Rate Card Mexico Sept08v2

MySpace Mexico Rate Card

Channels

Section (click for Examples)

Myspace Home Page (Splash) Only on a Fixed basis Not rotating

Click to See Example

Premum Channels (Rotating) User Home Page, Music, MySpace TV, Photos. User Home Page (Fixed)

Click to See Example

Schedule Basis Fixed Fixed Fixed Fixed Fixed Rotating Rotating

x día x día x día x día x día CPM CPM

Ad Unit (Standard Media) Medium Rectangle + optional Companion Strip Marquee + optional Companion Strip Marquee + opt. Comp. Strip + Static Skin Marquee + opt. Comp. Strip + Animated Skin (also reffered to as Gutter Marquee + opt. Comp. Strip + Animated or Static Skin + Overlay Leaderboard Medium Rectangle

Size(s) Base Rate (USD) 300x250, 620x50 $ 6,000 960x250, 620x50 $ 7,000 960x250, 620x50, Static Skin $ 10,000 960x250, 620x50, Animated Skin $ 15,000 960x250 + 620x50 + Skin + Overlay $ 25,000 728x90 $6 300x250 $6

Rotating

CPM

Skyscraper

160x600

Daily Roadblock

728x90, 300x250

$ 10,000

Daily Mega Roadblock

728x90, 300x250, 175x110

$ 12,000

HP Daily Roadblock

728x90, 300x250

$ 1,200

HP Daily Roadblock + SKIN Leaderboard Skyscraper medium rectange

custom 728x90 160x600 300x250

$ 2,000 $5 $5 $5

Tier One Community

empower

$ 80,000

Tier Two Community

evangelize

$ 65,000

Tier Three Community -

engage

$ 50,000 $ 75,000

Fixed

x day

$6

x day Fixed Music Home Page

Music (Fixed)

x day Fixed

Click to See Example

x day Fixed Rotating Rotating Rotating

Run Of Site (ROS) Excludes Homepage - Includes anywhere these ad units exist (no channel specification allowed, do not include Homepage)

CPM CPM CPM

Custom Community Click to See Example

Sponsorship Programs

Secret show

Fixed & Rotating

2 Months Profile Look & Feel to be defined with the client

N/A

Fixed

x month

Profile Look & Feel to be defined with the client

N/A

$ 20,000 México de Noche

$ 15,000 Cine

Click to See Example

Fixed

x month

Profile Look & Feel to be defined with the client

N/A

Futbol

Fixed

x month

Profile Look & Feel to be defined with the client

N/A

Artist on Artist

Fixed

x month

Profile Look & Feel to be defined with the client

N/A

$ 20,000

$ 30,000

Applications & Widgets * Prices are in USD and do not include tax Ad Specs http://www.myspace.com/adspecs

MySpace Rate Card FY07 Q4 (Updated May 2007)

Fixed

x month Look & Feel to be defined with the client

8,000 to 12,000 depending on http://apps.myspace.com/Modules/AppGallery/Pages/featuredappgallery.aspx?fuseaction=apps complexity

Notes

SKINS: Max 2/week; Can only be purchased with full-day HP Roadblock OVERLAY: need Tom & AOT Approval. Lasts up to 10 seconds. Happens only once.

Max 1x/week; Can only be purchased with full-day RB. This position generetes about 10M impressions per day. Max 1x/week; Can only be purchased with full-day RB. This product is available only for brands who have Custom Comunities on MySpace. This position generetes about 15M impressions per day Max 1x/week; Can only be purchased with full-day RB. This position generetes about 200,000 impressions per day. Max 1x/week; Can only be purchased with full-day RB. This position generetes about 200,000 impressions per day.

Empower: This includes all the standard features, and the client can select up to 8 of the mark-up features. For online promotion this includes: 8 Million impressions + 1 Homepage Skin + 1 UHP More than 8 features would require an increased spend on top Roadblock + 3 HP Roadblocks + Editorial Support of the empower tier buy.  Evangelize: This includes all the standard features, and the client can select up to 4 of the mark-up features. For online promotion this includes: 6 Million impressions + 1 UHP Roadblock + 3 HP Additional features are available on a case by case basis and Roadblocks + Editorial Support will also require an increase in spend.  Engage:  This can include all the standard features as noted Features not included below will need to be approved by International Ad below. For online promotion this includes: 5 Million impressions + Solutions and Creative Services International, to make sure it can feasibly be 3 HP Roadblocks + Editorial Support done. For online promotion this includes: Sponsorship of the Secret Show Community + 6 Million impressions + 1 Homepage Skin + 1 UHP Roadblock + 2 Homepage Roadblocks + 2 Music HP Roadblocks + Editorial Support Includes: Sponsorship of Mexico de Noche + 2 Million Impressions + 1 HP Roadblock + Editorial Support. Note: Minimum Flight: 3 Months Includes: Sponsorship of Cine + 1.5 Million Impressions + 1 HP Roadblock + Editorial Support. Note: Minimum Flight: 2 Months Includes: Sponsorship of Futbol + 2 Million Impressions + 1 HP Roadblock + Editorial Support. Note: Minimum Flight: 2 Months Includes: Sponsorship of Futbol + 2 Million Impressions + 1 HP Roadblock + Editorial Support. Note: Minimum Flight: 2 Months

Includes development & 2 Million impressions ROS

MySpace Rate Card FY07 Q4 (Updated May 2007)

Standard Roadblock + companion strip

Marquee Roadblock + Overlay

Marquee Roadblock + Companion

Offers your brand undeniable presence – right near the user login

Provides 100% share of voice for a day 300x250 Medium Rectangle offers prominent presence near login box and key content modules Optional 620x50 Companion Strip unit remains visible as users scroll below the fold – ideal for movie show times or reminders

Marquee Roadblock + opt. Com

The MOST IMMERSIVE creative palette; allows your brand to virtually take over the entire home page Unparalleled opportunity for brands to engage users at the gateway to their MySpace experience Overlay launches automatically (1x/day/user frequency cap)

Can be user-initiated during subsequent exposures Can include animated or static skin

block + Companion strip

dblock + opt. Comp. Strip + Static Skin 960x250, 620x50, Static Skin

Increased real-estate and prominent placement grabs more attention 960x250 Marquee Unit offers large, integrated frontpage exposure to showcase brand content, video or other rich content Option to include 620x50 Companion Strip unit

x50, Static Skin Allows your brand to dominate the home page 960x250 Marquee Unit offers large, integrated frontpage exposure to showcase brand content, video or other rich content Option to include 620x50 Companion Strip unit As an incremental addition, Static or Animated Skins offer greater impact and historically have outperformed non-skinned roadblocks

User HomePage

Opportunities: Mega Roadblock * the 3 formats at the same time Roadblock * Leaderboard + Med Rec Rotational Media Leaderboard + Med Rec or Featured Profile

728 x 90 (Leaderboard)

300 x 250 (Med Rec = Medium rectangle)

175 x 110 (Featured profile)

Music Homepage Opportunities: •Homepage Roadblock –Includes Leaderboard and Medium Rectangle

Music Homepage with Skin

Music Homepage

Branded Community

Sponsorship Programs