Reliance Fresh

Reliance Fresh Growth through value creation

By:

Amit Kumar Sinha PGDMRM 02 IPE, Hyderabad

Contents: 1) Reliance Retail Ltd – An Overview 2) Reliance fresh – Company Profile 3) Controversies 5) Corporate Social Responsibility – Reliance Fresh 6) SWOT Analysis – Reliance Fresh 7) Retail Mix – Reliance fresh 7) Future Plans of Reliance Retail Ltd. 8) Suggestions

Reliance Retail Ltd – An Overview

Reliance Retail Ltd – Overview  920 Stores – 80 Cities – 14 States

 Reliance fresh (Supermarket)

First Venture  Reliance Super (Mini-Hypermarket)

Reliance Mart (Hypermarket) 95000 Products  Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon 

ce trends ( Apparels and accessories) ce wellness (Medicine, health care and Beauty Produ

 Reliance footprint  Reliance time out (Books, toys, music and gifts)

 Reliance digital  Reliance istore

 Reliance jewels  Reliance AutoZone (Auto accessories and services)  Reliance Living Homeware.

Reliance Fresh – Company Profile

Reliance Fresh :  Industry: Retail  Type: Supermarket  Chairman & Managing Director:

Mukesh Ambani  First Outlet: Hyderabad( Banjara Hills) th  Founded: 30 October 2006  Headquarter: Mumbai  Area: 2000-4000 Sq. Ft.

Controversies

 Fresh Cheap

Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.

Corporate social responsibility



Farm To Fork Model

 Eg: Banjara hill outlets-sourced directly-

vantimamdi, chevella, and nearby mandals in ranga reddy district.

 Recruiting People – Underprivileged Community  Biometric Cards – Farmers – Loans upto Rs. 15000  Training the farmer  Information centre:  Increase productivity  Market rates of different Corps  Technical Help  Quality of seeds and fertilizers

SWOT Analysis

Strength:  Private label sale – own products

(Reliance Select)  Contract Farming  Network – 1600 channels in villages

Weakness:  Poor inventory control

 Staff – Lack of knowledge about products  Parking

Opportunities:  Farm to fork, No middlemen, Farmers –

Customer  Hundreds of farmers – 1 million farmers – next five years

Threats: 

International Retail Giants: Carrefour, Metro AG, Tesco.

 Bharti – Wallmart (Farm to Fork)  Operating cost are too high

Retail Mix – Reliance Fresh

Place:  Located in small commercial complexes close

to 3-4 residential areas  Observation: Close to cross roads  Almost in all Major areas: Vidya nagar,

Habsiguda, Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.

Product Range:  Vegetables and fruits  House hold items  Food and beverages –

   

All premiere brand + Private label Groceries – only private label Dairy products Non veg food items Ready to eat items

Promotion:  Main idea – make bulk purchase  Discount scheme days – Saturday and Sunday  Reliance fresh membership card – Reliance

One

Pricing:  Low prized private labels  Discount on bulk buying

Private Labels:  Maximum Space: Own Products  Less Space: Nestle Maggi, MTR Masala, Pepsi,

Lay’s Chips.  Reasons: High Margin

Future Plans of Reliance Retail Ltd.

Future plans:  Plans to invest Rs 25000 Crore in next 4 year in

their retail division  Train students and housewives – Customer care & Quality service – Part time job  Every Indian Consumer  New format of food and café – Reliance food  Private label sale – Kirana store  Pharmacy retail store  6000 outlets – 784 cities  Launch soaps, detergents, cosmetics and non FMCG products – Private label

Suggestions:

Suggestions:  Expand – Service  Give training to staff  Improve inventory control

Questions ?? ?