Resume, Katy Aug 2009
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K AT H RY N M A R S T O N D AV I S CAREER SUMMARY
Versatile professional with more than 20 years of diversified experience in business-to-business sales and marketing. Significant strengths in communication and writing skills, project management and excellent internal and external customer service skills. EXPERIENCE
2007-2008 Boom Broadcast & Media Relations Denver, CO VP, Business Development Increased new business and brand awareness with prospect base in Midwestern region. Developed customer data base of Fortune 500 companies and PR agencies, making new contacts and arranging appointments and presenting sales strategies. Sold and administered media relations services to McDonald’s Corp. for their 40th Anniversary of the Big Mac campaign. Managed special projects and media pitching.
1992-1996
National Business Forms Association Alexandria, VA Advertising Director, FORM Magazine Responsible for more than $1.5 million in annual sales revenues. Increased annual sales revenues by 26%. Responsible for all client relations and management, writing and production of promotional materials. Managed advertising, production and design staff. Planned, booked and managed national trade shows.
1991-1988 Penton Publishing Cleveland, OH Marketing Manager, Industry Week Magazine and Automation Magazine Developed and implemented design concepts and
wrote copy for promotional and marketing materials. Managed projects with design staff and print production. Directed research projects related to reader interests and needs.
EDUCATION
1983–1987 Ohio State University B.A., Journalism/Public Relations
Columbus, OH
VOLUNTEER EXPERIENCE
INTERESTS
2006, Chairperson for the annual Tea Dance fundraising event for the Clifton Beach Improvement Association, Lakewood, OH.. Event generated $25,000 and netted $16,000 for the not-for-profit group sponsoring the event and was attended by 260 people. Managed the event from start to finish, including site selection, vendor contracting, and development of promotional materials, recruitment and coordination of volunteers, and all logistical details. 2008, Co-Chairperson for the Spooky Pooch Parade in Lakewood, OH. Member of a three-person team that conceptualized a new community event geared towards pet-owners and community wellness. My participation included website development, creating a data base of potential donors, soliciting donations, event planning and logistics, volunteer coordination and managing attendee registration. Member of Lakewood Alive promotions committee. 2009, Raised more than $3,000 for Susan G. Komen for the Cure by my participation in the 3-Day Walk in Cleveland. Volunteer at Lakewood Catholic Academy, monthly bingo team member. Also participate in several classroom activities and projects.
D AV I S L A K E W O O D @ S B C G L O B A L . N E T
2
18140 CLIFTON ROAD • LAKEWOOD, OHIO 44107 • PHONE (216) 521-4404
Currently hold several volunteer positions in my children’s school, church and community. Hobbies include walking, boating, skiing, and traveling.
3
Versatile professional with more than 20 years of diversified experience in business-to-business sales and marketing. Significant strengths in communication and writing skills, project management and excellent internal and external customer service skills. EXPERIENCE
2007-2008 Boom Broadcast & Media Relations Denver, CO VP, Business Development Increased new business and brand awareness with prospect base in Midwestern region. Developed customer data base of Fortune 500 companies and PR agencies, making new contacts and arranging appointments and presenting sales strategies. Sold and administered media relations services to McDonald’s Corp. for their 40th Anniversary of the Big Mac campaign. Managed special projects and media pitching.
1992-1996
National Business Forms Association Alexandria, VA Advertising Director, FORM Magazine Responsible for more than $1.5 million in annual sales revenues. Increased annual sales revenues by 26%. Responsible for all client relations and management, writing and production of promotional materials. Managed advertising, production and design staff. Planned, booked and managed national trade shows.
1991-1988 Penton Publishing Cleveland, OH Marketing Manager, Industry Week Magazine and Automation Magazine Developed and implemented design concepts and
wrote copy for promotional and marketing materials. Managed projects with design staff and print production. Directed research projects related to reader interests and needs.
EDUCATION
1983–1987 Ohio State University B.A., Journalism/Public Relations
Columbus, OH
VOLUNTEER EXPERIENCE
INTERESTS
2006, Chairperson for the annual Tea Dance fundraising event for the Clifton Beach Improvement Association, Lakewood, OH.. Event generated $25,000 and netted $16,000 for the not-for-profit group sponsoring the event and was attended by 260 people. Managed the event from start to finish, including site selection, vendor contracting, and development of promotional materials, recruitment and coordination of volunteers, and all logistical details. 2008, Co-Chairperson for the Spooky Pooch Parade in Lakewood, OH. Member of a three-person team that conceptualized a new community event geared towards pet-owners and community wellness. My participation included website development, creating a data base of potential donors, soliciting donations, event planning and logistics, volunteer coordination and managing attendee registration. Member of Lakewood Alive promotions committee. 2009, Raised more than $3,000 for Susan G. Komen for the Cure by my participation in the 3-Day Walk in Cleveland. Volunteer at Lakewood Catholic Academy, monthly bingo team member. Also participate in several classroom activities and projects.
D AV I S L A K E W O O D @ S B C G L O B A L . N E T
2
18140 CLIFTON ROAD • LAKEWOOD, OHIO 44107 • PHONE (216) 521-4404
Currently hold several volunteer positions in my children’s school, church and community. Hobbies include walking, boating, skiing, and traveling.
3
