Reliance Fresh

A Presentation on

Reliance fresh Jaishri 0807

BY

BA

RELIANCE FRESH  Reliance Fresh is the convenience

store format  Part of Reliance Industries of India which is headed by Mukesh Ambani  RIL’s dream of retail revaluation got kicked-started in AP when its Reliance Fresh supermarket opened its doors to World

Cont…  Following the first , company opened

10 more stores as a first step towards creating a mega retail chain across the country  The Reliance Fresh supermarket chain was Ril’s Rs. 25000 crores venture  It sells fruits , vegetables, stapels ,groceries, and dairy products

Cont…  Retail chain closely follows the moves

of global players like Wal-Mart store Inc and Metro AG seeking to open shop here in country  It has almost more than 500 fresh across the country

Corporates - Indian Retail 

Spencers  Oldest Retailer in India  135 Stores in 27 Cities  Plans to open 365 Stores in 365 days



Big Bazaar  53 Stores and fast expanding



Subhiksha

 700 stores operational  Plans to touch 1000 in this financial year



Aditya Birla Group

 Acquired 160 stores of Trinetra, a well established retail chain of Southern India  Took over Fabmall about 50 stores  Plans to set up 15 Hyper Markets in Pune alone  Additional 1000 Super/Hyper markets across the country in next 3 years



Bharti  Joint Venture with Walmart  Plans to begin operations next year 



Metro AG

 German Retail Giant

PRODUCT PRODUCT STRATEGY STRATEGY Product range  Vegetables and fruits.  House hold Items.  Food and Beverages.  Groceries.  Dairy Products.  Refrigerated products.  Non food items.  Ready to eat items.

PRODUCT STRATEGY Product Labeling. Product Packaging. Arrangement. New products. Product Quality. Launched new products of its own.  Home Delivery.      

PRICING STRATEGY  Discount pricing    

strategy. Wide price range of each items. Credit card acceptance. Accept coupons. Competitive prices.

PRICING STRATEGY  Price marked in

paisas.

 comparable cost.

Distribution Srategy

vInefficient food chain supp

 Intermediatory profit margin  Wastages in transit  Sourcing out requirement  Eg. Banjara hill outlet (A.P)

Cont..  Up to mark inventory  Target urban citiess

Promotional Strategy        

Advertising Sales Promotion Festive season special offers Live announcement & spot discounts Reliance Fresh membership cards Promotes new product. Orgnising events Providing gifts-Free goods. All these are common strategies.

What Reliance Fresh is doing?  To increase sales volume-

Concentrate on Visual MerchandisingNew concept of promotional strategy.

 One to One Marketing Direct & Long term relationship with

farmers &manufacturers.

 Providing concessional long term loan to

Farmers.

FUTURE PLANS Plans to add more store across different geographic by 2011. ü Reliance is aiming to touch almost every Indian consumer. ü Reliance plans to label sale to kirana ü

store.

Beauty & wellness wellness Consumer durable digital

Reliance Reliance

FUTURE PLANS ü Bring new format of food and café. --

Reliance food ü Reliance ready to launch pharmacy retail store ü Invest 20k cr expected sales of 2 lkh cr ü reliance center will house everything

Great opportunity v/s The Big problem

Roadside vegetable vendors demonstrated in front of a Reliance Fresh Store in Ranchi, Jharkhand on 8 May 07

THANK