Proctor & Gamble Report By Wasif Rizvi
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PRODUCT MIX STRATAGIES OF THE PROCTOR & GAMBLE
Assigned By:
WAJID HUSSAIN RIZVI
Submitted By:
ZAHOOR & WASIF
CONTENTS 1.
INTRODUCTION
1
1.1 1.2 1.3 1.4 1.5
P&G History P&G Background P&G Pakistan Operations The Board of Directors & Managers P&G Product Mix
1 2 2 3 4
2.
About Brands & theirs’ Depth
5
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13
Ariel Always Camay Head & Shoulders Herbal Essence Olay Pampers Pantene Pert Plus Pringles Pure Safeguard Vicks
5 6 7 8 9 10 11 12 13 14 14
3.
STRATEGIES
16
3.1 3.2 3.3 3.4
Product Mix (Table) Promotion Strategies 3.2.1 Electronic Media Spend Pricing Strategies Place Strategies
16 17 17 17 17
4.
CONCLUSION
18
5.
SUGGESTIONS
19
15
II
Assigned By:
WAJID HUSSAIN RIZVI
Submitted By:
ZAHOOR & WASIF
CONTENTS 1.
INTRODUCTION
1
1.1 1.2 1.3 1.4 1.5
P&G History P&G Background P&G Pakistan Operations The Board of Directors & Managers P&G Product Mix
1 2 2 3 4
2.
About Brands & theirs’ Depth
5
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13
Ariel Always Camay Head & Shoulders Herbal Essence Olay Pampers Pantene Pert Plus Pringles Pure Safeguard Vicks
5 6 7 8 9 10 11 12 13 14 14
3.
STRATEGIES
16
3.1 3.2 3.3 3.4
Product Mix (Table) Promotion Strategies 3.2.1 Electronic Media Spend Pricing Strategies Place Strategies
16 17 17 17 17
4.
CONCLUSION
18
5.
SUGGESTIONS
19
15
II
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