Purdue Ed Morrison
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Education and Training for a Regional Green Economy Workforce: Finding New Synergies through Link and Leverage Strategies in the Great Lakes Tim Gavigan Center for Education Innovation and Regional Economic Development Brookfield, WI Ed Morrison Purdue Center for Regional Development West Lafayette, IN The University of Akron Akron, OH Dimensions of a Green Economy Workforce
A green economy focuses on sustainability, resilience and regeneration. In an industrial economy, our attention is driven toward the business firm — the corporation — and isolated individuals — “rational” consumers and investors. In a green economy, we are drawn to connections: the relationships of ourselves and our organizations to our natural environment.
A green economy focuses our attention on open networks and a new concept of regenerative innovation. It requires us to be aware of local ecosystems that are dynamically connected to the global economy. A green economy is also multidimensional and more expansive than a narrower industrial age perspective. This new perspective connects our culture and human resources with the natural resources that sustain us. From the perspective of a green economy, all of these resources demand responsible stewardship.
Green jobs represents work in agricultural, manufacturing, research and development, and service activities that contribute substantially to preserving, promoting or restoring the natural systems on which we depend. For example, this definition includes jobs that help protect ecosystems and biodiversity; reduce energy, materials and water consumption; and minimize all forms of waste and pollution. Moving toward a more sustainable, green economy will shift workforce development in at least four ways: 1. New jobs will be created with the development of clean technologies; 2. Some employment will be shifted from one technology base to another, such as a shift from fossil fuels to renewables; March 2009
Page 1 of 7
3. Some jobs will be eliminated as markets shift away from old designs and technology, such as the shift away from materials that cannot easily be recycled; 4. Some jobs will be transformed, as new skills are added. For example, construction workers will learn new techniques in efficient building design and construction. In the old industrial economy, jobs were easily classified by education level. Whitecollar, salaried jobs involved office work and higher levels of formal education. Bluecollar, wage employment relied on technical education with multiple entry points after high school. Classifying green jobs is not so simple. Green jobs span a wide array of skill levels, educational attainment, and occupations. They share a deeper characteristic: an understanding of interconnection, a perspective of interdependent systems, a view of that our economy consists of networks embedded in other networks.
Across the world, green jobs represent an important new category of workforce opportunities. They promise quality employment, meaningful community serving opportunities, decent living wages and other benefits. This transition leaves us with a serious challenge: We cannot effectively prepare for the green economy with a workforce development system designed in the Industrial Age. Call to Action: Open Network Approaches to Education and Training: Open Source Workforce Development
Developing prosperity in a green economy requires new perspectives, new systems, and a new approach to workforce development. The dynamics of the green economy include the assumption that natural systems, capital, and human resources are connected. Prosperity within a region depends on how well we connect these resources to innovation and productivity: the ability to produce more wealth with less impact on our natural systems. We need new regional systems of regenerative innovation. Our success in the green economy will depend on brainpower and how well we develop and deploy it within these new systems of regenerative innovation.
If America wants a strong workforce so that the benefits of green economic development we will need to design a new model of workforce delivery system. Our current workforce development structures, designed in an industrial age, must transition into delivery systems that are more resilient, flexible and adaptive.
We will need to move from free-standing hierarchical workforce organizations to open networks in which resources can be quickly aligned, linked and leveraged. We need to design systems based on open networks. Only these networks will have the resilience we need to respond rapid change. Regions with workforce systems based on open networks will be more competitive. They will spot opportunities faster, they will align their resource faster, and they will be more agile in equipping their workforce with the skills needed to compete. Collectively, we call these new systems “Open Source Workforce Development”. March 2009
Page 2 of 7
Designing New Workforce Systems: The Value of Youthful Perspective
We are in the midst of a painful transition from old to new workforce development systems. This transformation requires great human creativity, tremendous ingenuity, new insights, and the widespread civic participation. We will need new rules of the education and workforce development game, as we move toward a more inclusive, connected perspective of “balanced markets” and a green economy. This journey will take years, and, as we start, we should confess our ignorance. No one is quite sure how the details of work life in a green economy will be organized. We do know, however, that our Industrial Age approach to workforce development organizations is not up to the task. It is too fragmented, inflexible, and incoherent.
