Wg Life Rate Card

Serving the Wilton-Gansevoort Area

2009 Advertising Rates Retail, national, classified, preprint and online advertising rates and information.

Effective March 7, 2009 Retail fax: 518.584-2645 Classified fax: 518-580-9044 20 Lake Avenue Saratoga Springs, NY 12866 518-584-4242

Wilton-Gansevoort LIFE is a publication of

Serving the Wilton-Gansevoort Area

2009 Weekly Editorial Content • Editor’s Letter 20 Lake Avenue Saratoga Springs, NY 12866 518-584-4242

• You Said It! • Kids’ Sports • Real Estate

www.wglife.com

• People Profiler • Business • Community • Calendar • Arts & Entertainment • A Bit of History • In Our School • Eat and Drink • Pets • Community Photos • Volunteers

Wilton-Gansevoort LIFE is a publication of

Serving the Wilton-Gansevoort Area

2009 Advertising Rates Retail, national, classified, preprint and online advertising rates and information.

Balla

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Wilton-Gansvoort Market G R E E N F I E L D

WILTON 50

Rug

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s Rd

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50

Louden Rd

Wilton Mall

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87

Stillwater

Wilton-Gansevoort LIFE is a publication of

City of SARATOGA SPRINGS

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S A R A T O G A

Wilton Gansevoort Life is a Saturday weekly newspaper published 52 weeks a year. 20 Lake Avenue Saratoga Springs, NY 12866 518-584-4242

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Wilton Gansevoort Life delivers to one of the fastest growing areas in Saratoga County.

RETAIL

Personnel

Per Column Inch Rate

Publisher ........................................................... Michael F. O’Sullivan Advertising Director ......................................................... Lauren Rose National Advertising Rep .............................................. Louise Kilbara Editor .........................................................................Beverly McKim

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Display Rates

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RIGHT TO EDIT OR REJECT: The subject matter, form, size, wording, illustration and typography of all advertising copy received by Wilton Gansevoort Life shall be subject to approval, revision, classification, cancellation or rejection at any time by Wilton Gansevoort Life in its sole and absolute discretion. Previous acceptance of any advertising copy by Wilton Gansevoort Life will not operate as a waiver of Wilton Gansevoort Life’s rights here under to edit, revise, classify, cancel or reject any advertising copy at any time.

CREATIVE SERVICES: Our creative professionals can work with you to develop the copy and art you need. From logo design to ad layout, we’re at your service! Ask your sales representative how you can create effective advertising. The value of these services is typically $50 to $70 per hour, but as one of our advertisers, you get these services FREE! MARKETING SERVICES: We have marketing information to help you invest your advertising dollars most effectively by providing you with information on who your best customers are and how you can reach them. The charge for this service can range from $50 to $70 per hour, but as one of our advertisers, you get this service FREE!

Open

4X

$4.52

$3.62

13X

26X

52X

$3.10

$2.62

$1.91

STRIP ADS - FRONT PAGE PREMIUM $175 (Size: 6x3)

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ROP Depth Requirements Minimum display ad size is one column wide by one inch deep. Ad depths should be in half-inch increments. Any ROP ad measuring 18.5” or more will be billed at 21” depth.

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Contract and Copy Regulations

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Mechanical Measurements

POLITICAL ADVERTISING: Political ads must carry the name of the person(s) or organizations(s) responsible for payment. All political advertising must be prepaid.

Special Services

$3.17

$50 Including Color (Size: 2x2)

BROKERED ADVERTISING: Wilton Gansevoort Life does not accept brokered advertising.

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52X

$4.36

SKYBOX

TAXES: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid by the advertiser.

PREPRINT POLICY: Due to variances in newspaper circulation draws on a dayto-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day.To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.

