Questionnaire Of Perceptual Map
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Questionnaire We are the students of MBA at University of Management and Technology, conducting this survey about the consumer perception regarding different brands of tea. Your cooperation will be greatly appreciated in this regard.
What do you perceive about the TASTE of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the PRICE of the following brands? Supreme Lipton Tapal Tetley
VERY LOW
LOW
NEUTRAL
HIGH
VERY HIGH
1 1 1 1
2 2 2 2
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the COLOR of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the QUALITY of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the SMELL of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the PACKAGING of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the AVAILABILTY of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the PLACEMENT AT STORE (shelf place) of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
Gender: 1) Male
2) Female
What is your age? 1) 10 – 20 years 3) 31 – 40 years What is your profession? 1) Student 3) Employee What is your income per month?
2) 21 – 30 years 4) More than 40 years 2) Businessman 4) Others _________ (Specify)
1) 10000 – 30000 2) 30001 – 60000 3) 60001 – 90000 4) more than 90000 ……………………………………………………………………………………………..
What do you perceive about the TASTE of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the PRICE of the following brands? Supreme Lipton Tapal Tetley
VERY LOW
LOW
NEUTRAL
HIGH
VERY HIGH
1 1 1 1
2 2 2 2
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the COLOR of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the QUALITY of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the SMELL of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the PACKAGING of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the AVAILABILTY of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
What do you perceive about the PLACEMENT AT STORE (shelf place) of the following brands? VERY BAD
Supreme Lipton Tapal Tetley
1 1 1 1
BAD 2 2 2 2
NEUTRAL
GOOD
VERY GOOD
3 3 3 3
4 4 4 4
5 5 5 5
Gender: 1) Male
2) Female
What is your age? 1) 10 – 20 years 3) 31 – 40 years What is your profession? 1) Student 3) Employee What is your income per month?
2) 21 – 30 years 4) More than 40 years 2) Businessman 4) Others _________ (Specify)
1) 10000 – 30000 2) 30001 – 60000 3) 60001 – 90000 4) more than 90000 ……………………………………………………………………………………………..
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