We also know that todayʼs youth can provide us valuable insights into the education and workforce transitions we face as we move toward a green economy. Our youth have grown up in a connected world. While adults are immigrants to the experience of digital connection, our youth are natives. Their experience and insights blur Industrial Age boundaries. They are capable of sensing the emerging green economy in ways that are different from adults whose formative experiences are rooted in a different time.
Regions that successfully engage youthful perspectives are more likely to manage the transition to a green economy successfully by preparing the workforce of tomorrow. Youth have many of the skills we will need in designing new workforce systems. They are connected. They are more experienced and comfortable in the horizontal world of open networks than in the vertical world of command-and-control organization. They are skilled at searching within vast amounts of information and sensing meaningful patterns. They respond well to experiential learning and different forms of information delivered digitally. Theyʼre comfortable with learning experiences that are delivered anytime anywhere. They define The value of work and work security in different ways. They are skeptical, pragmatic and independent. They are oriented toward action, and they are impatient with leaders who fail to recognize the importance of the interconnectivity that defines the green economy. Center for Education Innovation and Regional Economic Development In Southeastern Wisconsin, the Center for Education Innovation and Regional Economic Development is uniquely positioned to enable and coordinate the transition to a new workforce system designed for the green economy. It is nationally recognized for the development and implementation of education innovations that link talent development to a regional economy. These innovations connect the Center to other innovators at the local, regional, state, national and international levels. The Center operates a unique partnership program that enables it to engage national, local, and regional business, civic, and educational partners around focused initiatives. Through these networks, the Center is capable of delivering innovative ideas to a broad audience. March 2009
Page 3 of 7
The Centers uses Southeast Wisconsin — the Milwaukee 7 region — as a testbed for these innovations. The Center has developed as an Accelerated Solutions Lab that has implemented successfully a number of unique tools to evaluate, design, and build infrastructures and pilot projects. Using its regional and national networks, the Center is taking steps to implement these innovations both within Wisconsin and the Great Lakes states, as well as nationally. The Center has detailed experience in developing and delivering innovative curriculum. The Center is one of eight affiliates of the national 21st Century Skills Initiative. It has developed and designed a high school curriculum that is based on 21st century skills. The curriculum integrates the international communications and technical skills. To accelerate the transformation of the K-12 system the Center has designed and implemented a learning specialist training program for teachers. In addition, it has been approved as the only alternative teacher licensure center that is proficiency based. The Center has begun designing new systems for developing a green economy workforce. These innovative projects have included STEAM initiatives, as well as developing a new era career counseling service model for students and parents. The Purdue Center for Regional Development The Purdue Center for Regional Development (PCRD) is collaborating with the Center for Education Innovation and Regional Economic Development. PCRD is a leading center for the development of practitioner based tools in regional economic development. Among other initiatives, PCRD is pioneering the development of opensource economic development, open source workforce development, and the disciplines of strategic doing. PCRD is also the lead organization in the North Central Indiana, WIRED region (Workforce Innovation in Regional Economic Development). In that role, PCRD has pioneered the development of a number of new certifications for the great economy, including an energy efficiency certification and a green collar manufacturing certification. Regional Innovation Institute, The University of Akron The University of Akron is launching a Regional Innovation Institute to develop and deploy open innovation models within regional economies in Ohio and the Great Lakes. The University of Akron is partnering with PCRD in this work. Luis Proenza, President of The University of Akron, is active nationally in developing and promoting new models of regional innovation. Among other positions, he sits on the board of the Council on Competitiveness. The University of Akron is a nationally recognized leader in innovation among midsize public universities. Characteristics of Open Source Workforce Development for a Green Economy
March 2009
Page 4 of 7
