Public Relations Plan Project

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The Public Relations Plan We will be covering the Plan in the following manner ± ‡ Introduction ± The necessity to preserve the water bodies ‡ Objectives and Goals ± What we look at in the PR Plan ‡ Target Audience ± The people we really need to look at ‡ Tools ± How we reach to the Target Audience ‡ Conclusion ± The planning concluded, work shall begin

Introduction ‡ In India, there are numerous water bodies, out of which more than 95% of them get contaminated everyday.

‡ In the industrial areas, and the µbig¶ cities, pollution is High on water bodies close by.

‡ NGO Boond has started the water preservation campaign to help preserve the water bodies.

‡ NGO Boond has begun the campaign in Mumbai, also plan to spread to other parts of the country.

Objectives ‡ The main objective of NGO Boond is to preserve the water bodies.

‡ The main objective of the PR Plan is to ensure the visibility and support for NGO Boond.

‡ The present objective for NGO Boond is to get the water bodies of Delhi cleaned. Therefore, our PR Plan will target the city of Delhi

Goals ‡ To clean the water bodies around Delhi (esp. Yamuna river and its supporting streams). ‡ To appeal to people for funds/charity through the PR Tools. ‡ To encourage people, especially youth to become a part/volunteers for this N.G.O. ‡ To make people more aware towards their responsibility for the water bodies etc.

Taret Audience ‡ Our Target Audience would, in general, be all the people in Delhi. More specifically, ‡ We target housewives ‡ The Youth, and School Going Children ‡ The Slum Dwellers ‡ People living close to the water bodies ‡ Donors/Investors and Socially Responsible Businessmen

Internal PR ‡ Distribution of free passes for the Plays and Dramas.

‡ Distribution of the NGO¶s T-Shirts.

‡ Also, provision of Meals at all the events.

Tools ‡ Press Conference ‡ Press Release ‡ Announcements ‡ Websites, Web Blogs and Net Communities ‡ Photography ‡ School events

‡ Quizzes etc in teen magazines ‡ Flex and T-shirt Designing competition in College Fests ‡ Rallies in all parts of the city with distribution of T-Shirt ‡ Dramas in English and Hindi in colleges and theatres. ‡ Short shows on Radio, publicity of our campaign. ‡ Seminars in Hindi and English

Conclusion ‡ The complete PR plan is divided into two parts ± Short term and Long term. The long term is for the entire year with suitable tools with appropriate intervals. ‡ Each of the mentioned strategies/tools will be used together or in rotation all through the year as required to ensure the goals are being achieved effectively. ‡ We will frequently follow up on the results of our PR activity and modify the plan as required.

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