Questionnaire for University dissertation
kindly send to:
[email protected] 1) age
2) gender
M
F
3) with who do you live?
4) at what time do you usually finish working 5) net monthly income until 1000 € (800 GBP) 1000 - 2000 € (800 - 1600 GBP) more than 2000 € (1600 GBP) 6) how many hours do you usually use this media during the day? never 30 min 1 h. 1-2 h. radio tv internet blog forum community (facebook…) traditional websites chat (Msn, libero…) email
3-4 h.
alone wife/girlfriend wife/girlfriend + child alone with my child else…………………….
5+
7) what do you usually do at the end of your work day? (multiple choice) pre-dinner happy hour cocktail/pub restaurant disco relax at home at home with friends / at friend's home cinema else…………………………………………………
8) what do you usually eat for dinner? fresh foods cooked by me ready-to-eat fresh food frozen foods pre-packaged foods
10) how many times do you usually go outside during the week ? never once twice 3-4 times 5-7 times
10 bis) if you answered 'never' at question 10… never, because I don't want never, beucase I have no money never, because I have no time never, because I am tired else………………………………………………
11) in which days do you usually go outside ? (multiple choice) Monday Tuesday-Thursday Friday Saturday Sunday any day
12) how many money do you usually spend when you go o untill 7 euros 8-15 euros 11-15 euros 16-30 euros 30+ euros
13) why do you usually go outside ? just fun relax from work boredom, leaving home looking for girls/guys pass some time WITHOUT wife/girlfriend pass some time WITH wife/girlfriend pass some time with friends else…………………………………………
14) what is your consideration about advertising? negative (tries to sell me useless things) useless (I don't look adv, I don't care) simply entertainment beautiful and useful for my choices fundamental for my purchase choices else…………………………………………………
15) what is your consideration about 'brand' for your FOOD purchases?
9) how many time do you usually pass cooking weekly ? zero from 0 to 2 hours from 2 to 5 hours more than 5 hours
negative (it's just a cost, I avoid them) useless (don't influence my choices) useful in my product choice quality assurance like a friends I trust in is my being else………………………………………………………
16) how does the brand influence you on the choice of these products ? drinks (coke, pepsi…) mineral water fruit juices coffee yogurt jams brioche / biscuits snacks (kit&kat, mars…) chips ice cream pasta canned food (tuna…) premanifactured food frozens milk cheeses spirits (rum, vodka…)
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
17) where do you usually buy these products ? supermarket hypermarket discount (carrefour…) (lidl…)
convenience shops
5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
19) which of these factors you are usually influenced by during your purchases ? (multiple choice) price/ opinions opinions sons /offers advertising friends on the web packaging brand drinks (coke, pepsi…) mineral water fruit juices coffee yogurt jams brioche/biscuits snacks (kit&kat, mars…) chips ice cream pasta canned food (tuna…) premanifactured food frozens milk cheeses spirits (rum, vodka…)
20) How many time do you need for the choice of the product/brand when you are inside the shop/sup FEW bibite (coca, pepsi…) acqua succhi di frutta caffè yogurt conserve (marmellate) brioche snack (kit&kat, mars…) patatine gelati pasta
MEDIUM
LOT
cibo in scatola (tonno…) preconfezionati (ravioli rana) surgelati latte latticini alcolici (rum, vodka…)
Questionnaire for University dissertation
kindly send to:
[email protected]
at question 10…
……………………
ually spend when you go outside?
bout advertising? eless things)
………………………
convenience
18) how many packs do you usually buy every month ? 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2
3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4 3-4
5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6 5-6
7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9 7-9
? (multiple choice) unique product specifications (independent from brand)
ou are inside the shop/supermarket ?
10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+ 10+