Rake In The Sales!
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- Words: 1,845
- Pages: 6
Autumn is just around the corner. It’s time to . . .
RAKE
in the
SALES Turn the page to find out more about these bestsellers!
RAKE
in the
SALES
It’s back to school time! • First printing sold out! 10,000 more coming on September 10 • 120,000 copies in print of all editions “Starting with champion breakfasts like Orange French Toast or Peanut Butter Oatmeal, the book fills out the menu all the way to desserts like Gingerbread or Apple Custard. The options for snacks, sides, and entrées will suit vegan friends, all night study sessions, or even a celebratory graduation dinner. From sophisticated Sesame Noodles to a childhood treat like Ants on a Log, will slide into any student’s schedule. And short ingredient lists with easy directions leave plenty of time for studying, so graduation will be a sure thing.” — Cookbook Digest
The Healthy College Cookbook Two-color; illustrations throughout; 304 pages; 8 x 8 Paper: $14.95 US / $19.95 CAN ISBN 978-1-60342-030-3; No. 62030
8-copy counter display: $119.60 US / $159.60 CAN ISBN 978-1-60342-115-7; No. 62115
“As college hopefuls get ready for admissions season and leaving the comforts of home, they should also be thinking about how they are going to feed themselves once they’re out on their own. This book offers higher education of a different sort. It has been teaching students how to eat cheaply and well for 10 years…This revised edition updates the original recipes (which were re-tested) and provides almost 100 new recipes for today’s students, many of them contributed by current college students.”
— Mary-Liz Shaw, Milwaukee Journal Sentinel
RAKE
in the
SALES
It’s time to preserve the late summer bounty • First & second printing sold out! 30,000 sold in just 3 months! “An...excellent volume is the hotoff-the-presses The Beginner’s Guide to Preserving Food at Home by Janet Chadwick. This is a no-nonsense, confidence-building approach to canning, freezing, drying, brining, and root-cellaring almost any fruit or vegetable that you can think of.” — Idaho Press Tribune
The Beginner’s Guide to Preserving Food at Home
Press received: United Media syndicated: • Daily Jefferson County Union, Fort Atkinson, WI • Gloucester County Time, Philadelphia • Star Beacon, Ashtabula, OH • The Sunday Herald, Everett, WA • Western Living • Radio with Mike Quinn • Chip Newton of the Lake Wales News • Morning Radio show at WBCL in Fort Wayne Indiana with Lynn Ford • The Ledger, Tampa – St. Petersburg, FL
Two-color; illustrations throughout; 240 pages; 7 x 9 Paper: $14.95 US / $19.95 CAN; ISBN 978-1-60342-145-4, No. 62145
Part of our Fall Stock the Pantry Promotion The Fall Promotion Order our standard 35-copy assortment or create your own selection of 35 or more of the titles shown on this page and receive a 52% returnable/57% nonreturnable discount plus the FREE Storey Pantry tabletop display! This special offer is available to order now and is good through October 31, 2009. One time per ship-to. Minimum order is 35 units. Retail only. Promo Code: FA09PAN. Dimensions: 31”h x 26”w x 12⁄/¢”d
RAKE
It’s time to deadhead, divide, and prepare for winter
in the
SALES
• Featured in a nationally syndicated CBS Radio piece and given a rave review in the Sunday August 7th edition of the Philadelphia Inquirer (circ 3.1 million) “You’ll
linger over Cardillo’s luscious photos as much as Ondra’s practical information.Take it outside. Fear not a rumpled cover, a smudge of mud, a dog-eared edge. This means you’ve been learning and enjoying, two sure indications that you’ve arrived as a gardener.” — Virginia A. Smith, Philadelphia Inquirer
“A treasure trove of information about creating a perennial garden which is beautiful while being low maintenance. Ondra’s instructions are clear and precise, and the photos are both beautiful and instructive. It is evident that Ondra took pains to provide complete information about growing perennials.” — The Oklahoma Examiner
The Perennial Care Manual Full-color; photographs and illustrations throughout; 384 pages; 8½ x 10‡/• Paper: $24.95 US / $33.95 CAN; ISBN 978-1-60342-150-8; No. 62150 Hardcover with jacket: $34.95 US / $47.95 CAN; ISBN 978-1-60342-151-5; No. 62151
Aster
PART ONE
ASTER, MICHAELMAS DAISY
