Prweek Awards 2009 Shortlist

Awards

PRWeek Awards 2009 shortlist As awards time draws near again, we reveal the shortlist for the PRWeek Awards, to be held in central London on 20 October

Specialist & Technique Research Sponsored by One Poll

Band and Brown Communications London Metropolitan Archives Launch for Ancestry.co.uk Blue Rubicon Combating Copyright Theft for Industry Trust for IP Awareness Man Bites Dog Credit – Where It’s Due? for Roland Berger Mandate Communications Taking Exception for Rarer Cancers Forum The Communication Group Cities: The Destination Identity Weber Shandwick GP Survey – Knowledge in Hepatitis C for Roche Products Issues and Crisis Management AGA Public Relations Turning the Tide for Euler Hermes

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Trimedia Flat Fares for Wrexham and Shropshire TUI Travel UK Here to Help! for Thomson and First Choice Holidays Public Affairs British Heart Foundation Out of Order Mandate Communications Taking Exception for Rarer Cancers Forum The National Autistic Society Autism Bill The Red Consultancy/Political Intelligence Taking Sickle Cells from the Margins to the Mainstream for Novartis Tube Lines Outstanding Tube for London Weber Shandwick Saving Rural Medical Services for Dispensing Doctors’ Association Broadcast Innovation British Heart Foundation Watch Your Own Heart Attack

Launch Group Drive Greener and Save Money for BP Ogilvy Public Relations Worldwide Barbie’s 50th Anniversary for Mattel SKV Communications Blackpool: J’aime La Tour for Visit Blackpool The Football Association Smithy Meets England Digital Innovation Sponsored by Diffusion PR

British Heart Foundation Food 4 Thought British Red Cross Traces of Hope Deliberate PR Kings Cross Twitter Haiku for Kings Place Arts Venue Limelight PR ComputerTan for The Karen Clifford Skin Cancer Charity (Skcin)

Experiment for moneysupermarket.com Frank PR Human Weights for Gymbox for Gymbox Shine Communications EA Petrol for the People for Electronic Arts Taylor Herring Public Relations Eden Polar Bears for UKTV Unity The Age of Stupid – The People’s Premiere for The Age of Stupid Best Green Campaign Blue Rubicon Green Streets for British Gas Derbyshire County Council Fly-Tipping - Help Put a Stop to It Ipsis Consultores de Relações Públicas Planetásio – The Climate Gymnasium for Câmara Municipal de Almada

Waitrose Waitrose The Grocer’s Blog

Unity The Big Ask – A Night At The Museum for Friends of the Earth

Live Brand Experience Citigate Dewe Rogerson The £5

Unity The Age of Stupid – The People’s Premiere for The Age of Stupid

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BBC BBC Disasters Emergency Committee (DEC) Appeal

The Red Consultancy Levonelle One Step TV Advertisement for Bayer Schering Pharma

Awards

Product & Promotion Global Public Relations Campaign Brazen PR A Global Monopoly for Hasbro Fleishman-Hillard World Hepatitis Day 2009 for World Hepatitis Alliance M&C Saatchi Sport & Entertainment The Art of Driving for Reebok Global The Red Consultancy Super Spam Me for McAfee Weber Shandwick Launch of Zain in Africa for Zain

Kavanagh Communications Creating The Aldi Effect for Aldi

Henry’s House A Message From Earth for RDF Media

Munro & Forster National Teacher Recruitment Campaign for TDA

Mischief Hanging Gardens of Paddington for IHG (InterContinental Hotels)

Johnson King Cashing in on the Mobile Phone Scrapheap for Fonebank

The Red Consultancy Make it Work for You for UK Online Centres

The Red Consultancy A Love Story Made in Sheffield for Cadbury (Bassetts)

Marlin PR Sage’s Business Brain Campaign for Sage UK

Marketing Communications Consumer (annual fees more than £100K) Cake Media Sky+ HD for Sky

Octopus Communications Cisco Customer Kings for Cisco

Edelman/ JCPR Wonderbra’s ‘The Science of Sexy by Dita Von Teese’ for Wonderbra for DB Apparel

Shine Communications eBay Profit Shopping for eBay.co.uk The Red Consultancy Super Spam Me for McAfee

Weber Shandwick Muslim Women Power List 2009 for Equality and Human Rights Commission Not-For-Profit Diffusion PR Launch of CyberMentors for Beatbullying Frank PR Time to Change for Time to Change – partnership campaign between Rethink and Mind Macmillan Cancer Support Prescription Charges Campaign

