Range Development

Range Development Principles & Technique for Merchandiser Under Guidance of: Ms. Garima Srivastava Researched & Compiled by: Alka Yadav (M/FMS/08/04) Bhavik Gandhi (M/FMS/08/10) Niharika Jain (M/FMS/08/12) Ridhima Ranga (M/FMS/08/14) Natasha Dhavan(M/FMS/08/16) FMS Dept - NIFT, Mumbai

1

Range Development

FMS Dept - NIFT, Mumbai

2

Autumn Winter 07/08 

The foundation of autumn winter 2007/08 key trends are based on  Glamour Shine Embellishment Bold bright colours

FMS Dept - NIFT, Mumbai

3

Colour Board 17.3918 TPX

16.1406 TPX

18.1616 TPX 19.3928 TPX 14.4810 TPX

16.4728 TPX TPX

14.5002 TPX

14.6520 TPX 18.3518 TPX 18.1663

19.3810 TPX TPX

14.1909 TPX

16.2614 TPX

17.1125 TPX TPX

17.1547 TPX

12.0912 TPX

FMS Dept - NIFT, Mumbai

15.1215TPX 14.1909

17.1444 TPX 19.3722 4

Colour Board 

Monochrome & Black on Black



 BLACK and textural blacks or monochrome schemes of black

with white optical prints or cut out effects and bold contrasts frequently highlight hemlines, collars and cuffs. 



 Texture is especially noticeable in the black range of clothing. 

Black texture is laid on more black texture.  Matte black is set against shiny black, against dull black, against shimmering sparkling black.  Decorative touches add whole cluster areas of crunchy surface embellishment.



FMS Dept - NIFT, Mumbai

5

Colour Board 

Colour - Bold Brights

 With all the neutral grey, navy, black and taupe earthy

colours shown on this page you might wrongly imagine there was no colour this autumn.   Grey, silver, anthracite and charcoal are all strong this winter and make for grey knitwear, military tailoring, masculine trouser looks and slinky silver satin glamour.  However jewel colours, bold brights - orange, coral, pink, red, emerald green, amethyst purple and Peridot green are the key trend colours to wear this Autumn Winter 2007/8.



Purple

PURPLE is one of the hottest of colours for Autumn

Winter 2007/8.  Purple is prominent still with every tone from the richest of deep violets and softest of dusted heliotrope, lilacs and lavenders. FMS Dept - NIFT, Mumbai

6

Purple Facts Purple is a colour full of symbolism and a long association with

royalty. The colour purple denotes affluence, supremacy, dominance and magnificent opulence. Purple is also associated with spirituality, mystery and pacification. The stone is believed to protect wearers from getting too intoxicated with alcohol. A good quality amethyst will be a rich deep purple gem, but paler tones of lilacs to rose amethysts are available to suit many tastes and price ranges. The amethyst birthstone is very hard wearing and this makes it a good jewellery buy. The amethyst is the stone of Saint Valentine and was once the stone of Royals as purple was the colour of power. It is the perfect gemstone to give as a Valentines jewellery gift on Saint Valentine's Day, celebrated on 14 February each year. Tones of purple can be used as a mourning colour instead of black or white.

 FMS Dept - NIFT, Mumbai

7

Mood Board  Purple has been key through summer 2007 and

now ranges from a wine purple that has a hint of red present to a violet purple that verges with royal blues and French navy. Notice how in this board shiny colours are set against matt textures. Texture is key to autumnal fashion vocabulary.

FMS Dept - NIFT, Mumbai

8

Mood Board

FMS Dept - NIFT, Mumbai

9

Mood board The mood board shows how designers have

used golden tans and rich terracotta colour for autumn 2007.  Leathers and suede take naturally to tan tones.  Texture is important with croc effects and slippery satin tops that shimmer and shine. Watch how this fashion trend for tan soon encourages the people to purchase orange and rust based clothing. 