The Center for Education Innovation and Regional Economic Development has a unique capacity to design and implement practical innovations that will lead to a new workforce delivery system for the green economy. Working with the Purdue Center for Regional Development, the Center for Education Innovation and Regional Economic Development is beginning the design work needed for a new green collar workforce. This system will have the following characteristics: • Regular regional and local “strategic doing” forums that focused on accelerating innovation in green workforce development through the discipline of strategic doing. This discipline enables individuals to define and execute complex projects in an open network. The Center will teach high school youth and young professionals how to design and implement these forums, as well as how to leverage these forums and broader open innovation networks. • Expanded STEM-based curricula delivered across secondary and post-secondary regional education through experiential learning based on projects connected to employers in the great economy. • New career guidance and internship systems designed to link students with emerging opportunities in the regional green economy. The Center will expand its existing prototype career guidance system. • New workforce industry partnerships designed to meet the brainpower needs of companies within the emerging clean technology clusters. The initial focus will be on the freshwater technology cluster in Southeast Wisconsin. • Rapid design and deploy certifications for the new skills in the green economy. The initial focus will be to expand the deployment of the green color certification and energy efficiency certification developed by Purdue University under its WIRED grant. • New protocols for developing strategic action plans, organizing strategic initiatives, and measuring performance through practical metrics. The Center will base in this work on existing WIRED initiatives in North Central Indiana, South East Wisconsin, and West Michigan. • New information systems for workforce development with integrated tools currently under development in Southeast Wisconsin under the Milwaukee 7 WIRED grant. The Center will also integrate new business cluster and occupational cluster analysis tools developed by Purdue University and Indiana University under a grant from the Economic Development Administration. Phase 1: Distilling the strategic lessons of WIRED from three regions To begin defining the new workforce development system for the green economy, the Center will focus its activities with partners in three WIRED regions of the Great Lakes: March 2009
Page 5 of 7
the Milwaukee 7 region in Southeast Wisconsin; the North Central Indiana region, led by Purdue University; and in West Michigan region, led by the West Michigan Regional Alliance. Each of these regions has a significant commitment to developing a green economy. By combining the insights from these three regions, the Center will be taking large steps toward defining the contours of a new workforce development system designed to support a green economy. Phase 2: Replicating and scaling a new strategy in three to five additional testbed regions in the Great Lakes Phase 2 involves the following activities: 1. Selecting additional testbed regions The Center will solicit partners from across the Great Lakes in regions that are actively pursuing strategies involving the development of green jobs, clean technology, an economic regeneration through sustainability. 2. Characterize the green economy and green jobs in each pilot region Working with the Purdue Center for Regional Development, the Center will develop a protocol for characterizing and measuring green jobs within each pilot region. We will develop both business cluster occupational cluster definitions. 3. Launch a civic process of strategic doing within each pilot region The Center will train regional leaders and open source workforce development, a model of innovation in education and training based on concepts of open networks and strategic doing. This training will result in launching regional civic forums and implementing strategic doing practices to mobilize the region toward innovation in education and training for a green economy. 4. Design networks within each region and across the Great Lakes that engage students and young professionals in innovation for education and training in the green economy Based on existing young professional networks, such as Smaller Indiana, the Center will launch a series of initiatives to engage students and young professionals in designing the new delivery system for education and training in the green economy. These initiatives will both be in person gatherings and online collaborations. 5. Develop protocols for regional metrics and accountability for new delivery systems in education and training
March 2009
Page 6 of 7
New delivery systems will require new metrics and measurement systems. Based on lessons from the WIRED experience, the Center will design new protocols for measuring outcomes from investments in a new education and training delivery system for the green workforce. Additional information If you are interested in additional information on the activities of the Center for Education Innovation and Regional Economic Development and its work to design new education and training delivery systems for the green workforce, please contact Bruce Connolly ([email protected]) or Tim Gavigan ([email protected]) at the Center for Education Innovation and Regional Economic Development or Ed Morrison at the Purdue Center for Regional Development at [email protected]
March 2009
Page 7 of 7
A green economy focuses on sustainability, resilience and regeneration. In an industrial economy, our attention is driven toward the business firm — the corporation — and isolated individuals — “rational” consumers and investors. In a green economy, we are drawn to connections: the relationships of ourselves and our organizations to our natural environment.
