Rake Sh
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A SYNOPSYS ON “INDIA BULLS” AN ANALYTICAL STUDY OF SEGMENTATION TARGETING AND POSITIONING STRATAGY OF ICICI PRUDENTIAL
SUBMITTED TO RASHTRASANT TUKODOJI MAHARAJ UNIVERSITY, NAGPUR IN PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTATION – III
SUBMITTED BY MR. RAKESH PAWAR
GUIDED BY Dr. ANAND MULEY
LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH (LTIMSR), NAGPUR Session 2009-10
INDEX Sr. No.
TITLE
1.
Company Profile
2.
Aims & Objectives
3.
Scope
4.
Limitations
5.
Research Methodology
6.
Data Analysis
7.
Conclusion & Suggestion
8.
Bibliography
9.
Annexure
CHAPTER-1 COMPANY PROFILE Indiabulls Retail Services Limited operates in the retail industry in India. The company offers apparels, accessories, fragrances, cosmetics, footwear, home furnishing, and decor products, as well as provides groceries and other daily need products. It also wholesales its products for hotels, restaurants, caterers, food and non-food traders, institutional buyers, and professionals. The company operates 9 Lifestyle stores under Indiabulls Megastore and 36 super mart stores under Indiabulls Mart. Indiabulls Retail Services Limited, formerly known as Piramyd Retail Limited, was founded in 2007 and is based in Mumbai, India. Founded in 2007 ...
CHAPTER - 2
AIMS & OBJECTIVES 1.
The main aim of this project is to find, what are the steps INDIABULLS LTD. is adopting to be the market leader and to differentiate itself from its competitors.
2. To obtain a huge response from given market area. 3.
To understand and study marketing strategy INDIABULLS LTD.
4. Understand the customer need and provide better service. 5. To study and identify the strength and weakness of organization. 6.
To study the overview of market share, demand, and marketing environment.
7.
To make an analyses of the effect of the marketing strategy adopted by INDIABULLS LTD.
CHAPTER 3 SCOPE OF STUDY 1. The scope of the study is limited to particular organisation. 2. All marketing strategy adopted by INDIABULLS LTD. is particular region. 3. Data has been collected only for last 4 months.
CHAPTER 4 LIMITATIONS 1. Study of my project is limited to particular duration of 45 days. 2. Study is limited to a particular place.(INDIABULLS LTD. NAGPUR)
CHAPTER 5 RESEARCH & METHODOLOGY DEFINATION1. RESEARCH- Research is careful & systematic study in same field of knowledge, undertaken to establish fact or principles. 2. METHODOLOGY- Methodology can properly refer to the theoretical analysis of the methods appropriate to a field of study or to the body of methods.
RESEARCH METHODOLOGY CONTAINS TWO TYPES DATA1.
PRIMARY DATA-
Original data compiled & studies for a specific purpose. For example a structured survey might be conducted for the purpose of discovering current attitudes on a particular topic, raw survey responses would be called primary data.
2 .SECONDARY DATAIn research, secondary data is data collected and possibly processed by people other than the researcher in question. Common sources of secondary data for social sciences include censuses large surveys and organizational records in historical research. Secondary sources are summaries, collections and interpretations of primary sources. My project study is based on analytical study. My project will be based on primary data collected by survey method with structured questionnaire.
CHAPTER - 6 DATA ANALYSIS This will be done in due course
CHAPTER -7 CONCLUSION & SUGGESTION
This will be done after data collection
CHAPTER -8 BIBLIOGRAPHY
1. Marketing management “PHILIP KOTLER” 2. Research methodology – C.R.KOTHARI
3. Marketing management – RANJAN SAXENA 4. Website – www.indiabulls.com/retail
CHAPTER-9
ANNEXURE
The complete format of questionnaire will be mentioned in the project report on which the survey report is based.
SUBMITTED TO RASHTRASANT TUKODOJI MAHARAJ UNIVERSITY, NAGPUR IN PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTATION – III
SUBMITTED BY MR. RAKESH PAWAR
GUIDED BY Dr. ANAND MULEY
LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH (LTIMSR), NAGPUR Session 2009-10
INDEX Sr. No.
TITLE
1.
Company Profile
2.
Aims & Objectives
3.
Scope
4.
Limitations
5.
Research Methodology
6.
Data Analysis
7.
Conclusion & Suggestion
8.
Bibliography
9.
Annexure
CHAPTER-1 COMPANY PROFILE Indiabulls Retail Services Limited operates in the retail industry in India. The company offers apparels, accessories, fragrances, cosmetics, footwear, home furnishing, and decor products, as well as provides groceries and other daily need products. It also wholesales its products for hotels, restaurants, caterers, food and non-food traders, institutional buyers, and professionals. The company operates 9 Lifestyle stores under Indiabulls Megastore and 36 super mart stores under Indiabulls Mart. Indiabulls Retail Services Limited, formerly known as Piramyd Retail Limited, was founded in 2007 and is based in Mumbai, India. Founded in 2007 ...
CHAPTER - 2
AIMS & OBJECTIVES 1.
The main aim of this project is to find, what are the steps INDIABULLS LTD. is adopting to be the market leader and to differentiate itself from its competitors.
2. To obtain a huge response from given market area. 3.
To understand and study marketing strategy INDIABULLS LTD.
4. Understand the customer need and provide better service. 5. To study and identify the strength and weakness of organization. 6.
To study the overview of market share, demand, and marketing environment.
7.
To make an analyses of the effect of the marketing strategy adopted by INDIABULLS LTD.
CHAPTER 3 SCOPE OF STUDY 1. The scope of the study is limited to particular organisation. 2. All marketing strategy adopted by INDIABULLS LTD. is particular region. 3. Data has been collected only for last 4 months.
CHAPTER 4 LIMITATIONS 1. Study of my project is limited to particular duration of 45 days. 2. Study is limited to a particular place.(INDIABULLS LTD. NAGPUR)
CHAPTER 5 RESEARCH & METHODOLOGY DEFINATION1. RESEARCH- Research is careful & systematic study in same field of knowledge, undertaken to establish fact or principles. 2. METHODOLOGY- Methodology can properly refer to the theoretical analysis of the methods appropriate to a field of study or to the body of methods.
RESEARCH METHODOLOGY CONTAINS TWO TYPES DATA1.
PRIMARY DATA-
Original data compiled & studies for a specific purpose. For example a structured survey might be conducted for the purpose of discovering current attitudes on a particular topic, raw survey responses would be called primary data.
2 .SECONDARY DATAIn research, secondary data is data collected and possibly processed by people other than the researcher in question. Common sources of secondary data for social sciences include censuses large surveys and organizational records in historical research. Secondary sources are summaries, collections and interpretations of primary sources. My project study is based on analytical study. My project will be based on primary data collected by survey method with structured questionnaire.
CHAPTER - 6 DATA ANALYSIS This will be done in due course
CHAPTER -7 CONCLUSION & SUGGESTION
This will be done after data collection
CHAPTER -8 BIBLIOGRAPHY
1. Marketing management “PHILIP KOTLER” 2. Research methodology – C.R.KOTHARI
3. Marketing management – RANJAN SAXENA 4. Website – www.indiabulls.com/retail
CHAPTER-9
ANNEXURE
The complete format of questionnaire will be mentioned in the project report on which the survey report is based.