FMS Dept - NIFT, Mumbai

10

FMS Dept - NIFT, Mumbai

11

Costing – Target Costing method Vera Mont’s Evening Gown  The shimmering violet evening dress, with clever draping and fancy black net lace layering, is made from 100% polyamide 



Flat Spec

FMS Dept - NIFT, Mumbai

12

Price / Cost Element

Estimate

% Factor

Per unit factor Amount

Vera Mont’s Suggested retail price

₤ 265

Standard dealer margin

30 %

(₤ 79.5)

Cost to retailer

₤ 185.5

Shipping & distribution cost

₤5

Selling price to Retailer

(₤ 5) ₤ 180.5

Distribution cost/ Mark up

15%

Shipping cost to distribution centre

(₤ 27) ₤5

Vera Mont’s selling price

(₤ 5) ₤ 147.5

Profit Margin

10%

(₤ 14.75)

Alteration and other costs

2%

(₤ 2.95)

Administrative / General costs

8%

(₤ 11.8)

Non recurring development costs

₤ 90000

Estimated Production volume

30000

Allocated non recurring development cost

₤3

BusinessUnit target Cost (Cost including shipping)

(₤ 3) ₤ 103.2

Indirect Cost ( overheads )

35%

₤ 36.12

DirectCost (material & labor)

65%

₤ 67.08

FMS Dept - NIFT, Mumbai

13

Costing – Cropped Boxy Jackets Plaids and Checks Bold tartans, lumberjack, tablecloth or windowpane checks are used for punk influenced jackets and coats for the Autumn Winter 2007/8 season. Wrap tie belts are a feature of trench styles and capes. Texture on contrast texture means that piped contrast edges are used to trim revers. Cropped boxy jackets and hip length toppers with central back seam pleats give swing and a modern edge to an outfit.

FMS Dept - NIFT, Mumbai

14

Costing - Cropped Boxy Jacket Fabric The suit spirit. Combed suitings, fluid plains, muted stripes smooth, creased or crumpled in cotton/wool. Two-tone neo-tweeds. Herringbones. Flannels.

Details Simplified, wrap, drawstring and folded shapes. The supple comfort of dropped crotches for pants. Hoods, turtlenecks, ring collars, incorporated scarf collars. Buttonless closings. Accessories Tote bags, ballet pumps with wide straps, ankle boots in soft leather and textiles to tie. Quilted bags and belts, inflated shapes. FMS Dept - NIFT, Mumbai

15

Price / Cost Element

Estimate

% Factor

Per unit factor Amount

Maximum retail price

₤ 400

Standard dealer margin

30 %

(₤ 120)

Cost to retailer

₤ 280

Shipping & distribution cost

₤7

Selling price to Retailer

(₤ 7) ₤ 273

Distribution cost/ Mark up

15%

Shipping cost to distribution centre

(₤ 41) ₤9

Selling price

(₤ 9) ₤ 223

Profit Margin

15%

(₤ 33.45)

Alteration and other costs

5%

(₤ 11.15)

Administrative / General costs

7%

(₤ 15.60)

Non recurring development costs

₤ 100000

Estimated Production volume

25000

Allocated non recurring development cost

₤4

BusinessUnit target Cost (Cost including shipping)

(₤ 4) ₤ 158.8

Indirect Cost ( overheads )

30%

₤ 47.64

DirectCost (material & labor)

70%

₤ 111.16

FMS Dept - NIFT, Mumbai

16

Costing - Evening Dress with sleeves Bot h silver and gold look very good against purple and t his dress is edged wit h a band of gold sat in fabric, a great cont rast t o bot h colour and t ext ure of t he purple fabric in t he m ain body of t he dress. The dress below is from French Connect ion and t he m ain body of t he skirt is purple velvet .