A green economy focuses our attention on open networks and a new concept of regenerative innovation. It requires us to be aware of local ecosystems that are dynamically connected to the global economy. A green economy is also multidimensional and more expansive than a narrower industrial age perspective. This new perspective connects our culture and human resources with the natural resources that sustain us. From the perspective of a green economy, all of these resources demand responsible stewardship.
Green jobs represents work in agricultural, manufacturing, research and development, and service activities that contribute substantially to preserving, promoting or restoring the natural systems on which we depend. For example, this definition includes jobs that help protect ecosystems and biodiversity; reduce energy, materials and water consumption; and minimize all forms of waste and pollution. Moving toward a more sustainable, green economy will shift workforce development in at least four ways: 1. New jobs will be created with the development of clean technologies; 2. Some employment will be shifted from one technology base to another, such as a shift from fossil fuels to renewables; March 2009
Page 1 of 7
3. Some jobs will be eliminated as markets shift away from old designs and technology, such as the shift away from materials that cannot easily be recycled; 4. Some jobs will be transformed, as new skills are added. For example, construction workers will learn new techniques in efficient building design and construction. In the old industrial economy, jobs were easily classified by education level. Whitecollar, salaried jobs involved office work and higher levels of formal education. Bluecollar, wage employment relied on technical education with multiple entry points after high school. Classifying green jobs is not so simple. Green jobs span a wide array of skill levels, educational attainment, and occupations. They share a deeper characteristic: an understanding of interconnection, a perspective of interdependent systems, a view of that our economy consists of networks embedded in other networks.
Across the world, green jobs represent an important new category of workforce opportunities. They promise quality employment, meaningful community serving opportunities, decent living wages and other benefits. This transition leaves us with a serious challenge: We cannot effectively prepare for the green economy with a workforce development system designed in the Industrial Age. Call to Action: Open Network Approaches to Education and Training: Open Source Workforce Development
Developing prosperity in a green economy requires new perspectives, new systems, and a new approach to workforce development. The dynamics of the green economy include the assumption that natural systems, capital, and human resources are connected. Prosperity within a region depends on how well we connect these resources to innovation and productivity: the ability to produce more wealth with less impact on our natural systems. We need new regional systems of regenerative innovation. Our success in the green economy will depend on brainpower and how well we develop and deploy it within these new systems of regenerative innovation.
If America wants a strong workforce so that the benefits of green economic development we will need to design a new model of workforce delivery system. Our current workforce development structures, designed in an industrial age, must transition into delivery systems that are more resilient, flexible and adaptive.
We will need to move from free-standing hierarchical workforce organizations to open networks in which resources can be quickly aligned, linked and leveraged. We need to design systems based on open networks. Only these networks will have the resilience we need to respond rapid change. Regions with workforce systems based on open networks will be more competitive. They will spot opportunities faster, they will align their resource faster, and they will be more agile in equipping their workforce with the skills needed to compete. Collectively, we call these new systems “Open Source Workforce Development”. March 2009
Page 2 of 7
Designing New Workforce Systems: The Value of Youthful Perspective
We are in the midst of a painful transition from old to new workforce development systems. This transformation requires great human creativity, tremendous ingenuity, new insights, and the widespread civic participation. We will need new rules of the education and workforce development game, as we move toward a more inclusive, connected perspective of “balanced markets” and a green economy. This journey will take years, and, as we start, we should confess our ignorance. No one is quite sure how the details of work life in a green economy will be organized. We do know, however, that our Industrial Age approach to workforce development organizations is not up to the task. It is too fragmented, inflexible, and incoherent.
