet Where: 1551 Vineyard Road. When: Friday market open 8 a.m to 2 p.m Saturday and Sunday market open 7 a.m to 5 p.m Cost: $3 parking fee on Saturday and Sunday Info: www.denios.org

Adam Karapetyan said he owes all of his knowledge of the retail business to his 13 years at Denio’s. Selling leather goods at a stall at Denio’s, Karapetyan says it was this “modest beginning” that he needed to set the foundation to open a large retail store on his own four years ago. “This gave me the opportunity to learn business with regular customers and the courage to step out and do it on my own,” said Karapetyan who is now the owner of Bikerwear USA in Folsom. Having been around for 62 years, it’s not uncommon that many of the vendors have a familial relationship with each other, the management and their customers. “It’s really neat to see people that I was kids with taking over the family business,” Tracie Denio said. “And then on the other hand, you have the same people running them that have been here for as I’ve been alive.” Nick and Milly Stasuc opened their fruit and vegetable stands more than 23 years ago and have yet to miss a weekend at Denio’s.

COURTESY

See Denios, page B7

Customers walk Denio’s farmers’ market in 1959.

A century of doing business in Roseville High-tech, health care top list of local employers By Nathan Donato-Weinstein The Press-Tribune

H

alf a century ago, if you lived in Roseville chances are you worked for the railroad. But as Roseville’s population boomed in the 1970s, ’80s and ’90s, so did its employment base, turning the once-company town into Placer’s largest and most diverse jobs center. High tech. Finance. Retail. Health care. The city grew to dominate all those sectors regionally, and continues today – even as layoffs and a recession continues to batter the region.

The city’s reputation for snagging impressive job creators began in 1906, when the Southern Pacific Railroad ditched next-door Rocklin for the city, situated at an important freight and passenger junction. The move also paved the way for the Pacific Fruit Express ice plant, and together the two entities ballooned the city’s population by the thousands. Railroad-related industries continued to lead the city’s job tallies until high-tech entered the fray in the ’80s. It started with HewlettPackard opening shop in 1979, lured by a business-friendly local government, and reasonable cost-of-living compared to See Business, page B7

Employers by the numbers:

COURTESY

The new rehabilitation center at Sutter Roseville.

Hewlett-Packard

3,600*

Kaiser Permanente

3,289

Sutter Roseville Medical Center

1,922

Union Pacific Railroad

1,500

City of Roseville

1,248

Roseville Joint Union High School District

803

Roseville Elementary School District

850

NEC Electronics

800

PRIDE Industries

800

Wal-Mart (2 stores)

796

*Kaiser was expected to overtake HP in early 2009 due to heavy expansion. Source: City of Roseville

Rose Taylor This account was published in the Roseville Historical Society’s May, 1992 newsletter. It was proposed that the city was named for the daughter of Cyrus W. Taylor, the first train station manager in town. It was determined that Rose was too short so a “ville” was added. This version is widely dismissed due to a variety of reasons. The original account was written 35 years after the name was selected and secondly there is no record of Taylor ever having a daughter named Rose or being married. Taylor died in 1880 and is buried in the W.A. Thomas Family plot at the Roseville Cemetery. No other Taylors are buried there, and it is assumed Cyrus was a bachelor. Rosie the Waitress Another theory presented by Davis is the well-versed story of Rosie the railroad café waitress. Rosie first appeared in local lore in a historical piece published in 1924 and is remembered as possessing both good looks and a strong sense of humor. However, according to Davis, the name Roseville dates back from 1864, when the city was still just an obscure blotch on a planner’s paper. The Rose Mayberry Tragedy A story that was published in a 1947 edition of The Press-Tribune suggests the city was named for Rose Mayberry, a young child who died during a wagon train journey crossing pre-Roseville in 1835. According to the article, her parents buried the little girl in a grave near the area that would later become Roseville. According to the records, wagons didn’t pass through the area until 1841 and furthermore no overland route has ever been recorded as traveling through the location. In 1954, Davis met with the writer and discovered the tale was actually a fictional account. Pretty Girl at a Picnic One of the most popular of all the theories in circulation is a girl at a local picnic (date unknown), which has never been backed by any concrete evidence. While the name has varied from Rose Marie to Rosemary to Rose Ann, the woman in question is most often referred to as Rosie. Whether she was a wife, mother, daughter the woman’s stunning good looks supposSee Name, page B7

