Resume - Sunil Shukla

Sunil Kumar Shukla

Mob: + 91 9414057230; Tel: + 91 141-2235422 Email: [email protected] G1/13,LIC Flates,Sector-2, Vidhya Dhar Nagar, J aipur 302023 Top Notch Professional offering a successful career in Sales & Marketing spanning more than 18 yrs Dynamic, visionary with outstanding success in Brand Establishments, Rural Business Development, Sales & Marketing & Team Management, Possess excellent communication, interpersonal and people management skills; a promising leader contributing positively to organizational growth and success. Proven abilities in analyzing and interpreting unique problems, with a combination of training experience and logical thinking to get to efficient solutions

 Additional Excellence in: ~ Institutional Sales ~ Product Launch ~ Collection ~ Customer Satisfaction ~ Network Development ~ Cost & Credit Control

 Objective: Seeking to excel in Agricultural industry in Senior Managerial Position, where Domain Expertise could be utilized while integrating technical expertise and leadership skills that drives organizational performance to worldclass levels Skills & Expertise Sales Management:  Developing and appointing dealers and distributors to expand product reach in the market and mentoring the sales team for effective functioning & accomplishment of individual & team goals Sales Promotion:  Devising & implementing pre & post marketing activities for successful launching of new products  Managing products in terms of prices, quality and new products and developing markets for the same  Building brand focus in conjunction with business forecasts and operational requirements  Ensuring maximum brand visibility and capture desired market shares. Market Research:  Conducting detailed market study to analyze the latest market trends and tracking competitor activities and providing valuable inputs for fine tuning the selling and the marketing strategies Strategic Planning:  Formulating long term/ short term strategic plans to enhance operations in alignment with the macro plans of organization and the industry trends  Forging strategic alliances with major organisations, thereby ensuring profitability and achieving business targets Product Launches & Brand Building:  Devising & implementing pre & post marketing activities for successful launching of new products. Managing products and developing markets for the same Business Development:  Overseeing marketing and sales operations for achieving increased growth & top-line profitability and initiating market development efforts

Customer Satisfaction:

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Ensuring maximum customer satisfaction by providing pre/post technical assistance and achieving delivery and quality norms

Career History

Inva Agri Genes Pvt.Ltd., Jaipur Head of Sales & Productions, (February 2005 – till date) Reporting to Director Marketing and managing a team of 07 employees Company Profile: Own business based at Jaipur. It deals with trading, marketing, sales, business development and supply channel of hybrid seeds and agriculture input in North, East, Center & Western parts of India Key Responsibilities:  Handling Sales & Marketing For New Products  Entrusted with the responsibilities of launching of new products, Market Survey, Demand Forecasting, Network- Dealer & Distributor  Monitoring Overall Progress in the Market Viz. Product Performance & sales, existing product in the market, creating brand loyalty among the consumer etc  Responsible for collection & trade channel  Accountable for organizing field days and products demonstrations  Managing appointment of distributors and establishing Branch Office

Advanta India Ltd, New Delhi Regional Business Development Manager, (1993 – December 2004) Reported to Vice President Sales and handled 25 employees Key Responsibilities:  Managed sales of hybrid seeds in North, Eastern Zone & achieving targets assigned by organization  Responsible for serving & handling marketing channels  Entrusted with the responsibilities of promoting products with tools of sales promotional & technical services to ultimate users  Handled market feedback-information collections  Monitored Cost & credit control and ensured excellent communication  Handled the responsibility of institutional sales (State Govt. of H.P, U.P, Harayana, Punjab, Nestle India & Mahindra Shub Labh etc

PHI Biogene Ltd. (PIOEER Brand Seeds), Jaipur Area Marketing Officer, (1989 – 1992) Reported to Regional Sales Manager and led 04 employees Key Responsibilities:  Successfully handled the introduction of the company in the market  Managed launching of different products and Sales  Handled the responsibility of Business Development and Collection  Responsible for appointing new dealers and distributors and managed channel development  Managed Products Demonstration, Company & Products Launching  Responsible for achieving Sales target set by the company and Network Development  Ensured proper collections and Advance Booking

United Phosphorus Ltd. Jaipur Sales Officer, (1987 – 1988) 2 | Page

Reported to Regional Sales Officer and handled 05 employees Key Responsibilities:  Successfully managed launching of products and collection  Responsible for channel distribution and brand establishment  Handle Sales establishment of Trade Channels  Accountable for New Area Development

Other Significant Assignments Handled 

ITC Ltd. (Agro Tech.), Jaipur, (Marketing Superintendent, March 1993 – March 1994

Professional Education   

M.Sc (cleared2 semester), Entomology, Udaipur University, 1984 B.Sc., Agriculture, Rajasthan University, 1982 Pre-Professional Agriculture, Agriculture, Rajasthan University, 1981

Trainings Attended   

Basic Leadership Skill from XLRI, Jamshedpur Personality Development Programme from IIPM Creative Programme Organized by NIIT

Personal Particulars   

Date of birth Languages Known References

: 4 February 1961 : English & Hindi : Available upon request

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