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Q 1.
I mostly depend on just one medium to get knowledge about any brand. Respondents
Percentage of Respondents %
Sl.no
Opinion
1
Yes
7
23
2
Sometimes
8
27
3
No
15
50
Total
30
100
Interpretation: It is observed that 23% respondents mostly depend on one medium to get knowledge about any brand while 50% of respondent sometimes depend one medium to get knowledge about any Brand. From the above interpretation we can say that majority of customers does not depend on one medium to get knowledge about any Brand.
Chart.1
Yes, 23% No, 50% Yes Sometimes, 27%
Sometimes No
Q2 Which source do you refer the most to get awareness of various brands ? Sl.no
Opinion
Respondents
Percentage of Respondents %
1
Print Ads
1
3
2
Television Outdoor Media ( banner, hoarding) Online Media
8
27
5
17
16
53
Total
30
100
3 4
Interpretation: 3% respondents refer Print Ads to get awareness various brand while 27% refer television, 17 respondents refer outdoor media ( banner, hoarding) and 53% respondents refer online media to get awareness to get various brand. From the above observation we can say that majority of customers refers online media to awareness about various brand.
Chart.2
Print Ads , 3% Print Ads Television, 27% Television
Online media, 53% Outdoor media (banner, hoarding), 16%
Outdoor media (banner, hoarding) Online media
Q3. Do you require much information to take purchase decision. Sl.no
Opinion
Respondents
Percentage of Respondents %
1
Yes
18
60
2
No
2
7
3
Sometimes
10
33
Total
30
100
Interpretation: We can say that 60% respondents require much information to take purchase decision,7% respondents doesn’t require much information while 33% respondents sometimes require information to take purchase decision. From the above observation we can say that 60% respondents require much information to take purchase decision.
Chart.3
Sometimes, 33% Yes, 60% No, 7%
Yes No Sometimes
Q4. I do not prefer to spend much of my time in purchase of any commodity. Sl.no
Opinion
Respondents
1
Yes
16
Percentage of Respondents % 53
2
No
10
33
3
Sometimes
4
14
Total
30
100
Interpretation: It is observed that 53% respondents do not prefer to spend much time for purchasing any commodity,33% respondents prefer to spend much time on purchasing any commodity, while 14 % respondents sometimes prefer to spend much time while purchasing commodity. From the above observation we can say that majority of customers do not prefer to spend much time in purchasing any commodity
Chart.4
Sometimes, 14%
No, 33%
Yes, 53%
Yes No Sometimes
Q 5. Are you knowledgeable about the use of internet ? Percentage of Respondents % 87
Sl.no
Opinion
Respondents
1
Yes
26
2
No
0
0
3
Somehow
4
13
Total
30
100
Interpretation: It is observed that 87% respondents are knowledgeable about use of internet while 13% respondents somehow knowledgeable about internet. From the above observation we can say that majority of customers are knowledgeable about the use of internet.
Chart.5
No13%
Yes Yes, 87%
No Sometimes
Q6 What is your frequency of being online ? Sl.no
Opinion
Respondents
1
Low
2
Percentage of Respondents % 7
2
Medium
21
70
3
High
7
23
Total
30
100
Interpretation: It is observed that 7% respondents have love frequency of being online, 70% of respondents have medium frequency of being online while 23% respondent are highly online. From the above observation we can say that majority of customers have medium frequency of being online.
Chart.6
Low, 7 medium, 23
high, 70
Low medium high
Q 7. What is your purchase for using internet the most ? Sl.no
Opinion
Respondents
1
5 6
20
3
Social Network Medium Sharing sites ( video, photo, music sharing &Gaming) Online Shopping
Percentage of Respondents % 17
3
10
4
All of the above
16
53
Total
30
100
2
Interpretation: It is observed that 17% respondents use internet for social media, 20% respondents use internet for share photos videos and images, 10% respondents use internet for online shopping purpose and 53% respondents use internet for all of the above. From the above observation we can say that majority of respondents use internet for all of the above purpose.