B2

Wednesday, January 28, 2009

The Press-Tribune

What became of Junction City? By Leonard “Duke” Davis Special to The Press-Tribune

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or more than 500 years the rolling hills and grasslands of what is today southwestern Placer County were home to the Maidu Indians. Then, in 1849, gold was discovered, and the tranquil landscape would change forever. In 1864, track-laying crews form the Central Pacific Railroad pushed eastward from Sacramento across the plains on their way to building what would become the Western half of the nation’s first intercontinental railroad.

Rail lines intersect t the site of today’s Roseville city boundaries, the rails of the Central Pacific intersected with those of the California Central, a small line, which then linked the young towns of Folsom and Lincoln. The place where the two lines joined was listed on the railroad maps simply as “Junction.” It was around the area of the junction that a small freight and passenger center called Roseville would develop. Roseville was but one of many ubiquitous shipping points that would pop up along the railroad rights-ofway as a new type of community was introduced to California – the “railroad

A

Known simply as ‘Junction,’ the area where the rails of Central Pacific and California Central intersected was soon called Roseville. COURTESY CITY OF ROSEVILLE

town.” For the next 42 years, Roseville would remain a small railroad shipping point of about 250-300 inhabitants catering to the needs of area farmers and ranchers. The village – it could hardly be classified as a town – centered around the depot and a sprinkling of small business houses, which lined the two principal streets, Atlantic and Pacific. This quiet, almost pastoral setting was abruptly changed in a two-year period between 1906 and 1908 when the railroad roundhouse and repair facilities were moved to

Roseville from nearby Rocklin, which had heretofore been the area’s major railroad service center. Almost overnight, or so it seemed, the quiet little village of friends and neighbors evolved into a bustling town of 2,000 to 3,000 people. New subdivisions were laid out to accommodate throngs of newcomers, many of whom moved here from Rocklin. The business section, previously limited to Atlantic and Pacific streets, now expanded along Lincoln, Main, Church and later Vernon streets. A Chamber of Commerce was quickly organized to pro-

vide badly needed municipal services such as water, electricity, police and fire protection. Finally, in April of 1909, the town incorporated and began a steady march of progress until it became Placer County’s largest and most important city. Railroad expansion also continued at an accelerated pace. In 1909 the first units of the vast Pacific Fruit Express ice plant were completed, which by the 1920 was noted as the world’s largest artificial ice plant. Southern Pacific also continued to expand, and by the 1920s it boasted the largest freight marshaling yards west of the Mississippi River. Rail yard busier during war he busy rail yards became even busier during WWII when thousands of troop and munitions trains made their way through the maze tracks in Roseville on their way to the battlegrounds of the Pacific. Roseville continued as an unchallenged railroad center into the post-war years, but by the 1950s it faced stiff competition from airlines and interstate truckers. Introduction of jet aircraft and the completion of Interstate 80 through Roseville in 1956 saw the once-booming passenger train service decline abruptly in

T

See Junction, page B7

Wednesday, January 28, 2009

The Press-Tribune

B3

The early years of Roseville Special to The Press-Tribune

F

ruit shipping became an important factor in the economy of Roseville at the beginning of the twentieth century. Figures compiled by the Roseville Board of Trade for 1901 revealed that during the year alone, more than 781,000 pounds of fresh deciduous fruits had been shipped from Roseville, along with 3,000 boxes of oranges, 22,380 pounds of picked olives and 8,000 pounds of olive oil. Hand in hand with the increased activity of shipping fruit was a great upsurge in viticulture with local crops estimated at $570,000. Carefully compiled statistics show that a total of 1,195,436 boxes of grapes were shipped from the Roseville depot in 1901. Plans for the establishment of a winery in Roseville were announced in 1905. By October of the next year, more than $75,000 had been expended in buildings and