We also know that todayʼs youth can provide us valuable insights into the education and workforce transitions we face as we move toward a green economy. Our youth have grown up in a connected world. While adults are immigrants to the experience of digital connection, our youth are natives. Their experience and insights blur Industrial Age boundaries. They are capable of sensing the emerging green economy in ways that are different from adults whose formative experiences are rooted in a different time.
Regions that successfully engage youthful perspectives are more likely to manage the transition to a green economy successfully by preparing the workforce of tomorrow. Youth have many of the skills we will need in designing new workforce systems. They are connected. They are more experienced and comfortable in the horizontal world of open networks than in the vertical world of command-and-control organization. They are skilled at searching within vast amounts of information and sensing meaningful patterns. They respond well to experiential learning and different forms of information delivered digitally. Theyʼre comfortable with learning experiences that are delivered anytime anywhere. They define The value of work and work security in different ways. They are skeptical, pragmatic and independent. They are oriented toward action, and they are impatient with leaders who fail to recognize the importance of the interconnectivity that defines the green economy. Center for Education Innovation and Regional Economic Development In Southeastern Wisconsin, the Center for Education Innovation and Regional Economic Development is uniquely positioned to enable and coordinate the transition to a new workforce system designed for the green economy. It is nationally recognized for the development and implementation of education innovations that link talent development to a regional economy. These innovations connect the Center to other innovators at the local, regional, state, national and international levels. The Center operates a unique partnership program that enables it to engage national, local, and regional business, civic, and educational partners around focused initiatives. Through these networks, the Center is capable of delivering innovative ideas to a broad audience. March 2009
Page 3 of 7
The Centers uses Southeast Wisconsin — the Milwaukee 7 region — as a testbed for these innovations. The Center has developed as an Accelerated Solutions Lab that has implemented successfully a number of unique tools to evaluate, design, and build infrastructures and pilot projects. Using its regional and national networks, the Center is taking steps to implement these innovations both within Wisconsin and the Great Lakes states, as well as nationally. The Center has detailed experience in developing and delivering innovative curriculum. The Center is one of eight affiliates of the national 21st Century Skills Initiative. It has developed and designed a high school curriculum that is based on 21st century skills. The curriculum integrates the international communications and technical skills. To accelerate the transformation of the K-12 system the Center has designed and implemented a learning specialist training program for teachers. In addition, it has been approved as the only alternative teacher licensure center that is proficiency based. The Center has begun designing new systems for developing a green economy workforce. These innovative projects have included STEAM initiatives, as well as developing a new era career counseling service model for students and parents. The Purdue Center for Regional Development The Purdue Center for Regional Development (PCRD) is collaborating with the Center for Education Innovation and Regional Economic Development. PCRD is a leading center for the development of practitioner based tools in regional economic development. Among other initiatives, PCRD is pioneering the development of opensource economic development, open source workforce development, and the disciplines of strategic doing. PCRD is also the lead organization in the North Central Indiana, WIRED region (Workforce Innovation in Regional Economic Development). In that role, PCRD has pioneered the development of a number of new certifications for the great economy, including an energy efficiency certification and a green collar manufacturing certification. Regional Innovation Institute, The University of Akron The University of Akron is launching a Regional Innovation Institute to develop and deploy open innovation models within regional economies in Ohio and the Great Lakes. The University of Akron is partnering with PCRD in this work. Luis Proenza, President of The University of Akron, is active nationally in developing and promoting new models of regional innovation. Among other positions, he sits on the board of the Council on Competitiveness. The University of Akron is a nationally recognized leader in innovation among midsize public universities. Characteristics of Open Source Workforce Development for a Green Economy
March 2009
Page 4 of 7
