Questionaire-group 3.docx

Questionaire 1. A tangible good or an intangible service that is seem to meet a specific customer need or demand. a) Promotion b) Place c) Product d) Price 2. The action or business of promoting and selling products or services, including market research and advertising. a) Branding b) Marketing c) Advertising d) Product Cycle 3. Looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. a) Place b) Price c) Product d) Promotion 4. How a company creates an identity for itself or its products using names, design and images. The companies aim to have a brand that is recognizable and attractive. a) Unique b) Branding c) Position d) Market Value 5. Is when a company makes its products or brand clearly different from other products or brands. this involves the unique value of a product to consumers a) Unique b) Pricing c) Location d) Differentiation

6. Is the particular part of a market where a company decides to sell its products. a) Positioning b) Product c) Pricing d) Market 7. answers the question “what is the overall outlook of the current construction industry including size, growth, and market share?” a) Environment b) Company c) Customer d) Competitors 8. answers the question “Do we have the proper personnel and practices in place to meet our customers future needs?” a) Environment b) Company c) Customer d) Competitors 9. This factor represents the untapped opportunity that exists within the industry. We take a serious look at political, economic, socioeconomic, and technological market factors a) Environment b) Company c) Customer d) Competitors

10. Stage in the product life cycle where a company tries to build awareness about the product or service in a market where there is less or no competition.

a) b) c) d)

11.

Introduction Stage Growth Stage Decline Stage Maturity Stage