Prin Of Mkt-new
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PRESTON UNIVERSITY COURSE OUTLINE SUMMER QUARTER 2009 PRINCIPLES OF MARKETING EMBA PROGRAM Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 12. 14.
Chapter No. 1 2 4 6 8 9 10 12 13 15 16 17 18 19
Final Exam Q. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Chapter Heading
The Field of Marketing The Dynamic Marketing Environment Consumer Markets and Buying Behavior Market Segmentation, Targeting, and Positioning Product Planning and Development Product-Mix Strategies Brands, Packaging, and other Product Features Price Determination Pricing Strategies Retailing Wholesaling and Physical Distribution Integrated Marketing Communications Personal Selling and Sales Management Advertising, Sales Promotion and Public Relations
Recommended Text Book: Marketing; 14th Edition by Etzel, Walker and Stanton; McGraw Hill Book Company DISTRIBUTION OF MARKS Internal Sessional Evaluation
External Eval.
Assignments/ Project
Quizzes
Class Parti. Attendance
Mid-Term Test
Total Sessional
Terminal Exam
Final Evaluation
10
10
5
25
50
50
100
Final Examination Question Paper
Required: 9 Review Questions out of 14
Chapter No. 1 2 4 6 8 9 10 12 13 15 16 17 18 19
Final Exam Q. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Chapter Heading
The Field of Marketing The Dynamic Marketing Environment Consumer Markets and Buying Behavior Market Segmentation, Targeting, and Positioning Product Planning and Development Product-Mix Strategies Brands, Packaging, and other Product Features Price Determination Pricing Strategies Retailing Wholesaling and Physical Distribution Integrated Marketing Communications Personal Selling and Sales Management Advertising, Sales Promotion and Public Relations
Recommended Text Book: Marketing; 14th Edition by Etzel, Walker and Stanton; McGraw Hill Book Company DISTRIBUTION OF MARKS Internal Sessional Evaluation
External Eval.
Assignments/ Project
Quizzes
Class Parti. Attendance
Mid-Term Test
Total Sessional
Terminal Exam
Final Evaluation
10
10
5
25
50
50
100
Final Examination Question Paper
Required: 9 Review Questions out of 14
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