26X

$5.16

Per Column Inch Rate

BILLING/RATES: The advertiser agrees to indemnify the newspaper(s) for all expenses incurred in connection with the collection of amounts payable, including court costs and attorneys’ fees. If an advertiser’s contract is canceled due to the advertiser’s failure to make timely payment, the advertiser will be rebilled for the outstanding balance due at the open or earned contract rate, whichever is applicable. If an advertiser utilizes an agency, the advertiser and the agency shall be jointly and severally liable for complying with all the terms of the advertiser’s contract, including payment for advertising. The advertising rate schedule may be revised at any time upon 30 days’ written notice; the advertiser may without penalty cancel an advertising contract at any time prior to the time the new rates become effective upon prior written notice to the newspaper(s). If, at the end of an advertiser’s contract, the advertiser shall have purchased more or less volume (inches/pages) of advertising than agreed upon in the contract, the advertiser’s rate for all space used during the contract term shall be reduced or increased to the appropriate rate indicated on the rate schedule; the advertiser shall pay or receive a credit/rebate to the appropriate contract level.

GOING OUT OF BUSINESS: All going-out-of-business advertising must be prepaid.

13X

$.30 per Line (4 Line minimum)

Commission/Payment Terms

Policy - All Classifications

$6.03

CLASSIFIED

Representative

Local retail/classified rates are non-commissionable. Wilton Gansevoort Life bills monthly. Payments are due 15 days from the end of our billing cycle. Failure to make timely payment as provided for in the invoice may result in rejection of advertising copy and/or immediate cancellation of a contract. We do not accept sequential liability.

4X

$7.54

*All of the above rates are contingent upon the advertiser signing a contract.

Landon Media Group 212-826-1113 805 Third Ave. New York, NY 10022

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Open

COPY CORRECTIONS/ERRORS: In spite of our best efforts, errors occasionally occur in material we typeset for our advertisers. If it happens in your ad, we will adjust the charges for the first insertion only, based on the actual value of the space occupied by the incorrect copy. Please be sure to read your ad on the first day, and let us know if there is an error. The advertiser’s contract cannot be invalidated and Wilton Gansevoort Life will not be liable for typographical errors, incorrect insertions, or omissions in advertising published by the newspaper(s), or any resulting loss. INDEMNIFICATION: The advertiser agrees to indemnify, defend, and hold harmless the newspaper(s) from all claims, whether valid or invalid, suits, judgments, proceeding, losses, damages, costs and expenses of any nature whatsoever, including reasonable attorneys’ fees, for which the newspaper(s) or any of its affiliates may become liable by reason of the newspaper’s publication of the advertiser’s advertising. CONTRACTS: Advertising contracts may not be assigned or transferred by the advertisers. All contracts are conditional on strikes, fires, acts of God or the public enemy, war, or any cause not subject to the control of the newspaper(s) excluding the advertiser’s failure and or inability to perform. OWNERSHIP OF ADVERTISING COPY: All advertising copy which represents the creative effort of the newspaper(s) and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains our property, including all rights or copyright therein. The advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, or any such advertising copy for use in any other medium without prior written consent.

Broadsheet pages have 6 columns for retail and 10 columns for classified with 21” in depth. Columns 1 2 3 4 5 6 7 8 9 10

Width in inches Retail Classified 1.833” 1.09” 3.791” 2.26” 5.749” 3.43” 7.707” 4.59” 9.665” 5.76” 11.623” 6.93” NA 8.09” NA 9.26” NA 10.43” NA 11.60”

Width in picas Retail Classified 11p0 6p7 22p9 13p7 34p6 20p7 46p2 27p7 57p0 34p7 69p9 41p7 NA 48p7 NA 55p7 NA 62p7 NA 69p7

SUBMITTING ADS ELECTRONICALLY E-mail: You may e-mail your ads as PDF attachments (ads smaller than 1.4 MB only). Call your sales representative for the correct e-mail address. FTP Site: Ads larger than 1.4 MB should be posted as PDFs to The Saratogian’s ftp site: ftp.capitalcentral.com Ads can also be accepted from AdSend, AdTransit, and other ad delivery systems.