Exposure England Kit Launch for Umbro

Corporate & Public

Lexis Public Relations No7 Protect & Perfect Intense Beauty Serum for Boots UK

Financial Abbey National Evolution not Revolution

Nexus Communications Group Lifting the Limits for British Egg Industry Council

Lansons Communications Flight to Quality in Turbulent Market for Invesco Perpetual

The Red Consultancy Here’s How... for Becta

Metia GlobeOp for GlobeOp Financial Services

Tricker PR Portsoy Whistling Ban for Scottish Traditional Boat Festival

Reynolds-MacKenzie Revlimid: Adopting the Orphans for Celgene / Revlimid

Marketing Communications Business 3 Monkeys Communications Making Waves for Water Industry Commission for Scotland

Weber Shandwick Res Non Dom Research for Barclays Wealth

Internal Communications Action for Children Jumping on the Brandwagon

Virgo Health/GlaxoSmithKline Alli Team Alli Launch Campaign

Cirkle Walkers Do Us a Flavour for Walkers (PepsiCo)

Public Sector

Marketing Communications Consumer (annual fees less than £100K) Argyll Consultancies Launching the Flip Mino for Flip Video

Kazoo Communications BT Business Essence of the Entrepreneur for BT Business

Healthcare Ethical & OTC Consumer Citigate Dewe Rogerson Revealing the Fat of the Land for Lloydspharmacy Pegasus Public Relations Appesat – Not so Little Britain for Goldshield Healthcare (Appesat) Pegasus Public Relations Covonia – Winning the Cold War! for Thornton & Ross

Cake Media Pollack Rebrand for Sainsbury’s

Octopus Communications Cisco Customer Kings for Cisco Technology Brands2Life Secure Your CV! for iProfile

Yet to be Judged

Sponsored by Leeds Trinity & All Saints

Blue Rubicon The National Year of Reading for Department for Children, Schools and Families and the National Literacy Trust Blue Rubicon Tackling Teenage Pregnancy: Time to Talk for Department for Children,Schools and Families Mayor of London / Greater London Authority Help a London Park MS&L Asbestos: the Hidden Killer for HSE

The Children’s Society The Good Childhood Launch

Couravel One Voice, Nine Accents for Couravel with Hilary Scarlett Instinctif Engaging Nomura & Lehman Brothers for Nomura Orange I Am Everyone Surrey Police Surrey Public First Corporate Communications and Corporate Publications Blue Rubicon Sea Change for Waitrose for Waitrose Department of Health Celebrating NHS 60 7 August 2009 PRWeek 27

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Gabrielle Shaw Communications Creating a Cupcake Phenomenon in the UK for The Hummingbird Bakery

Man Bites Dog Fight or Flight? for Hay Group

City

Parkinson’s Disease Society and Trimedia The Brain Donor Appeal for Parkinson’s Disease Society

Awards

McDonald’s Restaurants McJob Leads the Way Porter Novelli CSIS The Box for Container Shipping Industry Travelodge Hotels Save our Seaside Virgin Atlantic Airways Virgin Atlantic, 25th Birthday – ‘Still Red Hot’

People & Agencies Communicator of the Year Sponsored by Media Training Masterclasses To be announced on 20 October

New Consultancy of the Year Bondy Consulting Diffusion PR Pretty Green Tetra Strategy Wolfstar

28 PRWeek 7 August 2009

Specialist Consultancy of the Year Just:: Health PR M&C Saatchi Sport & Entertainment Reynolds-MacKenzie Virgo Health Weber Shandwick

Public Sector Department of the Year British Waterways Department for Work and Pensions Stockport Metropolitan Borough Council Transport for London Westminster City Council

Young PR Professional of the Year

Private Sector Department of the Year

Sponsored by The Red Consultancy

Sponsored by Prospect Resourcing

Alicia Gonzales Lewis PR Katie Hayward Lansons Communications Heron Holloway British Red Cross Graham Lee Eulogy Katie Warren Launch Group

Gold Awards PR Professional of the Year Sponsored by Watson Helsby To be announced on 20 October

Diageo EDF Energy O2 RSA TUI Travel UK NGO Sector Department of the Year Greenpeace Macmillan Cancer Support The Children’s Society The Prince’s Trust World Vision UK

Consultancy of the Year 3 Monkeys Communications Blue Rubicon Edelman Frank PR Lansons Communications Mischief International Consultancy of the Year Burson-Marsteller Edelman Four Communications Group Text 100 Weber Shandwick

For more information about the PRWeek Awards or to book a table, go to prweekawards.com