Asters are considered classics for flower color in the fall garden, but some start blooming much earlier in the season. The many species and cultivars of asters also vary in height, habit, leaf shape, and flower color, as well as in their preferred growing conditions. Frikart’s aster (Aster × frikartii) is one of the first to flower in summer, with purple-blue blooms on mounded plants that are 2 to 3 feet (60 to 90 cm) tall. It’s usually recommended for Zones 6 to 9 but may be hardy into Zone 5 with very welldrained soil and a loose winter mulch. One of the best-known later-bloomers is New England aster (A. novae-angliae), which usually flowers in shades of purple or pink from late summer well into fall. The upright clumps can be anywhere from 18 inches (45 cm) to 6 feet (1.8 m) tall, depending on the cultivar. Zones 4 to 8. New York aster (A. novi-belgii) usually starts a bit later and continues through autumn with white, pink, purple, or blue flowers on mounded plants anywhere from 1 to 4 feet (30 to 120 cm) tall. Zones 3 or 4 to 8. Low-growing hybrids (which are sometimes listed under A. dumosus or A. × dumosus) look similar but are commonly just 8 to 16 inches (20 to 40 cm) tall with purple, blue, or pink flowers from late summer into fall. Zones 4 to 8. One of the lesser-known options for late color is aromatic aster (A. oblongifolius), which grows in dense mounds usually 18 to 36 inches (45 to 90 cm) tall. It is practically smothered with hundreds of blooms in shades
PERENNIAL CARE BASICS
of purple-blue. They typically don’t start flowering until midfall but sometimes start as early as late summer. Zones 3 to 8. Calico aster (A. lateriflorus) grows in slightly more open clumps, commonly 2 to 4 feet (60 to 120 cm) tall, with an abundance of tiny white flowers through autumn. While the blooms of most asters are distinctly yellow in the center, those of calico aster quickly turn reddish pink in the middle. Also, instead of being solid green, the leaves of calico aster may be purple-tinted green to near black. Zones 4 to 8. Smooth aster (A. laevis) grows in narrowly upright to vase-shaped clumps typically 3 to 5 feet (90 to 150 cm) tall with purple-blue flowers through fall. Zones 4 to 8. One of the latest-to-bloom species is Tatarian aster (A. tataricus); its purple flowers open atop stiff, 5- to 8-foot-tall (1.5 to 2.4 m) stems in mid- to late fall. Zones 3 to 8. All of these asters, and most other species and hybrids, are definitely sun-lovers, but there are a few species that naturally grow in woodland conditions. Two of these include white wood aster (A. divaricatus), with white flowers from late summer to early fall on clumps that are 12 to 18 inches (30 to 45 cm) tall, and heart-leaf aster (A. cordifolius), with white to pale lavender blooms atop stems anywhere from 1 to 3 feet (30 to 90 cm) tall. Zones 4 to 8 for both.
Ready for in-depth information on the various techniques you can use to get your perennial garden off to a super start and keep it growing strong? To find out how you can minimize the garden chores you don’t like to do so you have more time for the fun stuff, turn to Creating an Easy-Care Perennial Garden, starting on page 4. This chapter also covers the down-and-dirty details on preparing a new site for planting, selecting the best perennials for your yard, and sprucing up older gardens that could use some help. When it’s time to really get growing, see Caring for Your Perennials, starting on page 22. You’ll learn about planting and transplanting, watering, fertilizing and soilbuilding, mulching, and caring for perennials through the winter months. When the urge to create a new bed or border hits, come here to find out how to propagate your perennials with a variety of simple techniques, so you can fill that space with great plants without spending a fortune. Keeping Up Appearances, starting on page 68, covers the grooming and maintenance techniques that keep your perennials looking their best: staking, pinching, dividing, and more. It also includes ideas for dealing with the debris that inevitably piles up from all that snipping and trimming throughout the year. While good planning and routine care go a long way toward keeping your perennials in peak form, you’ll probably have to deal with occasional damage or disorders. In Troubleshooting Perennial Garden Problems, starting on page 94, you’ll learn how to figure out just what’s happening, and you’ll find environmentally friendly ways to deal with it so you can get back to the business of enjoying your glorious garden!
