Resumen Ejutivo Reformado Ingles

Partners & Management Team: Jeanneth Figueroa Palma Rosalba Guzman Orjuela Yenifer Prada Peña Mayerlin Rincon Perdomo

DESCRIPTION OF BUSINESS

Industry: COMERCIALIZADORA FOOTWEAR

In its analysis of demand trends aimed at satisfying the consumer, the consumer profile of the potential and the geographic concentration of the market. From the standpoint of trade, to offer distribution channels, prices and margins and the promotion and advertising in the footwear sector.

Mission Work responsibly to meet the needs of our valued customers by providing a shoe with current designs and best quality Vision Being the marketing company the market leader in the footwear manufacturing industry at the national level, achieving optimum standards in sales and expanding the portfolio of products to dress the whole family. Alliances / Partners: Footwear Bin Bin seek strategic alliances with The fair footwear, spring berny janine Emely's shoes these shoes look for opportunities to move into the sector and provide opportunity for business. Financial targets: The objective is to achieve sales of $ 254,368,800 in the first year, $ 293,795,964 in the second, $ 339,334,338 in the third quarter at $ 391,931,161 and $ 452,680,491 in the fifth year in order to achieve a good long-term return on the initial investment is $ 4000 000. Current Investors: Each partner contributed the amount of $ 1,000,000, with 4 members in total to run the company

The main objective is the study of business opportunities and enter a new product. "SHOE BIN-BIN" seeks to provide an overview of the current market situation, identifying the composition and characteristics of supply and demand at national and city with the added value to meet all consumer needs in terms of potential dress.

Finally we intend to present business opportunities for the company in its marketing process.

COMPANY HISTORY: "SHOE BIN-BIN" was born from the idea of creating jobs and expanding alternative products for potential consumers, creating a micro-enterprise based on the details of mass consumption in terms of children's footwear. This idea emerges until entering the market through footwear stores located in the zone of Restrepo in Bogotá, through innovation in design, technology and continuous product improvement has enabled the company was consolidated as a reliable and responsible organization in the distribution, marketing and sale of children's footwear. During his career he has offered the product to private custom designs, shoe stores, fairs, exhibitions and media company structure. Your logo and slogan "SHOE BIN-BIN" happy to jump in, collect their conceptualization is sound, and allow a short memory from high-end consumers and potential customers, which so far the company has projected an air current. It consolidates a Colombian company dedicated to marketing and sales of children's shoes with the added value of custom design.

PRODUCTS / SERVICES: The product is footwear for children s sizes between 21 to 42, its main characteristic is to offer a casual shoe, ages 2 to 5 years, prepared with preselected material and excellent quality. The footwear is made with high quality products that allows the child a smooth ride and comfortable, giving greater security to the pass. The manufacturing detail is properly qualified and revised during the production process seeking to fill the customer's satisfaction and comfort.

Executive Summary Footwear Bib Bin Model RF-0802 VENTURE SHOES sobriety has to combine the aesthetics of art with the diversity of color, is made of leather uppers and natural yarns are highly resistant, the textile lining is 100%, the template is made of rubber and in combination textiles, processed rubber soles are rubber and ergonomics are not slippery, their endings are finely distinguished, stylish lace details and branding. The footwear will be packaged in boxes designed, like the packaging to send large amounts of sale shall be registered with the standards and specifications required by the entity conveyor Use of funds: The funds will be used in the business areas of: movable property (desk, computer, printer, Stationery inputs) needed for implementation. Working Capital: Necessary to obtain the product to market. Promotion and publicity: Develop our outreach strategy

MARKETS: The target market is children who are in the range of shoe sizes 21 to 42, the leads are shoe stores, fairs and exhibitions, retailers, sometimes, buyers seeking an optimum material for the careful feet of the consumer who must meet the expectations of the needs in various colors and designs. According to surveys in the area Chapinero in Bogotá, is a diversified management products targeted to the lines of shoes for women, children and men. These stores have great influence because of customers in one place is the need to replace to fit the whole family. It plans to consolidate sales of the product in this area of Bogotá.

CHANNELS OF DISTRIBUTION: TABLE I: Market Analysis Market Analysis - Month Growth potential customers Shoe stores Minority Dealers Custom Sales

Overall

% 1 2 3 4 5 Charge 59% 300 324 350 378 408 58,8% 29% 150 162 175 189 204 29,4% 12% 60 66 73 80 88 11,8% 510 552 597 647 700 100,0%

COMPETITION: Currently the Chinese market has been positioned in footwear products at the international level, with one shoe at a lower value with respect to the standards operated in the country because of lower cost is characterized by low quality raw materials used in the development, this is an advantage for the country as it competes with quality. As for the national market is characterized by high quality materials and production within the niche market can not compete with quality and price. In the market leader are the major market sales of children's footwear in the country, among them are Gummers Bubbles Footwear, footwear Hevea Cl, Willca, Class Schul, among others. Our product has a less competitive within our children's line. At the local producers are operating workshops (picked at random) in the area Restrepo located in Bogotá, they sell shoes through specialized distributors and its own outlets.

