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Media Traditional media

New Media

 Traditional Media .The non

 New media is used to

electronic mediums which works as part of our culture and as vehicles of transmitting tradition from one generation to another generation is called traditional media. Traditional media thus represents a form of communication employing vocal, verbal, musical and visual folk art forms, transmitted to a society or group of societies from one generation to another.

describe content made available using different forms of electronic communication made possible through the use of computer technology. Generally, the phrase new media describes content available on-demand through the Internet.

Traditional Media  Traditional Media in India Traditional media was very popular at a time when there was no television, cinema, or printed newspapers and magazines. The foremost feature of traditional media was that it was based on interpersonal communication. It was people to people, and the performers travelled from place to place to entertain and educate audiences.

Traditional Media  Folk Theatre :-

Folk theatre was the primary mode of entertainment in Indian villages and small towns, and was patronized by city dwellers as well. Jathra of West Bengal, tamasha of Maharashtra, bhavai of Gujarat, nautanki of Uttar Pradesh, Punjab and Haryana, ramlila of north India during Dussehra, yakshagana of Karnataka, karagattam and therukkoothu of Tamil Nadu, and theyyam and kathaprasangam of Kerala were some of the popular folk theatre forms.  Folk Songs:Bhakti songs, ceremonial songs, and tribal songs were prominent among folk songs. Villadichan pattu of Kerala can be included in this segment

Traditional Media  Puppetry : There are several types of puppets such as string puppets,

rod puppets, and shadow puppets. Troupes used to travel around the country during festivals and give performances. India has a rich tradition of puppetry. Many of the traditional media forms now face extinction. A few survive only on state support. Some artists are promoted by tourism departments, but this type of promotion rather diminishes the worth of the art as it is not appreciated or remembered as part of one’s culture and instead is treated as a form of exotic entertainment.

Mainstream Media of 20th Century  With the advent of print media,

cinema, radio and television, and the Internet, traditional media lost popular patronage. The novelty of the new media and the fact that they were available within the home hastened the decline of traditional media.

Mainstream Media of 20th Century  Television:-

Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound. The term can refer to a television set, a television program ("TV show"), or the medium of television transmission. Television is a mass medium for advertising, entertainment and news.

Mainstream Media of 20th Century  Radio:-

Radio is the technology of using radio waves to carry information, such as sound and images, by systematically modulatingproperties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width. When radio waves strike an electrical conductor, the oscillating fields induce an alternating current in the conductor. The information in the waves can be extr0acted and transformed back into its original form.

Mainstream Media of 20th Century

 Newspapers:-

A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns.

New Media  Social media has been defined as a “platform

whereby content and applications are no longer created and published by individuals, but instead are continuously modified by all users in a participatory and collaborative fashion.” As the Internet gained currency, particularly among the younger generation, personal web pages, reference works like the Encyclopedia Britannica Online, and the idea of content publishing became popular. Then, more interactive blogs and wikis emerged. As social media evolved further, it allowed the creation and exchange of usergenerated content.

New Media  Facebook:-

Facebook founder Mark Zuckerberg, born in 1984, was a whiz in coding and writing software. When he was only 12, he wrote a messaging program that he named “Zucknet.” His father, Edward Zuckerberg, a tech-savvy dentist, used the program in his office, so that the receptionist could inform him of a new patient quietly, without shouting across the room. The family also used Zucknet to communicate with each other within the house.

New Media  Twitter :-

Twitter, an online social networking and microblogging service, was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass, and by July 2006, the site was launched. Twitter enables users to send and read “tweets,” which are text messages limited to 140 characters. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device applications.

New Media  YouTube:-

YouTube was launched in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Later, in 2006 it was bought by Google. YouTube is a video-sharing website where users can upload, view, and share videos. It uses several applications to display a wide variety of user-generated video content, including video clips, TV clips, and music videos. YouTube is today the third most visited site after Google and Facebook. YouTube is used to project an idea, promote a book, or popularise an artist as well as for educative purposes and for entertainment.

New Media  Google :-

Larry Page and Sergei Brin, two computer software professionals, met at Stanford as PhD students in 1995, and the rest is history. They launched Google in 1998 as a company with the motto “to organise the world’s information and make it universally accessible and useful.” Interestingly, the name was derived from googol, a mathematical term denoting a number 1 followed by 100 zeros. And Google is indeed today the source for infinite information.

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