R5 306 Mba Services Marketing Set1

NR-R5

Code No: R5-306-MBA

M.B.A. III Semester Supplimentary Examinations, Apr/May 2008 SERVICES MARKETING ---Time: 3 hours Max Marks: 60 Answer any FIVE Questions All Questions carry equal marks ????? 1. What are the different types of primary, secondary and tertiary service industries? 2. What are the possible solutions to problem caused by perishability? 3. What is the importance of targeting of services? What are the steps for achieving targeting? 4. Explain new product development for hospitality service. 5. What are the pricing strategies when the customer defines value as low price? 6. Explain the importance of communication and promotion in marketing strategy of service. 7. Critically assess the usefulness of SERVQUAL for measuring quality in service industry. 8. What is the role of perceptual mapping in service planning? ?????

1 of 1