Promotional Strategies By Celcom

PROMOTIONAL STRATEGIES COMMON METHOD OF PROMOTION:    

ADVERTISING PERSONAL SELLING SALES PROMOTION PUBLIC RELATIONS

STRATEGIES USED BY CELCOM

ADVERTISING: 

NEWSPAPER

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NEW PLAN, PROMOTION IN COLOUR OR BLACK-WHITE

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MAGAZINES

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INTERACTIVE GRAPHIC DESIGN, HIGH QUALITY PAPER

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TELEVISION

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USING CELEBRITY, MODEL

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INTERNET

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INTERACTIVE GRAPHIC USER INTERFACE, VARIOUS RANGE OF SERVICE PROVIDED

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OUTDOOR ADS

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BILLBOARD, SIGNBOARD, E-BULLETIN BOARD; INTERACTIVE GRAPHIC DESIGN

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TRANSPORTATION ADS

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ON ANY FORM OF TRANSPORTATION (INSIDE OR OUTSIDE); COMMUTER, LRT,BUSES, TAXI, COMPANY CAR PROVIDE VISUAL EFFECT

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

SPECIALTY ADS

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T-SHIRT, PEN, MUG, CALENDAR, MOBILE PHONE

STRATEGIES USED BY CELCOM

SALES PROMOTION: 

DISPLAYS

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SPECIAL BOOTH, UNIQUE BANNER OR ANY ITEMS RELATED THE BRAND

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PREMIUMS

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PRIZE & GIFT FOR LUCKY WINNER, SPECIAL MERCHANDISE ON SPECIFIC PRODUCT

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REBATES

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SPECIFIC FOR POSTPAID USER



SAMPLING

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FREE SIMCARD FOR NEW USER, FOR TESTING PURPOSE

STRATEGIES USED BY CELCOM

PUBLIC RELATIONS: 

SPECIAL EVENTS

- UNI-LEAGUE, EURO 2008, PERSONALITI METRO HARIANCELCOM 

NEWS RELEASE

- LAUNCH OF NEW BROADBAND PRODUCT  PRESS CONFERENCES - ANNOUNCEMENT REGARDING MANAGEMENT, SPECULATION, CURRENT ISSUES.