Reiliance Trend.docx

RELIANCE INDUSTRIES LIMITED (RIL) Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with a turnover of INR 2,96,091 crore (US$44.7 billion), net profit of INR 27,630 crore (US$ 4.2 billion) as of March 31,2016. The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones. RIL contributes to over 13% of India’s exports and over 4.5% of the total market capitalization in India. RELIANCE RETAIL Reliance Retail is the retail initiative of the group and an epicenter of our consumer facing businesses. It has, in a short time, forged strong and enduring bonds with millions of consumers by providing them unlimited choice, outstanding value proposition, superior quality and unmatched experience across all its retail stores. Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure. Reliance Retail has adopted a multi-prong strategy and operates chain of convenience stores, supermarkets, hypermarkets, wholesale cash & carry stores, specialty stores and online stores and has democratized access to all types of products and services across all segments for all Indian consumers. Deep insight into India’s economic, cultural and consumption diversity drives Reliance Retail’s vision in the retail universe. The operating model is based on customer centricity, while leveraging common centres of excellence in technology, business processes and supply chain. More importantly, it has built a strong and unwavering foundation through its extraordinary people. Reliance Trends is a leading lifestyle retail chain with over 557 retail stores across India. Reliance Trends offers stylish, high-quality products across Womenswear, Lingerie, Menswear, Kidswear and fashion accessories through a diversified portfolio of own brands, national and international brands. The uniqueness of the store is the core, which delivers "fashion at great value". Spread over 8,000 – 24,000 square feet of shopping area, each Reliance Trends store is designed to offer a unique shopping experience for the entire family through wide aisles, coordinated displays and highly trained fashion professionals offering best in class customer assistance. Reliance Trends customer through www.reliancetrends.com can access a large collection of fashionable, high quality products at great value delivered at their door steps. Reliance Trends was incorporated in 2007 Headquarters of Reliance Trends is at Bangalore. Chairman and Managing Director is Shri MukeshAmbani. The store layout compliments the evolving tastes and preference of fashion savvy consumers, giving theman opportunity to view/shop with ease.

Reliance Retail’s commitment to bettering lives has been embodied in its pursuit to make a difference on socio-economic issues in India.

Reliance Retail operates 3300+stores pan India with over 13 million square feet of retail space and is growing rapidly. It serves over 3.5 million customers every week. It is a specialty apparel store that will sell men, women and children’s garments. The store will carry the best of national and international brands like John Players, Peter England, Indigo Nation, Wrangler, Reebok, and Lee, apart from in-house brands. The store layout is to compliment the evolving taste and preference of fashion savvy consumers, giving them an opportunity to view /shop with ease, along with well trained customer service associates, to compliment the entire shopping process. By 2010, Reliance has planned to open 100 more stores across the country with focus on major cities. The company is targeting a turnover of `20,000 crore ($5 billion) from this format. This is a part of the US$ 25 billion (`100,000 crore) overall sales from retail business.

Company

: Reliance Retail

Subsidiary Company

: Reliance Trends

Founded

: 2007

Headquarters

: Bangalore

Chairman and Managing Director

: Shri Mukesh Ambani

Stores at Bangalore city

: Reliance Trends at Mantri mall, Richmond Road and Jayanagar

The Apparel, Luggage and Accessories division of reliance retail has announced the launch of their first Apparel speciality store “Reliance Trends”. All the 3 Reliance Trends stores located at different places across Bangalore offer some of the best Indian and International brands with each store’s area of more than 15,000sq.ft. of shopping area, and has been designed and furnished by the best of the international design agencies to offer a high style and lavish experience to the Indian consumer. The store layout compliments the evolving tastes and preference of fashion savvy consumers, giving them an opportunity to view/shop with ease, along with an army of well trained customer service associates to compliment the entire shopping process. Riding on the tremendous success of Reliance Mart at various locations across India, the apparel division of Reliance Retail is well on track to democratise fashion and make it attainable to the masses. This is being possible by the extraordinary design pool of Indian and International designers, integrating the international design trends and preferences of the Indian consumers. The company is offering solutions to common maintenance problems through its state of the art innovative products like Ever White Shirts, Anti Stain Trousers, Wrinkle free range of garments, aromatic clothes for infants and quick-dry sports wear that ensures optimum moisture management.

Product quality has been ingrained into the DNA of Reliance Trends and is integral to the mission of “Grahak Devo Bhava”. The quality system are designed, implemented and monitored as per international standards by a highly competent team of professionals.