Chart.7
16%
17%
10% 20%
Q8. Companies should use online activities in their marketing efforts ? Sl.no
Opinion
1
Yes
22
Percentage of Respondents % 73
2
No
0
0
3
Sometimes
8
27
Total
30
100
Respondents
Interpretation: It is observed that 73% respondents think that companies should always use online activities in their marketing eddorts,27% respondents think that sometimes companies should use online activities in their marketing efforts. From the above observation we can say that majority of respondents think that companies should always use online activities in their marketing efforts
Chart.8
Sometimes, 27 Yes Yes, 73
No Sometimes
Q9. What benefits does online marketing offer over the traditional marketing ? Sl.no 1 2 3 4
Opinion Wide Range of Information Low Cost Ease of Shopping Time S Total
Respondents
Percentage Of Respondents %
9
30
4 6 11 30
13 20 37 100
Interpretation: It is observed that 30% respondents think that providing wide range of information is benefit of online marketing over traditional marketing, 13% respondents think that low cost is one of the benefit of online marketing over traditional marketing, 20 % respondents easy of shopping is benefit which online marketing offer over traditional marketing , 37%respondents think that time saving is benefit which online marketing offer over traditional marketing. From the above observation we can say that majority of respondents think that time saving is benefit which online marketing offer over traditional marketing. Chart.9
30% 13% 20% 37%
Q10 Do you prefer online advertising as it is SAFEST to use. Sl.no
Opinion
Respondents
1
Yes
12
Percentage of Respondents % 40
2
No
3
10
3
No Option
15
50
Total
30
100
Interpretation: It is observed that 40% respondents prefer online advertising as it is safest to use while 10% respondents do not prefer online advertising as safest to use and 50% respondents have no opinion on it . From above observation we can say that majority of respondents have on opinion about online advertising as safest use.
Chart. 10
Yes, 40% No opinion, 50% Yes No, 10%
No No opinion
I mostly depend on just one medium to get knowledge about any brand. Respondents
Percentage of Respondents %
Sl.no
Opinion
1
Yes
7
23
2
Sometimes
8
27
3
No
15
50
Total
30
100
Interpretation: It is observed that 23% respondents mostly depend on one medium to get knowledge about any brand while 50% of respondent sometimes depend one medium to get knowledge about any Brand. From the above interpretation we can say that majority of customers does not depend on one medium to get knowledge about any Brand.
Chart.1
Yes, 23% No, 50% Yes Sometimes, 27%
Sometimes No
Q2 Which source do you refer the most to get awareness of various brands ? Sl.no
Opinion
Respondents
Percentage of Respondents %
1
Print Ads
1
3
2
Television Outdoor Media ( banner, hoarding) Online Media
8
27
5
17
16
53
Total
30
100
3 4
Interpretation: 3% respondents refer Print Ads to get awareness various brand while 27% refer television, 17 respondents refer outdoor media ( banner, hoarding) and 53% respondents refer online media to get awareness to get various brand. From the above observation we can say that majority of customers refers online media to awareness about various brand.
Chart.2
Print Ads , 3% Print Ads Television, 27% Television
Online media, 53% Outdoor media (banner, hoarding), 16%
Outdoor media (banner, hoarding) Online media
Q3. Do you require much information to take purchase decision. Sl.no
Opinion
Respondents
Percentage of Respondents %
1
Yes
18
60
2
No
2
7
3
Sometimes
10
33
Total
30
100
Interpretation: We can say that 60% respondents require much information to take purchase decision,7% respondents doesn’t require much information while 33% respondents sometimes require information to take purchase decision. From the above observation we can say that 60% respondents require much information to take purchase decision.
