Procedure For Assignment 1

A. Your specific tasks in this work are: 1. You are marketing Manager of a company. This company at the moment has limited international involvement, but has just decided to expand. Outline the company profile. 2. Identify a potential good market for the product of this company. Describe the product. 3. Determine appropriate marketing strategy for this product in this market 4. You must upload the assignment by due date, 19/6/09. B. The steps you must take to execute this work are: 1. Choose 3 or 4 countries - clearly state reasons for choosing these countries. The reasons must relate to the company's overall strategic plan or policy, which you need to describe. 2. Select one country - use sequential screening process, based on preliminary secondary research. Do not write volumes here. simply tabulate your data. Decide one country that has won the screening exercise by simply comparing the figures on the Table. 3. Marshal out clear plan of the primary research you will undertake to generate data for your decisions on the entry/market mix strategies, the geographical zones/population segments of the country to target, the ways to raise volume of sales 4. Write an overview of the challenges you envisage in getting reliable and relevant data in the primary research. 5. Make recommendations on how to overcome the challeges, and other general recommendations arising from your experience in the work. C. You should follow common format as follows: •

Cover page - use your usual cover template

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Table of content

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1. Introduction

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1.1 Background - company profile

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1.2 The product

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1.3 List the countries - number 1 in B above.

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1.4 Select one company - number 2 in B above.

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2 Research Proposal

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2.1 Introduction - different from the Introduction in 1 above, which is for the whole work. This is for your task number 3 in A. It is definition of problem in research peocess in your reading passage. So here define the problem of the research, that's the problem you have set out to solve.

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2.2 Research objectives - 3 or 4 points in bullet form, arising from the problem defined above.

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2.3 Methodology

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2.3.1 Sampling plan

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2.3.2 Data collection plan

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2.3.3 Data processing or analysis plan

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3 Timing

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4 Budget or cost extimates - first identify actions you need to take and items you need to procure, then estimate their costs, so don't just mention amounts recklessly.

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5 State problems to be encountered in data gathering and in the research generally.

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6.Make your recommendations - how to overcome the challenges and general recommendations arising from the research.

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7 Conclusion.

References.