Product

PRODUCT DESIGN

COMPILED BY RAKESH ANANT GUPTA ITIKA SOOD RICHA GUPTA DHEERAJ

Product Design What the Customer wanted

What Engineering designed

what marketing described

“British Airways club world class seats”

v British airways club word seating changed the game for business class, offering seats that fold out completely flat. The clever arrangement in the cabin (alternately facing towards forwards and backwards) allowed the max passenger density while still permitting there transformation into completely horizontal beds.

DEFINITION v Design can be defined as the process of idea generation, concept development, testing and manufacturing or implementation of a product . v Product design is an integral part of the process of developing the product

HOW DO GOOD IDEAS BECOME MARKETABLE v THROGH PRODUCT DESIGNING….

v Product design is crucial to anyone involved in the manufacture and marketing of physical products. v A well-conceived product will sell more, increase market share and builds reputation of the firm.

Why is it important? v One of the basics of the importance of design is for differentiation of products or services. v Design is important because it organizes and makes information/resources/assets (both physical and intellectual) usable. v It is important because it is a Human Endeavour. v Is the purpose of communicating some type of message/idea/ information.

What does it take?

KEY ASPECTS v FUNCTIONALITY: Talks about the performance and function of the product and the impact which design has on its performance. v ESTHETIC APPEAL:Purchase design of a product is based on its visual /esthetic appeal.eg: Crafts v EASE OF PRODUCTION : It describes how easily your product can be produced so as to increase sales volume.

CONTD… v QUALITY OF FINISHING : During the design and manufacturing process it is important to consider the best finishing possible as it impacts product durability and customer appeal. v SAFETY STANDARDS : Product safety is also important when reviewing design. There are many standards now applicable (ranging from FDA regulations to EU Directives) that have to be taken into

CONTD…. v PRODUCT PERFORMANCE : Performance here is defined as how long the product lasts in its use, ensuring the components do not breakdown or breakup. Durability is also defined under product performance

FJR 1300 Yamaha’s new Touring bike approach!

FJR 1300 v/s kj 900 Current bikes have many limitations

ht g i e m tw Ligh dynanis and

- Riding position

tion c n u gf n i r tou - Very heavy and big Full

- Wind protection

- Not easy to ride or park

- Passenger & Luggages

- Somehow boring

FJR 1300 Yamaha’s new Touring bike approach!

ht g i e m tw Ligh dynanis and

tion c n u gf n i r tou Full

FJR 1300 Full touring function in every detail •25L

fuel tank for long range

•Steel

fuel tank for magnetic tank bags

•Comprehensive •Hazard

lights

dashboard

FJR 1300 Full touring function •Electrically

adjustable

windscreen For different conditions For different rider size 120 mm range

FJR 1300 Full touring function in every detail

Completely developed with the bike itself

Operated by Ignition key

Colourcoordinated

Optional inner bags Fully integrated design No hardware required, direct fitting on the bike

Enable helmet storage

FJR 1300 Yamaha’s new Touring bike approach! Light Weight •Aluminum •Modern

engine, newly developed

•Aluminum •Full

Frame

rear frame

Aluminum Swingarm

FJR 1300 XJ 900 •Dry

weight

237 kg!

239 kg

FJR 1300 Yamaha’s new Touring bike approach! Superior engine •Electronic •3-way

Fuel Injection

catalyser

•Additional

air induction

Result: Emissions well below future EU-2 level

FJR 1300 Yamaha’s new Touring bike approach!

ds d a aha m a Y

g! n i r Tou o t nt e m te Exci