FMS Dept - NIFT, Mumbai

17

Price / Cost Element

Estimate

% Factor

Per unit factor Amount

French Connection’s Suggested retail price

₤ 200

Standard dealer margin

20%

(₤ 40)

Cost to retailer

₤ 160

Shipping & distribution cost

₤4

Selling price to Retailer

(₤ 4) ₤ 156

Distribution cost/ Mark up

12%

Shipping cost to distribution centre

(₤ 19) ₤5

French Connection’s selling price

(₤ 5) ₤ 132

Profit Margin

20%

(₤ 26.4)

Alteration and other costs

2%

(₤ 2.64)

Administrative / General costs

9%

(₤ 11.88)

Non recurring development costs

₤ 25000

Estimated Production volume

50000

Allocated non recurring development cost

₤ 0.5

BusinessUnit target Cost (Cost including shipping)

(₤ 0.5) ₤ 90.58

Indirect Cost ( overheads )

25%

₤ 22.58

DirectCost (material & labor)

75%

₤ 68

FMS Dept - NIFT, Mumbai

18

Costing -V Neck Long sleeve dress The shim m ering violet evening dress, wit h clever draping and fancy waist band and V neck, is m ade from 100% silk

FMS Dept - NIFT, Mumbai

19

Price / Cost Element

Estimate

% Factor

Per unit factor Amount

Maximum retail price

₤ 150

Standard dealer margin

24%

(₤ 36)

Cost to retailer

₤ 114

Shipping & distribution cost

₤ 2.5

Selling price to Retailer

(₤ 2.5) ₤ 111.5

Distribution cost/ Mark up

13%

Shipping cost to distribution centre

(₤ 14.5) ₤2

Selling price

(₤ 2) ₤ 95

Profit Margin

18%

(₤ 17.1)

Alteration and other costs

2%

(₤ 1.9)

Administrative / General costs

10%

(₤ 9.5)

Non recurring development costs

₤ 10000

Estimated Production volume

10000

Allocated non recurring development cost

₤1

BusinessUnit target Cost (Cost including shipping)

(₤ 1) ₤ 65.5

Indirect Cost ( overheads )

33%

₤ 21.5

DirectCost (material & labor)

67%

₤ 44

FMS Dept - NIFT, Mumbai

20

Costing – Della Coat The Della coat is m ade from finest polyest er w ool blend. This pared dow n volum e w it h a st ream lined shapely body and full skirt or A-line skirt is m uch easier t o w ear t han t he usual suggest ion of t ying up already bulky volum e coat s wit h a belt . That only really works well on super skinny w om en. Most wom en benefit from a bit of seam or dart cont ouring t hat hint s at a narrow er w aist area.

FMS Dept - NIFT, Mumbai

21

Price / Cost Element

Estimate

% Factor

Per unit factor Amount

Maximum retail price

₤ 140

Standard dealer margin

25%

(₤ 35)

Cost to retailer

₤ 105

Shipping & distribution cost

₤2

Selling price to Retailer

(₤ 2) ₤ 103

Distribution cost/ Mark up

15%

Shipping cost to distribution centre

(₤ 15.45) ₤2

Vera Mont’s selling price

(₤ 2) ₤ 85.55

Profit Margin

10%

(₤ 8.5)

Alteration and other costs

2%

(₤ 1.7)

Administrative / General costs

8%

(₤ 6.8)

Non recurring development costs

₤25000

Estimated Production volume

100000

Allocated non recurring development cost

₤ 0.25

BusinessUnit target Cost (Cost including shipping)

(₤ 0.25) ₤ 68.25

Indirect Cost ( overheads )

30%

₤ 20.25

DirectCost (material & labor)

70%

₤ 48

FMS Dept - NIFT, Mumbai

22

Market Segment Looking at the price range of Autumn Winter

07/08 collection of evening gowns and overcoats, which is from ₤ 140 to ₤ 400 which is for the elite class of European Market. More over the purple color signifies the royalty. The material used in garments are polyamide, pure silk, satin, worsted and polyester wool of the finest quality which makes the garments worthy.   FMS Dept - NIFT, Mumbai

23

Marketing Strategy The merchandise is mainly for the elite class of

the Europe who usually shop from luxury brand shops such as French connection, Christian Dior, Charles Vougen etc. Catalogue shopping would be another option for the marketing of the merchandise. Merchandise would be also available online on all the leading luxury brand websites.

FMS Dept - NIFT, Mumbai

24