equipment for the Placer ly housing the winery. elected to Roseville’s first County Winery. William With the decline of the City Council in 1909 and did Haman, earlier employed at winery, Haman became mannot retire from politics until Leland Stanford’s 1931. The vast wine producHaman resiing estate at Vina, dence – a twowas hired as story home superintendent, located at the and it was not corner of Oak long before the and Taylor winery made its streets – was first run and later used for soon rated secthe Roseville ond in imporArts Center. tance, only But not until behind the railthe railroad road. switching yards Fire destroyed moved to the winery in Roseville in 1908, but it was 1906 did the rebuilt that same town really year. A second grow, marking fire occurred in the beginning of 1909, destroying a new era, an all but the brick era which would COURTESY DUKE DAVIS COLLECTION portion of the almost overnight Women pick cherries in Roseville. Fruit growing and plant. Rebuilt change Roseville once more, the shipping were an important part of the city’s economy. from a little winery operated shipping station successfully until the advent ager of the Southern Pacific to the most important freight of prohibition. Later M.J. stock corrals in Roseville and handling terminal on the Royer operated the Roseville invested in several parcels of Pacific Coast – the “St. Louis Ice and Beverage Company in property in and around town. See Roseville, page B the old brick building former- Active in politics, Haman was

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Wednesday, January 28, 2009

The Press-Tribune

Roseville: First switch engine came in 1906

Happy 100th Birthday

Roseville

Continued from page B3 of the West . The formal announcement that Roseville had been selected for the site of the Southern Pacific yards brought a startling transformation for the little village. Instantly the town began to boom. Atlantic Street had to be moved back a hundred feet to accommodate miles of new track. Clouds of yellow choking dust hovered continually over the town as teams of mules and work horses worked from sunup to sundown seven days a week preparing the ground for the construction workers waiting patiently nearby in their temporary tent cities. The first building was moved off that thoroughfare during the summer of 1906. While the tracks were laid, the new round house was reported to be rapidly taking shape. The first switch engine for the local yards arrived on Tuesday, Sept. 18, 1906. Additional railroad construction in December necessitated the moving of the Western Hotel north about 50 feet. The great influx of railroad men to Roseville necessitated much new construction. One person who benefited from the increase was Elizabeth “Grandma Morgan. Morgan moved to Roseville in 1894 after the death of her second husband. When the railroad craze commenced, she turned her home into a railroad boarding house – Morgan’s Boarding

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The Golden Eagle Saloon was one of the many businesses to capitalize on the influx of railroad workers to Roseville between 1900-1910.

House, which became popular for many years. Numerous real estate firms came into existence; subdivisions were laid out and miles of sidewalks and streets were put down. Up to October 1906, local realtors reported the sale of some 500 lots in Roseville at an average price of $250 per lot. A serious water shortage was created by the tremendous influx of newcomers. The water demand could not be met by the back yard pumps that had provided Roseville’s citizenry with its water supply. Consequently, a

water franchise was granted to Hemphill & Leahy, who earlier had been granted an electric light franchise. Starting operations in the fall of 1906, the Roseville Water Company, with two reservoirs – one of which held eight million gallons – commenced building mains and pipes in every direction. While Roseville’s business district was growing by leaps and bounds and its population increasing daily, the community still found time for entertainment. A baseball team was organized and games were held at the depot ballpark in

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the railroad “Y, and later, up in the Forest Oaks subdivision. The town band was reorganized by the Schellhous brothers and concerts were held regularly at the bandstand in Depot Park. Summer picnics along the rosebedecked banks of Dry Creek or out at Sylvan Grove continued to be popular, along with Sunday drives up the old country road to Rocklin. Dances at Branstetter Hall

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Wednesday, January 28, 2009

The Press-Tribune

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Roseville: Fire protection first came in 1907 committee that if 12 or more subscribers could be obtained such an exchange would be possible. Mr. Linnell obtained 14 subscribers, and a 50phone switchboard was soon installed. Rapid and continued growth throughout 1906 and

1907 brought up the problem of adequate fire protection. At the instigation of the Chamber of Commerce, fire hose and hose carts were purchased and fire hydrants installed throughout the community.

