Resident Survey Results 2-14-09
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Wayland Resident Survey
Peoples thoughts on communications with the Town l h h h h
Town of Wayland ECC
Survey Objectives
Learn what sources Wayland residents use today Learn what sources Wayland residents use today to learn about Town issues Learn what Wayland residents like and don’t like about how the Town currently communicates b h h l i with them Find out what Wayland residents want improved Find out what Wayland residents want improved and get their ideas Gauge interest in potential new communication services i
Page 2
Town of Wayland ECC
Survey Response and Sources 196 responses from Oct‐Dec 2008 – 161 online – 35 hardcopy surveys (completed at Special Town Meeting in November)
Sources of online survey responses – Link to survey: WaylandeNews, WVN, SoS Li k t W l d N WVN S S – Link on Home Page of Town Web Site – Notices: Wayland Town Crier, STM Warrant
Note: – The respondents are representative of those who participate: Of 19 Of 197 respondents, 150 said they attended all or some of Town d 1 0 id h d d ll f Meeting while another 20 say they watched it on WayCAM.
Page 3
Town of Wayland ECC
Staying Informed “Which resources are most valuable to you for staying informed about Town issues?”
Survey Question:
140
133
127
120 100
95
80
86
81 65
60
63
40 20 0 Town Crier
eNews
Friends
Town Web Site
SoS
Town Mtg
Total Mentions: 650
Other sources specified (with more than 1 mention) p ( ) – Town Warrants: 17 (Special Town Mtg. attendees primarily) Page 4
– School web sites and newsletters: 5
WVN
The Town Web Site “On average, how often do you visit the Town Web Site?”
Survey Question:
The Town Web Site is used infrequently: 77% of respondents only visit the site once/month or less 80
73
70 60 50
46
40
32
30 20
18
13
11
10 0 N Never
1 /Y 1x/Year
2 11 /Y 2-11x/Year
1 /M th 1x/Month
Total responses: 193 Page 5
1 /W k 1x/Week
>1 /W k >1x/Week
The Town Web Site Survey Question:
“Why do you go to the Town Web Site?”
Only 15% of respondents go to the Town Website to stay Only 15% of respondents go to the Town Website to stay abreast of key issues. 160 140
143
120 97
100
74
80
68
60 40
30
29
20 0 Contacts
Mtg Times
Schoolrelated
Key Issues
Total Mentions: 441 Page 6
Town Permitting
Other
The Town Web Site Survey Question:
IIn general, l is i it easy ffor you to t find fi d the th iinformation f ti you are looking for on the Town Web Site?
Two thirds of respondents say it’s “sometimes easy” to “rarely easy” to f p y y y y find what they are looking for on the Town Website… ..although 62% said they usually found what they were looking for. 80
73
70 60
66
50 40 30 20 10 0
18 11 2 Rarely Easy
Page 7
Seldom Easy
Sometimes Easy
Usually Easy Always Easy
Responses: 170
WayCAM Survey Question:
How valuable is WayCAM to you with regard to communicating information about key Town issues?
Over half of respondents found WayCAM valuable, Over half of respondents found WayCAM valuable however 2/3 found it only occasionally so. 60 50
52
50
40 29
30
29
20 10 0
Page 8
3
2 Never Valuable
Seldom Valuable
Occasionally Valuable
Occasionally Invaluable
Total Responses: 165
Frequently Valuable
Frequently Invaluable
WayCAM Survey Question:
How often do you watch WayCAM broadcasts on TV?
Of 194 respondents, 65% rarely or never watch WayCAM. ( 73 ne er atch Wa CAM 54 onl atch it 1 2 times per ear ) ( 73 never watch WayCAM ;54 only watch it 1‐2 times per year.)
When they watch, 75% watch Town Meeting, Selectmen’s meetings and other Town Committee meetings.
Page 9
Satisfaction with Town Communications How satisfied are you with how well the Town of Wayland communicates information to you via the Town Web Site, WayCAM, email and other forms of electronic communications?
Survey Question:
A third or respondents are dissatisfied with how the Town communicates with them, while half are only somewhat satisfied 90 80 70 60 50 40 30 20 10 0
87
26 10
0 Extremely Dissatisfied
Page 10
31
28
Very Dissatisfied
Somewhat Dissatisfied
Somewhat Satisfied
Total Responses: 182
Very Satisfied
Extremely Satisfied
Interest in Communication Services Automatic Email Notification: Get emails sent to you automatically on just those topics you sign up for
Survey Proposal:
95% of respondents said they might use or definitely would use this service Would Definitely Use Might Use Not Interested
5%
35% 60%
Total Responses: 192 Page 11
Interest in Communications Services Survey Proposal:
On-Demand O D dW WayCAM CAM P Programs: Pl Play pre-recorded d d WayCAM broadcasts, at any time, on the Town Web Site.
78% of respondents said they might use or 78% f d t id th i ht definitely would use this service 23%
32%
45%
Total Responses: 184 Page 12
Would Definitely Use Might Use Not Interested
Interest in Communications Services Survey Proposal:
Discussion Di i Bl Blogs: R Read d others' th ' opinions i i and d register i t your own on topics of interest in Wayland.
65% of respondents might or definitely would use this service 65% of respondents might or definitely would use this service.
35%
Would Definitely Use Might Use Not Interested
13%
52%
Total Responses: 188
Page 13
Note: the terminology on the survey should have said “discussion board”, not “discussion blog”, but the description of the service was accurate.
