Richland Plan1

RED

Presentation Agenda

• • • •

Event Top lines Setup and Floor Plan Teaser Event Proper – Event Areas – Program Flow – Pre-Key Moment – Groundbreaking Ceremony – Entertainment and Breakfast Buffet • Publicity and PR • Budgets

Event Top lines Objectives * Event Details * Guests List * Event Components

Objectives

• To create an event which will excite and create awareness among the target market. • To create a strong affinity and merchandising for District 6 residents and the Chinese Community in general. • To position Richland Emerald as the premium Structure for Shopping, Residence and other lifestyle amenities. • To provide the target market a visual and feel of the shapes of things to come in the near future.

Event Details

Event Details

Guest List

 Date: March 15, 2008  Time: 8:00 AM – 10:00 AM  Morning Buffet (Cake and Pastries)  Location: District 6 (China Town Area)  Total Area for Event: 2000 Square Meters  Event Expectations: Elegant, Impressive, Fusion of Western + Chinese Culture  Budget: 150,0000.00 USD

    

3500 Pax Architectural Designers Government Officials Consultants Employees of Thai Thinh Capital  VIP Officials and Partners  Members of the Press

Event Components

Teaser and Invite Fence

Advertisemen ts

Ubiquitous

Merchandisin g (Banners and Streamers)

~

1 Kilometer Radius from the Event Site

Registratio n and Holding Area

Welcoming of Guests and Registration

Exhibit Area of Plans and Blueprints

Main Program Opening and Pre-Key and Moment Acknowledge ment of Esteemed VIPs

Chinese

Cocktail Area

Culture Showcase

Playplace

Dragon

~

Dance

Shovel

Ceremony

Ground Breaking Ceremony and Morning Activation Buffetof

Crane and Drilling Equipment

Fireworks and

~ ~

Event Site

Balloon

Entertainment

Setup and Floor Plan Phases

Setup and Floor Plan Areas

 Chinese Games and Educational Apparatus like Abacus and Wheels will entertain youngsters.

Drilling Equipment with Red Ribbons Chinese Kites to be used as decoration

 Lanterns and Red Drapes/Fabrics will adorn the Tent Setup  Stage will resemble an Imperial Palace backdrop

 Lucky Arch to welcome Guests. Guests will walk through the aisle of red carpet . Lanterns, Dragon Kites and Red Fabrics will create the feel of Giant Mosaic being inAChina. Painting made of tiles where guests can affix their signature.  Corsages will be distributed and Seat Assignments will be given by Ushers and Usherettes.

Holding Area will have cocktail drinks for guests. Exhibit Area and Interactive Kiosks about Richland Emerald.

Setup and Floor Plan

• Floor Plan

Setup and Floor Plan

Arch and Red Carpet Runway  Lucky Arch to welcome Guests. Guests will walk through the aisle of red carpet . Lanterns, Dragon Kites and Wind-Blown Red Fabrics will create the feel of being in China.

Setup and Floor Plan

Welcome Area  A Giant Mosaic Painting made of tiles where guests can affix their signature. Image will be Emerald rising amidst HCM landscape.  Lotus Corsages will be distributed and Seat Assignments will be given by Ushers and Usherettes.

Setup and Floor Plan

Holding and Exhibit Area Holding Area will have cocktail and standard drinks for guests. Exhibit Area and Interactive Kiosks about Richland Emerald: Designs Amenities Partner’s Nook Photographs and Interpretation Paintings by Local Vietnamese Artists String Quartet + Traditional Chinese Instruments will entertain guests as they wait and mingle in this area.

Setup and Floor Plan

Program Area  Lanterns and Red Drapes/Fabrics will adorn the Tent Setup  Stage will resemble an Imperial Palace backdrop with LED Screen and Event Details Inscribed.

Red Curtains

Chinese Calligraphy

LED Screen

Setup and Floor Plan For the esteemed celebration, a gigantic TENT will be utilized. The whole Tent will be airconditioned and will be adorn with Red Flowers, Red Fabrics, and Popular Chinese Ornaments.

Giant Dragon Kites to brave the ceiling.

Sweeping Gauzy fabrics extending from tent ceiling

Replica Sculptures of Ancient China

Sparkle and Rich Colors of Gold and Red

Chinese Charms, Metal Works and Jewels

Setup and Floor Plan

Groundbreaking Area Drilling Equipment with Red Ribbons extending from top of the equipment to ground.

Chinese Kites surrounding the Equipment Site to be used as decoration.  Activation Button Area to replicate Chinese Arch. Chinese-Costumed Guards to stand near the Activation Button Area.

Setup and Floor Plan

Play Place Area  Chinese Games and Educational Apparatus like Abacus and Chinese Wheels will entertain youngsters as they appreciate the Chinese Culture.

