NR Code No: NR-303/MBA M.B.A. III-Semester Examinations, December-2007. RESEARCH METHODOLOGY Time: 3 hours
Max. Marks: 60 Answer any FIVE questions All questions carry equal marks ---
1.
How do models aid research?
2.
State the requirements of multiple choice questionnaire.
3.
Write short notes on: (a) Multidimensional Scaling (b) Arbitrary Scales
4.
What are the contents of a research design?
5.
Outline an example of application of factor analysis for the purpose of understanding the concept.
6.
Compare and contrast: cluster analysis vs factor analysis.
7.
Discuss interview as technique of data collection.
8.
A group of 150 college students were asked to indicate their most liked film star from among six different well-known film actors viz.’ A,BC,D,E and F in order to ascertain their relative popularity. The observed frequency data were as follows: Actors A B C D E F Total Frequencies 24 20 32 25 28 21 150 Test at 5 percent whether all actors are equally popular. ---