Revision - Outline For Advertising Analysis

Advertisements Analyse the images, representations, mise-en-scene, technical codes, etc How does this advertisement raise audience appeal?

Visual Codes Mise-en-Scene Colours Setting Iconography

Institution Regulations - ASA 9 o’clock watershed Scheduling for audience Company ideology

Intertextuality www. = wider audience visual links to other industries The use of star appeal

Technical Codes Lighting – natural or expressive Camera angles and movement Composition and Framing Editing – length and type CGI

Audience Demographic Psychographic Lines of appeal Uses and Gratifications Theory

Representations Stereotypes Iconography Hegemony Ideology

Written Codes Logo, Brand name Anchorage Connotations Mode of Address Font

Audio Codes Soundtrack Appeal to audience Voice-over Mood Dialogue

Narrative Propp Todorov Structure Open or Closed