Product Design & Development Final Exam

OctoberUniversityfor Modern Sciences and Arts !'acultyof Engineering Irinal*spring 2009

DH,S442 ProductD&I)

Answcr the lbllowing question:

(Total Marks: 40)

Consider yourself a "Lead User" customer for one of the foltowing products. Go through the given Product Developmentand Design project processesto analyzethe market opportunity, expressyour needsogenerateconceptsand evaluatethemoto finally present your work; documented,to interestedinvestors. Producl l; l)roduc:l2: Product 3: Product 4,

Mobite Phone2010 (QuictrBuitd) lennis Racket (Generic) I'ooth Brush (Generic) Ttlssh Memory 2010 (Plat/brm)

1. Project Proposal (3 Marks) -MarketOpportunity, MarketSize,MarketShar6]ndRichriess of'Opportunity 2. Mission Statement(4 Marks) Product Description, Benefit Propositicln, KeyBusiness Goals, Competitive Stratcgy, 1'echnology 'l'rajectories, Assumptions Primary andSecondary Market, Constrains, andStakeholders 3. Customer Needs (5 Marks) Answer: TypicalUses? Likes-Currqnt? Dislikes-Current? Suggest Impr
4.

'Iarget

Specifications Metrics& Benchmarking(5 Marks)

Preparelist of rnetrics for youl primary needs,brainstorm competitive benchmarking and set idcal and marginally acceptablevalues

(10 Marks) 5. ConceptGenerationand Hand*Sketches rnetrics, Internally(2 sub-concepts Decompose complicated Search for eachmetric),lland-sketch with a combination all sub-concepts, E,xplore systematically table.andlist 3 full productcor.lccpts

6. ConceptSelection(5 Marks) ConceptSelectionScoringMatrix for the 3 concepts(use customerneedsas your selection criteria),preselrtwinning conceptand hand-sketchits assernblydrawing

7. Product Architecture (4 N{arks) ProductElements(Schematicdiagram),and clusterelementsinto chunks('Iree diagram)

B. lndustrialDesign(3 Marks) A e s t h e t i ca u d E r g o n o m i cN e e d s

9. Mention the three Design for Manufacturing types (1 Mark) P a s e1 o f ' 1

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