Professor Emeritus Tan Sri Dato

IPGM KAMPUS TUANKU BAINUN Yeng /Sjkc Kwang Hwa Butterworth

Leong Cheang

Professor Emeritus Tan Sri Dato' Dr Lim Kok Wing

A well-known business personality in Malaysia, Professor Emeritus Tan Sri Dato' Dr Lim Kok Wing is a highly talented man with a multitude of artistic skills. He was selected as Malaysia's sole entry for the global Ernst & Young Entrepreneur of the Year Award in Monte Carlo held in June 2006. He has a dynamic track record spanning some 40 years as a successful strategic communications specialist, a branding consultant and president of a reputable international university – the Limkokwing University of Creative Technology. Tan Sri Lim is well-known for his innovative approach to education and his industry-within-university practice has successfully created new lifestyle brands for franchising. In addition to pioneering creative education, he has set up the Malaysia Design Innovation Centre to position Malaysia as a design and creative hub in Southeast Asia. He is also President of the Malaysian

Content Creation Council. He is tasked to unite the currently widely dispersed content industry to strengthen their ability to market skills and capability to the global market. Professor Emeritus Tan Sri Dato' Dr Lim Kok Wing continued efforts to improve the education landscape through creativity and innovation have not gone unnoticed. Recent awards include:

Distinguished World Citizen of Peace & Humanity Award by H.E. Abdelaziz Abughoush, Ambassador Extraordinary and Plenipotentiary, Embassy of the State of Palestine, Kuala Lumpur Pioneering Leadership in Entrepreneurship Award ASEAN - BAC & ARFF

Honorary Doctorate for Leadership in Global Education by Seo Kyeong University, South Korea Professor Emeritus Tan Sri Dato' Dr Lim Kok Wing always carried a fire within him, even from young. He had talent. He had ambition. Poverty and too strict parents did not stop him from exploring. He discarded what he didn't need and ventured into areas that honed his skills. Journalism. Design. Marketing. These provided lucrative outlets. He designed book covers. He wrote news stories. He drew cartoons. He sold encyclopaedias and cars. He could glimpse the potential in all these but he was not satisfied. As we are all aware that Tan Sri Dato' Dr Lim Kok Wing is the founder of the esteemed Lim Kok Wing University with his profound strategy and creativity that has brought the university to an eye opener level, globally. Tan Sri is truly and amazingly has contributed to his country, worldwide and especially to its students.

His involvement in education not only created a new chapter in his life but set trends in the sector. He entered the world of education desiring to impart the value of his experience to a young generation. Upon making his entry he found a challenge waiting. As he had done with the advertising business he made it his mission to provide education that would bring recognition and raise the value of the profession. He brought the world into the classroom through smart partnerships with some of the world’s most established and reputable universities and colleges. He is driven by a concern for the next generation and his emphasis on creativity as a competitive edge is now receiving its due recognition after a decade of championing its value to business and life. He changed mindsets helping people to grasp the elusive concept of creativity and thus enabling young people to convince their parents of building careers in creative professions. More recently he has introduced the concept of the Global Classroom where students can transfer to as many countries as they can to experience the culture of different campuses. Working in collaboration with his Global Consortium of Partner Universities he has enabled cross-border transfers that will develop the global graduate. He sees this as a great

opportunity to build cultural appreciation and understanding in the next generation which will benefit the world in the years to come. But of immediate benefit to the student is a unique learning experience. The Global Classroom concept grew out of his own initiatives to export degree and diploma programmes developed in Malaysia that are delivered in cities around the world. Already more than 10 cities deliver Limkokwing programmes. What has made these programmes attractive is the flexibility and the industry relevance of the courses.