Demographics
G d Gender
A Age Female Male
80
80 70 60
40%
52
50 60%
40 30
27
20 10
16 3
0 Under 18
Total Responses: 192
Page 14
12
1 18-29
30-39
40-49
50-59
Total Responses: 191
60-69
70+
Peoples thoughts on communications with the Town l h h h h
Town of Wayland ECC
Survey Objectives
Learn what sources Wayland residents use today Learn what sources Wayland residents use today to learn about Town issues Learn what Wayland residents like and don’t like about how the Town currently communicates b h h l i with them Find out what Wayland residents want improved Find out what Wayland residents want improved and get their ideas Gauge interest in potential new communication services i
Page 2
Town of Wayland ECC
Survey Response and Sources 196 responses from Oct‐Dec 2008 – 161 online – 35 hardcopy surveys (completed at Special Town Meeting in November)
Sources of online survey responses – Link to survey: WaylandeNews, WVN, SoS Li k t W l d N WVN S S – Link on Home Page of Town Web Site – Notices: Wayland Town Crier, STM Warrant
Note: – The respondents are representative of those who participate: Of 19 Of 197 respondents, 150 said they attended all or some of Town d 1 0 id h d d ll f Meeting while another 20 say they watched it on WayCAM.
Page 3
Town of Wayland ECC
Staying Informed “Which resources are most valuable to you for staying informed about Town issues?”
Survey Question:
140
133
127
120 100
95
80
86
81 65
60
63
40 20 0 Town Crier
eNews
Friends
Town Web Site
SoS
Town Mtg
Total Mentions: 650
Other sources specified (with more than 1 mention) p ( ) – Town Warrants: 17 (Special Town Mtg. attendees primarily) Page 4
– School web sites and newsletters: 5
WVN
The Town Web Site “On average, how often do you visit the Town Web Site?”
Survey Question:
The Town Web Site is used infrequently: 77% of respondents only visit the site once/month or less 80
73
70 60 50
46
40
32
30 20
18
13
11
10 0 N Never
1 /Y 1x/Year
2 11 /Y 2-11x/Year
1 /M th 1x/Month
Total responses: 193 Page 5
1 /W k 1x/Week
>1 /W k >1x/Week
The Town Web Site Survey Question:
“Why do you go to the Town Web Site?”
Only 15% of respondents go to the Town Website to stay Only 15% of respondents go to the Town Website to stay abreast of key issues. 160 140
143
120 97
100
74
80
68
60 40
30
29
20 0 Contacts
Mtg Times
Schoolrelated
Key Issues
Total Mentions: 441 Page 6
Town Permitting
Other
The Town Web Site Survey Question:
IIn general, l is i it easy ffor you to t find fi d the th iinformation f ti you are looking for on the Town Web Site?
Two thirds of respondents say it’s “sometimes easy” to “rarely easy” to f p y y y y find what they are looking for on the Town Website… ..although 62% said they usually found what they were looking for. 80
73
70 60
66
50 40 30 20 10 0
18 11 2 Rarely Easy
Page 7
Seldom Easy
Sometimes Easy
Usually Easy Always Easy
Responses: 170
WayCAM Survey Question:
How valuable is WayCAM to you with regard to communicating information about key Town issues?
Over half of respondents found WayCAM valuable, Over half of respondents found WayCAM valuable however 2/3 found it only occasionally so. 60 50
52
50
40 29
30
29
20 10 0
Page 8
3
2 Never Valuable
Seldom Valuable
Occasionally Valuable
Occasionally Invaluable
Total Responses: 165
Frequently Valuable
Frequently Invaluable
WayCAM Survey Question:
How often do you watch WayCAM broadcasts on TV?
Of 194 respondents, 65% rarely or never watch WayCAM. ( 73 ne er atch Wa CAM 54 onl atch it 1 2 times per ear ) ( 73 never watch WayCAM ;54 only watch it 1‐2 times per year.)
When they watch, 75% watch Town Meeting, Selectmen’s meetings and other Town Committee meetings.
Page 9
Satisfaction with Town Communications How satisfied are you with how well the Town of Wayland communicates information to you via the Town Web Site, WayCAM, email and other forms of electronic communications?
Survey Question:
A third or respondents are dissatisfied with how the Town communicates with them, while half are only somewhat satisfied 90 80 70 60 50 40 30 20 10 0
87
26 10
0 Extremely Dissatisfied
Page 10
31
28
Very Dissatisfied
Somewhat Dissatisfied
Somewhat Satisfied
Total Responses: 182
Very Satisfied
Extremely Satisfied
Interest in Communication Services Automatic Email Notification: Get emails sent to you automatically on just those topics you sign up for
Survey Proposal:
95% of respondents said they might use or definitely would use this service Would Definitely Use Might Use Not Interested
5%
35% 60%
Total Responses: 192 Page 11
Interest in Communications Services Survey Proposal:
On-Demand O D dW WayCAM CAM P Programs: Pl Play pre-recorded d d WayCAM broadcasts, at any time, on the Town Web Site.
78% of respondents said they might use or 78% f d t id th i ht definitely would use this service 23%
32%
45%
Total Responses: 184 Page 12
Would Definitely Use Might Use Not Interested
Interest in Communications Services Survey Proposal:
Discussion Di i Bl Blogs: R Read d others' th ' opinions i i and d register i t your own on topics of interest in Wayland.
65% of respondents might or definitely would use this service 65% of respondents might or definitely would use this service.
35%
Would Definitely Use Might Use Not Interested
13%
52%
Total Responses: 188
Page 13
Note: the terminology on the survey should have said “discussion board”, not “discussion blog”, but the description of the service was accurate.
Demographics
G d Gender
A Age Female Male
80
80 70 60
40%
52
50 60%
40 30
27
20 10
16 3
0 Under 18
Total Responses: 192
Page 14
12
1 18-29
30-39
40-49
50-59
Total Responses: 191
60-69
70+
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