Aster tataricus with Viburnum setigerum 158
OPPOSITE Many plants, like Sedum rupestre ‘Angelina’, can be easily
propagated simply by digging a small plug from an established clump.
pl an t-by-pl a nt p er ennial guid e
02_Perennial_PxP_A-F_g3.indd 158
4/24/09 10:45:52 AM
01_Perennial_Care_g3X.indd 2
4/24/09 10:35:00 AM
01_Perennial_Care_g3X.indd 3
4/24/09 10:35:02 AM
RAKE
in the
SALES
Ghoulish Goodies Full-color; photographs and illustrations throughout; 160 pages; 7 x 8 Paper: $14.95 US / $19.95 CAN; ISBN 978-1-60342-146-1; No. 62146 8-copy counter display: $119.60 / $159.60 CAN ISBN: 978-1-60342-163-8; No. 62163
It’s almost time for everyone’s favorite holiday! • 80,000 copies almost gone! Hurry! • 2,200 POP displays sold! • Sell with other cupcake titles and merchandise • Sharon Bowers will appear live on CBS’s “The Early Show” on October 30; a feature and interview will run in the Chicago Tribune’s Food section on the week of October 5; WHYY’s “The Chef’s Table”, a National Public Radio program, will air an interview with her September; Time Out NY Kids will feature an interview, article and recipes in their October issue; ReadersDigest.com will feature a 7-recipe slide show starting in September; Epicurious.com will feature an interview and recipes in September; Sharon is taping a piece for Better TV’s “Parents TV” (syndicated to over 75 national markets) on September 11 for air later in the month; At Home Tenessee will feature a review and recipe in their October issue, and StyleAtHome.com is reviewing and featuring three recipes from the book.
RAKE
in the
SALES
Cookie time is around the corner! • 1st printing of 25,000 sold out. 2nd printing of 10,000 just ordered! • 500 displays sold out! 500 more just ordered! • Great hardcover package at $14.95 • Better Homes & Gardens special publication (Circ. 425,000) November issue. Hitting stands end of October. Romantic Homes, December issue, with three inside images and front cover. Upcoming review in Sacramento Book Review. Strong lead with Better TV.
Cookie Craft Christmas Full-color; photographs throughout;160 pages; 5⁄/™ x 6⁄/™ Hardcover with jacket: $14.95 US / $19.95 CAN ISBN: 978-1-60342-440-0; No. 62440 8-copy counter display: $119.60 US / $159.60 CAN ISBN: 978-1-60342-501-8; No. 62501
RAKE
in the
SALES Turn the page to find out more about these bestsellers!
RAKE
in the
SALES
It’s back to school time! • First printing sold out! 10,000 more coming on September 10 • 120,000 copies in print of all editions “Starting with champion breakfasts like Orange French Toast or Peanut Butter Oatmeal, the book fills out the menu all the way to desserts like Gingerbread or Apple Custard. The options for snacks, sides, and entrées will suit vegan friends, all night study sessions, or even a celebratory graduation dinner. From sophisticated Sesame Noodles to a childhood treat like Ants on a Log, will slide into any student’s schedule. And short ingredient lists with easy directions leave plenty of time for studying, so graduation will be a sure thing.” — Cookbook Digest
The Healthy College Cookbook Two-color; illustrations throughout; 304 pages; 8 x 8 Paper: $14.95 US / $19.95 CAN ISBN 978-1-60342-030-3; No. 62030
8-copy counter display: $119.60 US / $159.60 CAN ISBN 978-1-60342-115-7; No. 62115
“As college hopefuls get ready for admissions season and leaving the comforts of home, they should also be thinking about how they are going to feed themselves once they’re out on their own. This book offers higher education of a different sort. It has been teaching students how to eat cheaply and well for 10 years…This revised edition updates the original recipes (which were re-tested) and provides almost 100 new recipes for today’s students, many of them contributed by current college students.”
