Quicktime Fact Sheet

QuickTıme At the core of Apple’s multimedia strategy, QuickTıme is the multiplatform industry-standard architecture used by multimedia software tool vendors, content creators, and production professionals to store, edit, and play synchronized video, sound, graphics, text, and music for delivery through a wide range of media such as CD-ROM and the Internet. QuickTıme is an open, published, extensible architecture that allows developers and creative professionals to create stunning titles for delivery on multiple platforms. ®

Used by more and more Internet, content, and development tools providers, QuickTıme has become the pervasive container and delivery technology for multimedia content on CD-ROM and on the Internet. It is ideal for creating rich multimedia content that integrates video, audio, music, animation, 3D, and more.

QuickTıme Introduced in 1991, QuickTıme is now available for Macintosh®, Windows 3.1, Windows 95, Windows NT, and other platforms, which makes “author once, playback anywhere” a reality.

QuickTıme supports any compression/decompression standard including M-JPEG, Cinepak, Indeo, and others, minimizing the size and maximizing the playback quality of your multimedia content. For digital video professionals, QuickTıme supports multiprocessing systems, enables professional-quality video editing, and supports M-JPEG transcoding and SMPTE time code. The powerful QuickTıme Music Architecture provides music professionals and multimedia developers the opportunity to include custom sound synthesizers and instruments in music tracks, giving their content a distinctive aural presence. Used by more and more Internet, content, and tool developers, QuickTıme has become the most pervasive technology for creating, integrating, and delivering multimedia content on CD-ROM and the Internet.

Key Facts About QuickTıme • Pervasive playback standard for CD-ROM and Internet content. With more than 1,500 leading title developers already licensing QuickTıme, and over 100 new QuickTıme enhanced titles introduced each month, QuickTıme continues as the industry standard format for CD-ROM and Internet content delivery. • Support for multiple data types. QuickTıme enables developers to provide customers such unique features as multiple-language text tracks. Data types supported include video, sound, graphics, animation, text, music/MIDI, MPEG, and sprite 3D. • Multiplatform playback. QuickTime allows its users to develop once and deliver on many platforms. The developer can avoid time-consuming platform conversion tasks and reach millions of Macintosh and Windows users. Shared Mac™ OS and Windows data files allow production of hybrid disks. • Built-in synchronization. QuickTıme makes it easy to synchronize sound, video, music, and other data tracks to a common time base. Ordering Information QuickTıme for Macintosh is included with every new Macintosh, Macintosh Performa®, Power Macintosh®, and PowerBook® computer and is included with Apple Macintosh system software version 7.5. QuickTıme for Macintosh and QuickTıme for Windows are available at no charge on the Internet at http://quicktime.apple.com/ The QuickTıme software developer kit for Macintosh and Windows is available from the Apple Developer Catalog at 1-800-282-2732 (in the U.S.) or (716) 871-6555 (outside the U.S.), via e-mail: [email protected], or via the web at: http://www.devcatalog.apple.com/ For information on licensing QuickTıme for use in your products, contact Apple Software Licensing at (512) 919-2645, or via e-mail: [email protected] For more information and to see exciting samples and applications of this technology, visit the QuickTıme home page at the Internet World Wide Web site: http://quicktime.apple.com/

Apple Computer, Inc. 1 Infinite Loop Cupertino, CA 95014 (408) 996-1010 http://www.apple.com/ ©1996 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, Macintosh, Performa, PowerBook, Power Macintosh, and QuickTime are trademarks of Apple Computer, Inc., registered in the U.S.A. and other countries. Mac is a trademark of Apple Computer, Inc. All other products mentioned herein are the property of their respective owners. Printed in the U.S.A. May 1996 L01864A