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continued to provide entertainment for residents. The Roseville Chamber of Commerce was organized on Oct. 17, 1906. A pressing need for adequate drainage for Roseville’s streets, an electric light system, and a local telephone exchange prompted the Chamber of Commerce to immediate action. A communication was sent at once to the Southern Pacific authorities regarding a drainage system, and shortly thereafter, work was started

by the railroad at Grant Street on a ditch, which was to cut through to the creek. Mr. Leahy, who had been given the electric light franchise, was contacted by the Committee on Public Improvements concerning the installation of electric lights. By the end of November a carload of poles had arrived and another was expected shortly. The Capital Telephone Company was contacted in December regarding the installation of a local exchange and informed the

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Continued from page B4

B6

Wednesday, January 28, 2009

The Press-Tribune

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Roseville: First sewer system came in 1910 reached the point where Southern Pacific officials said By January 1908, Roseville that it could not trust its trains was the proud possessor of to men who appeared for duty two hose carts and two hunintoxicated and demanded dred feet of hose; two addiremoval of objectionable tional hose carts were added a saloons near the railroad year later. That same year, the yards. Chamber of Commerce pointThe considerable building ed out the need for the creand commercial development, ation of a hose company for which characterized Roseville each cart. It was not until throughout the 1920s, was March, 1910 however, that a curbed drastically by the “Municipal Volunteer Fire Great Depression. Building Department was organized. permits for 1929 totaling Other improvements to be $175,799 were said to have considered by the chamber in been the lowest in years. 1907 and 1908 included Building permits for 1930 improved mail service, better plummeted to $49,085 and streets and roads, street sprin- were only slightly better the kling and law enforcement. following year when $58,634 Possibly the most serious was spent on new construcproblem to confront the hard tion. A depression low of working Chamber of $16,059.45 was reached in Commerce during this period, 1933 but business began to though, was the one created recover somewhat in 1936. by the lack of any kind of Surprisingly, some impormunicipal sewage system and tant improvements were made garbage disposal service. during this period – most A sanitation committee was importantly the establishment appointed in of a new February bank. With 1907 to invesThe problem of banks clostigate the mating all over alcoholism finally ter, but not the nation, a reached the point until 1910, group of where Southern when the city local cititrustees zens headed Pacific officials said passed a that it could not trust by M.J. sewer bond Royer its trains to men who “Joe election for organized appeared for duty approval of The Citizens voters, was Bank of intoxicated and this problem Roseville in demanded removal effectively the Forlow of objectionable met. Building Saloons saloons near the rail- store space accounted for recently road yards. the majority vacated. of business Other growth in additions to 1907. At the time there were Roseville’s business district no fewer than 12 drinking during the decade included emporiums listed in the adver- the J.C. Penney Company tising columns of the Register. (1930); Veterans Memorial By November 1909, this Hall (1930); Sterling Lumber already imposing list peaked Company (1933); Broyer at 20 – three of which were so Mortuary (1934); Green Front situated that railroad workers Restaurant (1935); Onyx Caf could reach them while going (1936); Sutter Apartments to and from work. (1938); the Purity grocery Because of the numerous store and the Lees building saloons, which sprang up (1939). along Pacific Street, that thoroughfare received the nick– Information courtesy of name “Whiskey Row. The Leonard M. “Duke” Davis problem of alcoholism finally and the city of Roseville.

Continued from page B5

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The Press-Tribune

B7

Mark your calendar for these centennial happenings

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o make Roseville’s 100-year birthday a celebration to remember, the city is starting the centennial year in grand style. These include movie premieres, a photo exhibit, book-signing by local historian Leonard M. “Duke Davis and community events. Also, don’t miss “100 Moments, chronicling memorable dates and happenings in Roseville’s history, hosted by Summer Sanders, Roseville native and Olympic Gold Medalist. A new episode debuts daily on the city Web site and on Comcast 14/Surewest 73.

Residents are also asked to fill the centennial time capsule through online suggestions. Check the April 15-18 online calendar for a full rundown. To learn about the centennial and related events go to www.roseville.ca.us/100. City officials are grateful for the support of all who have contributed to centennial effort, including sponsors Union Pacific, a $50,000 sponsor; United Auburn Indian Community, a $25,000 sponsor and Sutter Health and Kaiser Permanente, each $15,000 sponsors.