— Mary-Liz Shaw, Milwaukee Journal Sentinel
RAKE
in the
SALES
It’s time to preserve the late summer bounty • First & second printing sold out! 30,000 sold in just 3 months! “An...excellent volume is the hotoff-the-presses The Beginner’s Guide to Preserving Food at Home by Janet Chadwick. This is a no-nonsense, confidence-building approach to canning, freezing, drying, brining, and root-cellaring almost any fruit or vegetable that you can think of.” — Idaho Press Tribune
The Beginner’s Guide to Preserving Food at Home
Press received: United Media syndicated: • Daily Jefferson County Union, Fort Atkinson, WI • Gloucester County Time, Philadelphia • Star Beacon, Ashtabula, OH • The Sunday Herald, Everett, WA • Western Living • Radio with Mike Quinn • Chip Newton of the Lake Wales News • Morning Radio show at WBCL in Fort Wayne Indiana with Lynn Ford • The Ledger, Tampa – St. Petersburg, FL
Two-color; illustrations throughout; 240 pages; 7 x 9 Paper: $14.95 US / $19.95 CAN; ISBN 978-1-60342-145-4, No. 62145
Part of our Fall Stock the Pantry Promotion The Fall Promotion Order our standard 35-copy assortment or create your own selection of 35 or more of the titles shown on this page and receive a 52% returnable/57% nonreturnable discount plus the FREE Storey Pantry tabletop display! This special offer is available to order now and is good through October 31, 2009. One time per ship-to. Minimum order is 35 units. Retail only. Promo Code: FA09PAN. Dimensions: 31”h x 26”w x 12⁄/¢”d
RAKE
It’s time to deadhead, divide, and prepare for winter
in the
SALES
• Featured in a nationally syndicated CBS Radio piece and given a rave review in the Sunday August 7th edition of the Philadelphia Inquirer (circ 3.1 million) “You’ll
linger over Cardillo’s luscious photos as much as Ondra’s practical information.Take it outside. Fear not a rumpled cover, a smudge of mud, a dog-eared edge. This means you’ve been learning and enjoying, two sure indications that you’ve arrived as a gardener.” — Virginia A. Smith, Philadelphia Inquirer
“A treasure trove of information about creating a perennial garden which is beautiful while being low maintenance. Ondra’s instructions are clear and precise, and the photos are both beautiful and instructive. It is evident that Ondra took pains to provide complete information about growing perennials.” — The Oklahoma Examiner
The Perennial Care Manual Full-color; photographs and illustrations throughout; 384 pages; 8½ x 10‡/• Paper: $24.95 US / $33.95 CAN; ISBN 978-1-60342-150-8; No. 62150 Hardcover with jacket: $34.95 US / $47.95 CAN; ISBN 978-1-60342-151-5; No. 62151
Aster
PART ONE
ASTER, MICHAELMAS DAISY
Asters are considered classics for flower color in the fall garden, but some start blooming much earlier in the season. The many species and cultivars of asters also vary in height, habit, leaf shape, and flower color, as well as in their preferred growing conditions. Frikart’s aster (Aster × frikartii) is one of the first to flower in summer, with purple-blue blooms on mounded plants that are 2 to 3 feet (60 to 90 cm) tall. It’s usually recommended for Zones 6 to 9 but may be hardy into Zone 5 with very welldrained soil and a loose winter mulch. One of the best-known later-bloomers is New England aster (A. novae-angliae), which usually flowers in shades of purple or pink from late summer well into fall. The upright clumps can be anywhere from 18 inches (45 cm) to 6 feet (1.8 m) tall, depending on the cultivar. Zones 4 to 8. New York aster (A. novi-belgii) usually starts a bit later and continues through autumn with white, pink, purple, or blue flowers on mounded plants anywhere from 1 to 4 feet (30 to 120 cm) tall. Zones 3 or 4 to 8. Low-growing hybrids (which are sometimes listed under A. dumosus or A. × dumosus) look similar but are commonly just 8 to 16 inches (20 to 40 cm) tall with purple, blue, or pink flowers from late summer into fall. Zones 4 to 8. One of the lesser-known options for late color is aromatic aster (A. oblongifolius), which grows in dense mounds usually 18 to 36 inches (45 to 90 cm) tall. It is practically smothered with hundreds of blooms in shades
PERENNIAL CARE BASICS
of purple-blue. They typically don’t start flowering until midfall but sometimes start as early as late summer. Zones 3 to 8. Calico aster (A. lateriflorus) grows in slightly more open clumps, commonly 2 to 4 feet (60 to 120 cm) tall, with an abundance of tiny white flowers through autumn. While the blooms of most asters are distinctly yellow in the center, those of calico aster quickly turn reddish pink in the middle. Also, instead of being solid green, the leaves of calico aster may be purple-tinted green to near black. Zones 4 to 8. Smooth aster (A. laevis) grows in narrowly upright to vase-shaped clumps typically 3 to 5 feet (90 to 150 cm) tall with purple-blue flowers through fall. Zones 4 to 8. One of the latest-to-bloom species is Tatarian aster (A. tataricus); its purple flowers open atop stiff, 5- to 8-foot-tall (1.5 to 2.4 m) stems in mid- to late fall. Zones 3 to 8. All of these asters, and most other species and hybrids, are definitely sun-lovers, but there are a few species that naturally grow in woodland conditions. Two of these include white wood aster (A. divaricatus), with white flowers from late summer to early fall on clumps that are 12 to 18 inches (30 to 45 cm) tall, and heart-leaf aster (A. cordifolius), with white to pale lavender blooms atop stems anywhere from 1 to 3 feet (30 to 90 cm) tall. Zones 4 to 8 for both.