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Executive Summary Footwear Bib Bin INNOVATION Innovation in the footwear we offer, part of the need for availability of time, in this sense offer the consumer a personalized service offering the product on site, this means that there will be staff to move to the place where find the customer and effected the order.

It is worth noting that although the shoe is designed for children s from 2 to 5 years, are parents who will have the quality of the buyer, on the need to offer small casual footwear that allows use in any type of activity.

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Executive Summary Footwear Bib Bin Financial projections: Table II: Projected sales for potential customers RF-0802 shoe size 21 to 42 Sales / Month Optimistic Scenario Middle Scenario Pessimistic Scenario Projected Sales

PROJECTION BY SIZE RANGE

1 650 600 510 587 147

2 683 630 536 616 154

3 717 662 562 647 162

4 752 695 590 679 170

5 790 729 620 713 178

Sales Forecast Table III: Direct Cost of Sales - Monthly RF-0802 shoe size 21 to 42 Sales / Month Shoe size 21 to 26 Shoe size 27 to 32 Shoe size 33 to 36 Shoe size 37 to 42 Projected Sales VAT 16% Projected Sales

Valor Unitario 30.8 33.6 37.8 42

1 4.517.333 4.928.000 5.544.000 6.160.000 21.149.333 3.383.893

2 4.743.200 5.174.400 5.821.200 6.468.000 22.206.800 3.553.088

3 4.980.360 5.433.120 6.112.260 6.791.400 23.317.140 3.730.742

4 5.229.378 5.704.776 6.417.873 7.130.970 24.482.997 3.917.280

5 5.490.847 5.990.015 6.738.767 7.487.519 25.707.147 4.113.143

24.533.227

25.759.888

27.047.882

28.400.277

29.820.290

Financial Projection - 5 years 2009 to 2013 1

2

3

4

5

Un. % % % % %

2009 5.50% 5.50% 7.52% 6.50% 7.68%

2010 5.78% 5.78% 7.90% 6.83% 8.06%

2011 6.06% 6.06% 8.29% 7.17% 8.47%

2012 6.37% 6.37% 8.71% 7.52% 8.89%

2013 6.69% 6.69% 9.14% 7.90% 9.34%

$ / unid. $ / unid. $ / unid. $ / unid.

30,800 33,600 37,800 42,000

33,880 36,960 41,580 46,200

37,268 40,656 45,738 50,820

40,995 44,722 50,312 55,902

45,094 49,194 55,343 61,492

unid. unid.

1,764 1,764

1,852 1,852

1,945 1,945

2,042 2,042

2,144 2,144

Macroeconomic Variables Inflation PAGG IPP GDP Growth DTF T.A.

Sales, Costs and By Product Price (unit) Shoe size 21 to 26 Shoe size 22 to 32 Shoe size 33 to 36 Shoe size 37 to 42

Units Sold by Product Shoe size 21 to 26 Shoe size 27 to 32

Expenses

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Executive Summary Footwear Bib Bin Shoe size 33 to 36 Shoe size 37 to 42

unid. unid.

1,764 1,764

$ unid. $

36,050 39,655 43,621 47,983 52,781 7,056 7,409 7,779 8,168 8,577 254,368,800 293,795,964 339,334,338 391,931,161 452,680,491

Rebate Prompt payment

% ventas $

2.00% 5,087,376

2.00% 5,875,919

2.00% 6,786,687

2.00% 7,838,623

2.00% 9,053,610

Unit Cost Inventory Goods Inventory Cost Shoes size 21 to 26 Inventory Cost Shoes size 27 to 32 Inventory Cost Shoes size 33 to 36 Inventory Cost Shoes size 37 to 42

$ / unid. $ / unid. $ / unid. $ / unid.

22,000 24,000 27,000 30,000

24,200 26,400 29,700 33,000

26,620 29,040 32,670 36,300

29,282 31,944 35,937 39,930

32,210 35,138 39,531 43,923

$ $

5,087,376 53,209,200

5,875,919 46,609,200

6,786,687 44,809,200

7,838,623 49,009,200

9,053,610 44,809,200

$

58,296,576

52,485,119

51,595,887

56,847,823

53,862,810

Total Sales Average Price Sales Sales

1,852 1,852

1,945 1,945

2,042 2,042

2,144 2,144

Sales Rebates

Operating Expense Selling expenses Administration expenses Total Expenditure

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