10 a.m. to 3 p.m. Utility Exploration Center 100th Birthday Party 3 p.m. Roseville Civic Center Centennial Rose debut Presentation of Resolutions 75th anniversary time capsule display 4 p.m. Roseville Theater Centennial documentary premiere 5 p.m. Roseville Civic Center Burying of centennial time capsule Centennial birthday cake contest Centennial birthdays Book signing by Duke Davis, Roseville’s historian Third Saturday Art Walk 6:30 p.m. Civic Center/Downtown Then & Now photographic exhibit

ern photographer. $20 Adults $10 Students

April 15 Poetry Contest Awards 4 p.m. Downtown Library, 225 Taylor St. Winners of the annual poetry contest announced April 16 Essay Contest Awards 5 p.m. Roseville Utility Exploration Center, 1501 Pleasant Grove Blvd. “Roseville 2109” Deadline to enter Jan. 30. www.roseville.ca.us/essay VIP Photo Reception 6 p.m. Roseville Utility Exploration Center “Double Exposure” – Aerial photographs of glaciers then and now. Keynote speaker David Arnold, mod-

April 17 Council Past and Present Noon Woodcreek Golf Club, 5880 Woodcreek Oaks Blvd. Luncheon for past and present city councilmembers Rose Parade Documentary Premiere 5:30 p.m. Presentation of Governor’s Trophy Roseville Theater – Parade Video Premiere, 241 Vernon St. 6:30 p.m. Civic Center Rotunda – sponsor reception, 311 Vernon St. April 18 Earth Day

Denios: Market has served four generations of Roseville Continued from page A1 “We’re number one. That’s how long we’ve been here, Milly Stasuc said. “Many years, good years. Their son Vlad, now a UC Davis alum, has been a regular behind the booth hawking apples and oranges on weekends since he was 9 years old. Coming home from college on the

weekends to help with his parents’ business, Vlad considered Denio’s his second home. Doug Williams of Marysville has been coming to Denio’s since he was a child and now regularly brings his own children. “There are good bargains and stands that we always go see, Williams said. “My wife likes the

farmers’ market for the produce. It’s always cheaper than the grocery stores. And that’s no understatement. The Stasuc’s produce stands provide several different varieties of apples and oranges in addition to peppers, eggplant and other vegetables at a fraction of the price of major grocery store chains.

The farmers’ market section of Denio’s is a staple for the bazaar and receives a majority of the foot traffic, which keeps many of the vendors busy selling and visiting with customers. “We wouldn’t leave, we are treated well and love all of our customers, Sasuc said. “We will retire from here. Jim Denio saw his tiny fruit stand

Name: Ranch tale still best guess

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Continued from page A1 edly captured the attention of a crowd at a large community picnic. Nevertheless, while several “Rosies have been found to exist, no evidence has ever been presented to support a specific one or that any picnic of that nature ever took place. The Rose Spring Ranch Sprawling over much of Eastern Roseville, the Rose Spring Ranch name was merely a coincidence with the ranch being settled in 1860 and seeing little change until 1867, long after the name Roseville was coined. No evidence has ever been presented to support this theory. However, the following was written in “The History of Placer County (1882, Thompson & West Publisher). The name Roseville is derived from the neighboring ranch or Rose Spring, formerly the property of Judge James McGinley. While the previous accounts are equal parts entertaining and informative, the most logical and evidence-backed theory is that of the region’s wild rose population, which at one point dominated the local scenery. According to Phoebe Astill, curator of Roseville’s Carnegie Museum and a member of one of the city’s oldest families, this story, while not nearly as colorful, does make the most sense. The Astills settled a piece of land across the street from the current Press-Tribune building (188 Cirby Way) in 1851. According to Astill, native roses could still be found in the family garden as late as 1948. “There wasn’t a whole lot left, she said. “But I’ve heard stories that at one point they (the roses) were everywhere and of all the stories going around, that one seems to be the most logical. According to Davis, the wild rose account is the only one of the five or six in circulation that is backed by solid evidence. Newspapers, personal accounts and journals from settlers, ranchers and railroad workers from the 1860s, describe roses in full bloom at a variety of locations throughout the area.

on a corner blossom into the massive, prominent open market that is a Roseville icon today. Passed down through three generations, with the fourth just starting, Denio’s has seen its share of changes. “Things grow and change and we may be bigger, Ken Denio said. “But the heart and soul of that one fruit stand is still here.

