Research Methodology For Mobile Phone Operators

RESEARCH METODOLOGY PROJECT MMS-I (SEM –II) CHANAKYA BATCH 2008-09 SUBMITTED TO: Ms. GITANJALI KAPOOR  

RESEARCH METHODOLOGY MOBILE PHONE OPERATOR SURVEY

Group Members

Roll No.

SHWETA DEDHIA

C-10

ANU PILLAI

C-28

ANANDITA SINGH

C-34

SIMI SAMKUTTY

C-41

SAGAR THAKUR

C-46

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY Definition of Research: • The word research is derived from the Latin word meaning to know. • It is a systematic and a replicable process, which identifies and defines problems, within specified boundaries. • It employs well-designed method to collect the data and analyses the results.

TERMS • • • •

Hypothesis / Null Hypothesis Objectives Sample size Tools

• Sampling units • Data Collection Methods – Primary Data Secondary Data

HYPOTHESIS TESTING • The steps involved in the hypothesis testing are the following:– • Formulation of the hypothesis • Setting up a suitable significance level • Choice of test criterion • Computation (Statistical) • Decision

INTRODUCTION TO OUR RESEARCH

OBJECTIVE & HYPOTHESIS • To find attitude of people towards phone operator’s features. • To find out the preference of the people among many phone operators. • H1: Customers select the phone operator by its features. • H0: Customers do not select the phone operator by its features.

INTRODUCTION TO MOBILE SERVICES • Cell phone subscribers in India are expected to triple during the next few years, making it one of the world's fastest growing markets. • Last year, the number of subscribers nearly doubled to 184.7 million, About 5.5 million Indians are signing up each month, which should drive subscriber numbers to 484 million by 2011.

MARKET SHARE SOURCE: www.convergence.in

DATA COLLECTION METHOD • Primary data • Qualitative data • Questionnaire Method

METHODOLOGY • Type of Survey and Research – Market Analysis • Research Tool – Questionnaire • Sample size – 80 • Sampling units – Professionals, housewives and businessmen, Students. • We have used probabilistic random sampling technique.

Major Mobile Operators in India • • • • • • • •

Airtel Vodafone Reliance Idea Tata MTNL/BSNL BPL Air Cellular Ltd

Major Factors For Survey • • • • • • • • • •

Network Coverage Brand Name Network Quality Value Added Services Usage among Peer and Family Tariff Rate Attractive Recharge Options Internet Surfing Speed/Quality Mobile Technology Customer Care

SAMPLE CHARACTERISTICS

GENDER

FEMALE 48%

MALE FEMALE MALE 52%

MARITUAL STATUS

MARRIED 35%

UNMARRIED 65%

MARRIED UNMARRIED

AGE 40 and above 13%

26-40 20% 15-25 67%

EDUCATIONAL QUALIFICATION 40

36.25

35

30

26.25

25

20

12.5

15

10

10

8.75

6.25

5

0

10th & below

12th

UNDERGRADUATE

GRADUATE

POSTGRADUATE

DOCTORATE

OCCUPATION OTHERS

15

HOUSEWIFE

10

DOCTOR

MANAGER

BUSINESS

ENGINEER

STUDENT

6.25

5

8.75

7.5

47.5

FAMILY INCOME LEVEL (Rs. in Lakhs) 14%

13%

Less than 1.5 1.5 to 2 2 to 3 3 to 5 Above 5

14%

37% 22%

DATA ANALYSIS OF THE RESEARCH

People Staying away from home. 75%

Yes No 25%

Appropriate monthly Expenditure 35 30 25 20

Monthly Expenditure

15 10 5 0 Less 50-100 100-200 200-300 Above than 50 300

Brand Preferred

20%

6%

6%

40%

28%

Airtel Vodafone Reliance Aircel MTNL/BSNL Idea Tata

Technology used by mobile operator

92% CDMA GSMA GSM 8%

Percentage of people engaged

26% 74%

Yes No

.

Do you have an STD/ISD connection at home/office ?

Are you satisfied with the services provided ?

Some more findings

INTERNET Vs OCCUPATION 4.22

OVERALL AVG.

3.94

OTHERS

HOUSEWIFE

MANAGER

1.3

4.53

5.97

BUSINESS

ENGG./DOC.

4.8

STUDENT

4.75

ATTRACTIVE RECHARGE OPTIONS (based on salary segmentation) 9 8.5 8 7.5 7 6.5 6 5.5 5 <5000

5001-7000 7001-12000

12000+

CUSTOMER CARE SERVICES 6.5 6 5.5 5 4.5 4 3.5 3 15-25

26-40

40+

Overall Avg.

Mobile Technology (GSM/CDMA) 7 6.5 6 5.5 5 4.5 4 15-25

26-40

40+

Testing of Hypothesis Chi – Square Test

FORMULAS & SYMBOLS USED • E • • • •

= Expected Frequency = No. of samples / No. of Questions O = Observed Frequency Tcal = Calculated Value Tα = Table Value E = 80 / 10 = 8

Ho: Customers do not select the phone operator by its features. H1: Customers select the phone operator by its features. Features

O

O-E

(O-E)2

Network Coverage (on highways and small towns) Brand Name

30

22

484

60.5

28

20

400

50

Network Quality

34

26

676

84.5

Value Added Services

21

13

169

21.12

Usage among peer and family

20

12

144

18

Tariff plans

25

17

289

36.12

Attractive Recharge options

25

17

289

36.12

Internet surfing speed/quality

18

10

100

12.5

Mobile Technology(GSM/CDMA) Customer Care

23

15

225

28.12

25

17

289

36.12

Total

(O-E)2 / E

383.10

RESULTS

RESULTS • Calculated value, Tcal = 383.10 • Degree of freedom = 10-1= 9 • Table Value = Tα = T0.05,9 = 16.92 • Comparing, Tcal > Tα. • Since, calculated value is greater than table value, null hypothesis is rejected.

CONCLUSION

Conclusions From The Research • From the testing of hypothesis by using chi – square test, it is found that null hypothesis is rejected. • Therefore, it is found that Customers select the phone operator by its features.

SUGGESTIONS

SUGGESTIONS TO MOBILE COMPANIES • More attractive recharge options should be developed in order to retain the competition. • Easily available recharge options – through internet, mobile phone etc., to improve the brand. • One should be able to do recharge from any part of the Country. • Voice clarity should be more.

Contd……… • Transparent

advertisement

of

the

mobile

services should be there. • All the offers and value added services should be communicated to the customers clearly. • Billing system (for pre-paid & post-paid both) should be more fairer.

LIMITATIONS

LIMITATIONS OF RESEARCH METHODOLOGY • The research can be conducted in a limited area. • Time is a major constraint. • The respondents are limited so cannot be treated as a whole population. • The respondent may be biased. • Due to language problem it is possible that the respondents are not be able to understand the questionnaire and can cause misleading results.

SOURCE: • BIBLIOGRAPHY • Research Methodology – C.R Kothari

WEBLIOGRAPHY • www.trai.gov.in • www.wikipedia.com