Rhetorical Triangle Heuristic
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reader audience expected knowledge expected reaction perfect reader pathos "semiosic plane" context
conversation
writer author authority presented knowledge who says so? ethos "mimetic plane" materiality
social
history
text purpose method form visuals/white space logos "message" "logonomic system"
conversation
writer author authority presented knowledge who says so? ethos "mimetic plane" materiality
social
history
text purpose method form visuals/white space logos "message" "logonomic system"
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