Dice Games

Chinese Checkers

Chinese Board Game

Teaser and Invites

Fence Advertismente * Ubiquiious Merchandising

Teaser There are two important elements in capturing the target audience especially when they are within reach. Fence Advertisements surrounding the construction perimeter area will call attention and attract perspective customers as they pass through the streets of Richland Emerald. Another way of reaching our target audience is to merchandise the streets with lanterns and banners announcing the arrival of a premium structure in the heart of China Town. Fence

Advertisements (Shapes and Shades of Things to Come)

Design will include the

image of Richland Emerald plus Chinese Culture Elements such as lanterns, Red Chinese silk, dragons and other element of Imperial China.  Copy Pegs:  Premium Jewel of the Orient is Coming Soon  Luck and Fortune Has Finally Come

Ubiquitous Merchandising (Banners and Streamers)

Merchandising within a kilometer radius will ensure visibility and lead target market to the Site. Merchandising designs to include: Lanterns and Banner Announcements  3D Building

Teaser

3D Edifice Designs Placed in Street Corners

Banners in Lamp Posts with Branded Red Lanterns

Premium Jewel of the Orient is Coming Soon! ADD: Brand Logo and Building Image

Event Proper Program Flow * Pre-Key Moment * Groundbreaking Ceremony *Entertainment and Breakfast Buffet

Program Proper

•

Chinese Drums and Ribbon/Fan Dance • Host Welcome • AVP of Richland Corporation • Acknowledgement of VIPs • Key Representative Speech • Partner’s Speech • Business and Commerce Chamber Speech • Architecture and Design Speech

•Pre - Key Moment •Chinese Acrobats •Dragon Enters from the Back •Shovel Call of Reps •Hard Hat Entrance •Shovel – Confetti Shower •Unveiling of Prototype (Rise) •AVP of Richland Emerald •Activation Button •Drilling Commence •Entertainment and Breakfast Buffet

Program Proper Opening: CHINESE DRUMS AND RIBBON/FAN DANCE When all the VIPS and members of the Press arrived, Drum Group and Chinese Dancers will perform an energetic dance to liven up the morning.

Host WELCOME After the performance, female host enters and welcome guests to the momentous event. Host to talk about Richland and Richland Emerald Project and segue to AVP of Than Thai Capital.

Program Proper AVP of Than Thai Capital Audio-Visual Presentation of Than Thai Capital will be played. ACKNOWLEDGEMENT OF VIPs Host enters stage and, one by one, mentions and acknowledges VIPs, Government Officials and Distinguished Guests. Each guest rises to be acknowledged. SPEECHS Host introduce representatives of different entities. Each representative takes centerstage and gives speech and talk about their vision, involvement and their congratulatory support to Than Thai Capital and the Project.

Program Proper

PRE-KEY MOMENT CHINESE ACROBATS  After the speech, host enters and acknowledges all key representatives.  Host to introduce the next number and prepares the audience for the Pre-Key Moment. Chinese Acrobats perform their dance and routine. A complementing video parallel to the dancers’ movements will be played on screen. Chinese Acrobats represent the versatility, brilliance and technical prowess similar to the

Program Proper DRAGON ENTERS  As the Chinese Acrobats perform their amazing feat, two Dragons will emerge from the back. Leading the dragons are ribbon dancers. They will lead the dragon to the stage.  Chinese Acrobats exit while Ribbon Dancers approach the stage.  Ribbon Dancers and Dragons dance onstage.

Program Proper

SHOVEL CALL and HARD HAT ENTRANCE  Host enters to call the Reps of each company for the Shovel Ceremony.  Reps enter and go to their position.  Host calls for the “Hard Hat” to be carried by Models dressed in Chinese Formal Wear.  Ribbon Dancers enter again to lead the Models as they deliver the Hard Hat to the Reps.  Host to prompt the audience to use their Chinese Toy during the ceremony to create noise

Program Proper SHOVEL AND CONFETTI SHOWER In front of the stage, a structure to hold the sand/soil can be seen. The sand/soil will be shaped like the letter “R”. Once everybody is in their position, Drum Groups will start beating the drums and Ribbon Dancers will continue their dance routine by the side of the Shovel Area. Audience will be prompted to use their toys to create noise and push all the bad spirits away. After all the reps have shove d away the soil/sand, Confetti Shower will be blasted. Audience will applaud. Reps to proceed to the Prototype Area and unveil the prototype by pressing a Red Button. A gigantic Red Lantern will light up and beneath it will rise the prototype encased in glass.

Program Proper AVP OF RICHLAND EMERALD  After the Confetti Shower, Audio Visual Presentation of Richland Emerald will be played. Before the video ends, Ribbon Dancers, Lion Dance and Models will enter to escort the VIPs to the Groundbreaking Activation Area. The Ground Breaking Area path will have a Red Carpet runway and Red Chinese Umbrellas which can be used by guests. Models/Ushers and Usherettes to hold the umbrellas for VIPs.

Program Proper

ACTIVATION BUTTON When all the Reps are in their respective place, they will be asked to place their right hands on a golden engraved handprint. Lucky inscription will be marked on the engraved handprint. Once the last person has placed his hand on the panel, fireworks will be lighted. Big Chinese Flags surrounding the equipment will rise.  Drilling Commences.

Program Proper ENTERTAINMENT • Breakfast Buffet to be opened. •Song and Dance Numbers from famous Broadway Musicals (Flower Drum Song, South Pacific, The King and I) will be sung and performed by singers seasoned Actors/Singers (Saigon Players).