Nr 303 Mba Research Methodology

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NR Code No: NR-303/MBA M.B.A. III-Semester Examinations, December-2007. RESEARCH METHODOLOGY Time: 3 hours

Max. Marks: 60 Answer any FIVE questions All questions carry equal marks ---

1.

How do models aid research?

2.

State the requirements of multiple choice questionnaire.

3.

Write short notes on: (a) Multidimensional Scaling (b) Arbitrary Scales

4.

What are the contents of a research design?

5.

Outline an example of application of factor analysis for the purpose of understanding the concept.

6.

Compare and contrast: cluster analysis vs factor analysis.

7.

Discuss interview as technique of data collection.

8.

A group of 150 college students were asked to indicate their most liked film star from among six different well-known film actors viz.’ A,BC,D,E and F in order to ascertain their relative popularity. The observed frequency data were as follows: Actors A B C D E F Total Frequencies 24 20 32 25 28 21 150 Test at 5 percent whether all actors are equally popular. ---

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