The Center for Education Innovation and Regional Economic Development has a unique capacity to design and implement practical innovations that will lead to a new workforce delivery system for the green economy. Working with the Purdue Center for Regional Development, the Center for Education Innovation and Regional Economic Development is beginning the design work needed for a new green collar workforce. This system will have the following characteristics: • Regular regional and local “strategic doing” forums that focused on accelerating innovation in green workforce development through the discipline of strategic doing. This discipline enables individuals to define and execute complex projects in an open network. The Center will teach high school youth and young professionals how to design and implement these forums, as well as how to leverage these forums and broader open innovation networks. • Expanded STEM-based curricula delivered across secondary and post-secondary regional education through experiential learning based on projects connected to employers in the great economy. • New career guidance and internship systems designed to link students with emerging opportunities in the regional green economy. The Center will expand its existing prototype career guidance system. • New workforce industry partnerships designed to meet the brainpower needs of companies within the emerging clean technology clusters. The initial focus will be on the freshwater technology cluster in Southeast Wisconsin. • Rapid design and deploy certifications for the new skills in the green economy. The initial focus will be to expand the deployment of the green color certification and energy efficiency certification developed by Purdue University under its WIRED grant. • New protocols for developing strategic action plans, organizing strategic initiatives, and measuring performance through practical metrics. The Center will base in this work on existing WIRED initiatives in North Central Indiana, South East Wisconsin, and West Michigan. • New information systems for workforce development with integrated tools currently under development in Southeast Wisconsin under the Milwaukee 7 WIRED grant. The Center will also integrate new business cluster and occupational cluster analysis tools developed by Purdue University and Indiana University under a grant from the Economic Development Administration. Phase 1: Distilling the strategic lessons of WIRED from three regions To begin defining the new workforce development system for the green economy, the Center will focus its activities with partners in three WIRED regions of the Great Lakes: March 2009
Page 5 of 7
the Milwaukee 7 region in Southeast Wisconsin; the North Central Indiana region, led by Purdue University; and in West Michigan region, led by the West Michigan Regional Alliance. Each of these regions has a significant commitment to developing a green economy. By combining the insights from these three regions, the Center will be taking large steps toward defining the contours of a new workforce development system designed to support a green economy. Phase 2: Replicating and scaling a new strategy in three to five additional testbed regions in the Great Lakes Phase 2 involves the following activities: 1. Selecting additional testbed regions The Center will solicit partners from across the Great Lakes in regions that are actively pursuing strategies involving the development of green jobs, clean technology, an economic regeneration through sustainability. 2. Characterize the green economy and green jobs in each pilot region Working with the Purdue Center for Regional Development, the Center will develop a protocol for characterizing and measuring green jobs within each pilot region. We will develop both business cluster occupational cluster definitions. 3. Launch a civic process of strategic doing within each pilot region The Center will train regional leaders and open source workforce development, a model of innovation in education and training based on concepts of open networks and strategic doing. This training will result in launching regional civic forums and implementing strategic doing practices to mobilize the region toward innovation in education and training for a green economy. 4. Design networks within each region and across the Great Lakes that engage students and young professionals in innovation for education and training in the green economy Based on existing young professional networks, such as Smaller Indiana, the Center will launch a series of initiatives to engage students and young professionals in designing the new delivery system for education and training in the green economy. These initiatives will both be in person gatherings and online collaborations. 5. Develop protocols for regional metrics and accountability for new delivery systems in education and training
March 2009
Page 6 of 7
New delivery systems will require new metrics and measurement systems. Based on lessons from the WIRED experience, the Center will design new protocols for measuring outcomes from investments in a new education and training delivery system for the green workforce. Additional information If you are interested in additional information on the activities of the Center for Education Innovation and Regional Economic Development and its work to design new education and training delivery systems for the green workforce, please contact Bruce Connolly ([email protected]) or Tim Gavigan ([email protected]) at the Center for Education Innovation and Regional Economic Development or Ed Morrison at the Purdue Center for Regional Development at [email protected]
March 2009
Page 7 of 7
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