Ratan Tata

MANAGERIAL PROCESS SKILLS MMS-I,Sem.-II CHANAKYA BATCH 2008-09 DATE- 02/02/2009 CASE STUDY PRESENTED TO: Dr. (Mrs.) Vilasini G. Patkar

MR. RATAN TATA

:GROUP MEMBERS :  VIRAJ CHAVAN .

{09} ANANDITA SINGH .

{34}

Quotes By Mr. Ratan Tata One hundred years from now, I expect the Tata's to be

much bigger than it is now. More importantly, I hope the Group comes to be regarded as being the best in India. The best in the manner in which we operate, best in the

products we deliver, and best in our value systems and ethics. Having said that, I hope that a hundred years from now we will spread our wings far beyond India.

I am proud of my country. But we need to unite to

make a unified India, free of communalism and casteism. We need to build India into a land of equal opportunity for all. We can be a truly great nation if we set our sights high and deliver people the fruits of continued growth, prosperity and equal opportunity.

Questions What makes this man special?  Is this his born qualities?  Is it the size of the businesses he oversees?  Is it the number of areas the TATA group has been

able to diversify into?  Is it the amount of value he's creating for his shareholders? What is the story about this man that makes him a successful entrepreneur?

Born Residence Nationality Ethnicity Citizenship Education Occupation Employer Home town Net worth Religious beliefs Spouse(s) Children

December 28, 1937 (1937-12-28) (age 71)Surat, India Mumbai, India India Parsi India Architecture and Structural Engineering Chairman of Tata Group Self-Employed, Tata Group Mumbai, India US$1 Billion Zoroastrianism Never married None

EARLY LIFE

Early Life  Born on 28th December,1937 in Mumbai. His Great Grandfather- Jamshedji Tata – Founder of

Tata Group.  His parents spilt in Mid 1940s.  He & his Brother were raised by their grandmother, Lady Navajbai.

In Campion School, Good Student

– Studied Hard.  Studies in Architecture &

Structural Engineering at Cornell University. Graduated in year 1962 & Joined

Tata In December.

He worked with Blue Collar

employees. Job was physically difficult.  In 1971, became Director In

charge Of National Radio & Electronics Company Ltd. {Nelco}

Ratan Tata is known for his integrity in business and

the values that he holds dear to him.  An intensely private bachelor, he loves dogs, flying,

electronics, technology and cars. He is a man who makes India proud….. Who serves as a role model for countless Indians… And who strongly believes that corporate should

give back something to the country.

In 1971,Mr Ratan Tata was appointed as Director-in-

Charge of The National Radio & Electronics Company Limited (Nelco), a company that was in dire financial difficulty. Mr. Tata suggested that the company invest in

developing high-technology products, rather than in consumer electronics. From 1972 to 1975, Nelco eventually grew to have a

market share of 20%, and recovered its losses.

In 1977, Mr. Tata was entrusted with Empress Mills,

a textile mill controlled by the Tatas. When he took charge of the company, it was one of

the few sick units in the Tata group. Mr. Tata managed to turn it around and even

declared a dividend.

In 1981, he was named director of Tata Industries,

the Group's other holding company. Where he became responsible for transforming it

into the Group's strategy think-tank. And a promoter of new ventures in high-technology

businesses.

The mindset of adopting risks towards the escalation

of business gained a new stronghold when in 1991 the legendary J.R.D. Tata was replaced by Mr Tata. It epitomized the change of the old guard and

inception of new generation ideas and vision. Under Mr. Tata's guidance, Tata Consultancy

Services went public and Tata Motors was listed on the New York Stock Exchange.

His aggressive approach towards business was best

revealed when on January 31st, 2007 the Tata Group pulled off one of the biggest acquisitions in Indian corporate history. The Corus Group, an Anglo Dutch steel and aluminum conglomerate was taken over by the Tata Sons.

On March 26, 2008, Tata Motors, under Ratan Tata,

bought Jaguar & Land Rover from Ford Motor Company. The two iconic British brands, Jaguar and Land

Rover, were acquired for £1.15 billion ($2.3 billion).

A BRAVE DECISION AND A DREAM - NANO

Mr. Ratan Tata's dream was to manufacture a car

costing Rs 1 lakh. He realized his dream by launching the car in New

Delhi Auto Expo on January 10, 2008.  Mr. Ratan Tata delivered on his commitment to

developing a car costing only 1 lakh rupees, adding that "a promise is a promise”.

On October 7, 2008, After a controversial stay in

West Bengal, Mr Ratan Tata and his men shifted their Rs 1-lakh car Nano project to Sanand near Ahmedabad at an investment of Rs 2,000 crore (Rs 20 billion) This declared that any effort can be made by Mr

Ratan Tata to roll out the world's cheapest car from a make-shift plant to meet the deadline.

He is the man who was instrumental in the setting

up of the Tata Foundation, the progenitor of multitude of social causes that include  the rural, universal health development,  eradication of water scarcity,  Education, scholarships  Research and development.

Group for today but operating with his eyes on tomorrow, operating with a sense of integrity and values.

Awards and Recognition

58th Republic Day - 26 January 2000 - the Padma

Bhushan 26 January 2008 - Padma Vibhushan NASSCOM

Global

February 14, 2008

Leadership

Awards-2008

-

Carnegie Medal of Philanthropy – 2007 - on behalf

of the Tata family. serves in various organisations. member of the Prime Minister's Council on Trade

and Industry.

March 2006 - honoured by Cornell University – as

26th

Robert

S.

Hatfield

Fellow

in

Economic

Education serves on the programme board of the Bill &

Melindra Gates Foundation's India AIDS initiative

Ratan Tata's Foreign Affiliations Membership of the international advisory boards of

the Mitsubishi Corporation, American International Group, JP Morgan Chase Booz Allen Hamilton.

He is a member of the board of trustees of the RAND Corporation, University of Southern California Cornell University.

Board member - the Republic of South Africa's

International Investment Council an Asia-Pacific advisory committee member - for the

New York Stock Exchange. serves on the programme board of the Bill & Melinda

Gates Foundation's India AIDS initiative

February 2004 - the title of honorary economic

advisor to Hangzhou city (China)

Honorary Doctorate From London School of Economics Indian Institute of Technology Kharagpur

November 2007 - listed among the 25 most powerful

people in business named by Fortune magazine May 2008 - Time magazine's list of the World's 100

most influential people

29th August 2008 - Government of Singapore

conferred honorary citizenship on Ratan Tata. First Indian to receive this honour. After the 26 November 2008 Mumbai attacks -

Ratan Tata is requested to enter into politics.  India's most respected business leader.

CONCLUSION

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