Ready for in-depth information on the various techniques you can use to get your perennial garden off to a super start and keep it growing strong? To find out how you can minimize the garden chores you don’t like to do so you have more time for the fun stuff, turn to Creating an Easy-Care Perennial Garden, starting on page 4. This chapter also covers the down-and-dirty details on preparing a new site for planting, selecting the best perennials for your yard, and sprucing up older gardens that could use some help. When it’s time to really get growing, see Caring for Your Perennials, starting on page 22. You’ll learn about planting and transplanting, watering, fertilizing and soilbuilding, mulching, and caring for perennials through the winter months. When the urge to create a new bed or border hits, come here to find out how to propagate your perennials with a variety of simple techniques, so you can fill that space with great plants without spending a fortune. Keeping Up Appearances, starting on page 68, covers the grooming and maintenance techniques that keep your perennials looking their best: staking, pinching, dividing, and more. It also includes ideas for dealing with the debris that inevitably piles up from all that snipping and trimming throughout the year. While good planning and routine care go a long way toward keeping your perennials in peak form, you’ll probably have to deal with occasional damage or disorders. In Troubleshooting Perennial Garden Problems, starting on page 94, you’ll learn how to figure out just what’s happening, and you’ll find environmentally friendly ways to deal with it so you can get back to the business of enjoying your glorious garden!
Aster tataricus with Viburnum setigerum 158
OPPOSITE Many plants, like Sedum rupestre ‘Angelina’, can be easily
propagated simply by digging a small plug from an established clump.
pl an t-by-pl a nt p er ennial guid e
02_Perennial_PxP_A-F_g3.indd 158
4/24/09 10:45:52 AM
01_Perennial_Care_g3X.indd 2
4/24/09 10:35:00 AM
01_Perennial_Care_g3X.indd 3
4/24/09 10:35:02 AM
RAKE
in the
SALES
Ghoulish Goodies Full-color; photographs and illustrations throughout; 160 pages; 7 x 8 Paper: $14.95 US / $19.95 CAN; ISBN 978-1-60342-146-1; No. 62146 8-copy counter display: $119.60 / $159.60 CAN ISBN: 978-1-60342-163-8; No. 62163
It’s almost time for everyone’s favorite holiday! • 80,000 copies almost gone! Hurry! • 2,200 POP displays sold! • Sell with other cupcake titles and merchandise • Sharon Bowers will appear live on CBS’s “The Early Show” on October 30; a feature and interview will run in the Chicago Tribune’s Food section on the week of October 5; WHYY’s “The Chef’s Table”, a National Public Radio program, will air an interview with her September; Time Out NY Kids will feature an interview, article and recipes in their October issue; ReadersDigest.com will feature a 7-recipe slide show starting in September; Epicurious.com will feature an interview and recipes in September; Sharon is taping a piece for Better TV’s “Parents TV” (syndicated to over 75 national markets) on September 11 for air later in the month; At Home Tenessee will feature a review and recipe in their October issue, and StyleAtHome.com is reviewing and featuring three recipes from the book.
RAKE
in the
SALES
Cookie time is around the corner! • 1st printing of 25,000 sold out. 2nd printing of 10,000 just ordered! • 500 displays sold out! 500 more just ordered! • Great hardcover package at $14.95 • Better Homes & Gardens special publication (Circ. 425,000) November issue. Hitting stands end of October. Romantic Homes, December issue, with three inside images and front cover. Upcoming review in Sacramento Book Review. Strong lead with Better TV.
Cookie Craft Christmas Full-color; photographs throughout;160 pages; 5⁄/™ x 6⁄/™ Hardcover with jacket: $14.95 US / $19.95 CAN ISBN: 978-1-60342-440-0; No. 62440 8-copy counter display: $119.60 US / $159.60 CAN ISBN: 978-1-60342-501-8; No. 62501
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