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Continued from page A1 Silicon Valley. Its wide-ranging operations on Foothills Boulevard grew to employ roughly 7,000 workers at its peak, making it by far the county’s biggest employer. In 1983, NEC Electronics America joined the neighborhood with a Foothills Boulevard chip-manufacturing facility. It employed 1,600 at its peak in 2001. But the booming population created a huge demand for services – perhaps most notably, health care. Two hospitals – Sutter Roseville Medical Center and Kaiser Permanente – opened in the 1990s. By 2007, they employed more than 5,000 people combined. All those people also needed schools, which is why the Roseville Joint Union High School District and the Roseville City School District clocked in at Nos. 6 and 7 on the city’s 2007 top-employers list. (Including municipal jobs, government was responsible for 25 percent of all jobs in the city, according to 2006 statistics from the California Employment Development Department.) Retailers took notice of the booming city, and in 2000 Roseville’s reputation as a shopping Mecca was solidified by the opening of the Galleria mall. It expanded in 2008, boosting job numbers further. A slew of big-box retailers also came to call the city home. Two Wal-Marts employ roughly 800, making it the city’s 10th-largest employer in 2007. Still, Roseville’s employment picture has hardly been without swings up or down. As technology manufacturing moved overseas, for instance, Roseville’s high-tech engines slashed jobs, and today Hewlett-Packard and NEC employ dramatically fewer than at their peak. And the recent implosion of some retail chains has stung badly. In late January, Home Depot announced it was closing its Expo Design Center subsidiary; just a week after Circuit City went bust. Both retailers had a presence in Roseville. Then some things never change. When the city entered its first-ever Rose Parade in celebration of its centenary, it chose a vintage train-engine theme. Southern Pacific – now Union Pacific – still employs roughly 1,500 people at its J.R. Davis Rail Yard.

Junction: Named All America City by Look Magazine in 1964 Continued from page A1 favor of air, bus and automobile service. By 1972, the local depot was closed. It was razed the following year, and was the massive P.F.E. ice plant (974), which was rendered obsolete by the introduction of selfrefrigerating cars, known as “reefers. Completion of the Folsom Dam in 1955 saw the gradual

shift in the town’s business and commercial center from “downtown Roseville to what became known as the “East in the near future. The city of Roseville faced the challenges of a rapidly growing population head on. Expanded water, electrical, sewage, police, and fire protection services more than kept pace with growing demand, as did expanded park, recreational, and educa-

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tional services. In 1964 Roseville was the proud recipient of Look Magazine’s prestigious All America City awards. Since that momentous year, the city – it is certainly no longer merely a town – has continued to grow outward in all directions, with a current population of 109,154 as of Jan. 1, 2008. There’s now an expansive industrial zone north of

Roseville, adjacent to Highway 65, along with numerous corporate headquarters along bustling Douglas Boulevard and the Johnson Ranch area. These businesses have brought new dimensions to Roseville, which is no longer just another railroad town. The railroad, though it remains as is has for over a century, a major factor in Roseville’s economy, is still

one of the principal railroad centers of the West. Reintroduction of passenger traffic in 1987 and the completion of a new and intermodal depot facility shows every indication of restoring Roseville to its timehonored position as a major railroad passenger center. Meanwhile, under a succession of dedicated, city councils, Roseville continues to provide the kind of service

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demanded by growing and discriminating population. A fine educational system, two library locations, extensive parks, greenbelt areas, walking and bicycle trails and out-standing municipal services are but a few of the many services which have made and continued to make Roseville an envied place to call home. For a more complete history of Roseville, visit the Roseville Historical Society.

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