Chart.3
Sometimes, 33% Yes, 60% No, 7%
Yes No Sometimes
Q4. I do not prefer to spend much of my time in purchase of any commodity. Sl.no
Opinion
Respondents
1
Yes
16
Percentage of Respondents % 53
2
No
10
33
3
Sometimes
4
14
Total
30
100
Interpretation: It is observed that 53% respondents do not prefer to spend much time for purchasing any commodity,33% respondents prefer to spend much time on purchasing any commodity, while 14 % respondents sometimes prefer to spend much time while purchasing commodity. From the above observation we can say that majority of customers do not prefer to spend much time in purchasing any commodity
Chart.4
Sometimes, 14%
No, 33%
Yes, 53%
Yes No Sometimes
Q 5. Are you knowledgeable about the use of internet ? Percentage of Respondents % 87
Sl.no
Opinion
Respondents
1
Yes
26
2
No
0
0
3
Somehow
4
13
Total
30
100
Interpretation: It is observed that 87% respondents are knowledgeable about use of internet while 13% respondents somehow knowledgeable about internet. From the above observation we can say that majority of customers are knowledgeable about the use of internet.
Chart.5
No13%
Yes Yes, 87%
No Sometimes
Q6 What is your frequency of being online ? Sl.no
Opinion
Respondents
1
Low
2
Percentage of Respondents % 7
2
Medium
21
70
3
High
7
23
Total
30
100
Interpretation: It is observed that 7% respondents have love frequency of being online, 70% of respondents have medium frequency of being online while 23% respondent are highly online. From the above observation we can say that majority of customers have medium frequency of being online.
Chart.6
Low, 7 medium, 23
high, 70
Low medium high
Q 7. What is your purchase for using internet the most ? Sl.no
Opinion
Respondents
1
5 6
20
3
Social Network Medium Sharing sites ( video, photo, music sharing &Gaming) Online Shopping
Percentage of Respondents % 17
3
10
4
All of the above
16
53
Total
30
100
2
Interpretation: It is observed that 17% respondents use internet for social media, 20% respondents use internet for share photos videos and images, 10% respondents use internet for online shopping purpose and 53% respondents use internet for all of the above. From the above observation we can say that majority of respondents use internet for all of the above purpose.
Chart.7
16%
17%
10% 20%
Q8. Companies should use online activities in their marketing efforts ? Sl.no
Opinion
1
Yes
22
Percentage of Respondents % 73
2
No
0
0
3
Sometimes
8
27
Total
30
100
Respondents
Interpretation: It is observed that 73% respondents think that companies should always use online activities in their marketing eddorts,27% respondents think that sometimes companies should use online activities in their marketing efforts. From the above observation we can say that majority of respondents think that companies should always use online activities in their marketing efforts
Chart.8
Sometimes, 27 Yes Yes, 73
No Sometimes
Q9. What benefits does online marketing offer over the traditional marketing ? Sl.no 1 2 3 4
Opinion Wide Range of Information Low Cost Ease of Shopping Time S Total
Respondents
Percentage Of Respondents %
9
30
4 6 11 30
13 20 37 100
Interpretation: It is observed that 30% respondents think that providing wide range of information is benefit of online marketing over traditional marketing, 13% respondents think that low cost is one of the benefit of online marketing over traditional marketing, 20 % respondents easy of shopping is benefit which online marketing offer over traditional marketing , 37%respondents think that time saving is benefit which online marketing offer over traditional marketing. From the above observation we can say that majority of respondents think that time saving is benefit which online marketing offer over traditional marketing. Chart.9
30% 13% 20% 37%
Q10 Do you prefer online advertising as it is SAFEST to use. Sl.no
Opinion
Respondents
1
Yes
12
Percentage of Respondents % 40
2
No
3
10
3
No Option
15
50
Total
30
100
Interpretation: It is observed that 40% respondents prefer online advertising as it is safest to use while 10% respondents do not prefer online advertising as safest to use and 50% respondents have no opinion on it . From above observation we can say that majority of respondents have on opinion about online advertising as safest use.
Chart. 10
Yes, 40% No opinion, 50% Yes No, 10%
No No opinion
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