Presentation - Wwf Jessy (2)

Assumption -

Projects / possible target group (Project1 Species, 2 Wetland, 3 Marine, 4 Edu, 5 Climate)

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Marketing strategies for fund raising (FY2010)

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Corporate MKT (F-to-F) / Diversified funds

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Individuals MKT (Membership/ Donors)

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Snapshot Estimate Results overall

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2 Mil budget/ Resources

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WebMarketing

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Long term plan

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Economic concern (?)

/ where to go in projects (?)

------------------------------------------------------------------------------------Interview: What to prepare to be asked/answers Thank u M.

Assumption: • Period considered for 20 Million Baht funding intake is Jan-Dec 2010 • 2 Million Baht Total for Marketing Budget Only (Not cover salary of any temporary or permanent WWF full time staff and their related travel expenses) • 20 Million Baht 2010 funding is broken down in 2 parts: 60% (12 Million Baht) from retained existing sponsors, approx increase of 5% compared to 2009 40% (8 Million Baht) new sponsors & topics

Unit: Million Thai Baht

2009 target

2010 (5%G) (retain 2009 sponsors)

2010 (new sponsors & topics added)

2010 Total

Endangered species

2.5

2.6

1.8

4.4

Watershed Mekong river Environmental education Andaman sea

1.5

1.6

0.9

2.5

1.5

1.6

0.9

2.5

2.5

2.6

1.8

4.4

Energy use – global warming

3.5

3.6

2.6

6.2

11.5

12

8

20

TOTAL

WWF Overview & Thailand Snapshot Projects

Project 1: Conservation of Endangered and Threaten species Tigers Elephants

Target group: • Individuals • Corporates choices

Project 2: Wetlands and River Basin NE to Megong River

Target group: • NE Corporate • Toursim Industry

Project 3: Environmental Education in Thailand

Target group: • University curriculum • School curriculum • Corporate choices

Project 4: National Parks Andaman sea

Target group: • Corporate • Tourism • Hotel • Individuals

Project 5: Climate Change & Energy Saving

Target group: • Industrial • Transportation • Ministry of Energy • Real Estate/ Architech • Corporate/Retail • Individual

adhoc affair with the mass media Maintain proactive transparency and accountability in all your activities and transactions

political leaders, famous thinkers/philosophers, celebrities, and other wellknown people who the community recognizes. This can be a 'magnet' to initially bring them together

Information Management Transparancy, accountability, communication Financial information: sources of funding; financial statements (revenue and expense statement and a balance sheet) for three prior or two projected years.

Networking and Partnership

professionals women youth community religion volunteers students

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•

Technical Aspects To design & host interactive website To write the contents of the website To design the broacher, newsletter, annual report and other communication materials To prepare & manage online/offline donor management system Data Base management & to work as outsource mailing agency Online Payment Gateways Fund Raising Techniques To organize funds for your organization Projects proposal writing Institutional & Government funding Different Fund Raising Plans Direct Mailing Applications Donation Boxes Schools awareness cum sponsorship programme Corporate Fund Raising Internet fund raising Foreign funding Cause related marketing Awareness Events Fund Raising events Social Campaigns, trainings & seminars

From web Benefits for Corporate Club Members Corporate Club Member status will provide your company with the following benefits:

National exposure through varying PR activities, such as the public launch of the Corporate Club and the right to communicate the support to WWF Exposure on WWF-Thailand website (www.wwfthai.org) Message of thanks from WWF to your company, published in the local press Signed WWF Corporate Club Members shield acknowledging your company's membership of the Corporate Club, and your support of WWF and conservation Invitations to local special interest events or PR activities organized by WWF

Improvement of WebMarketing • Status projects

• Transparancy of using funds • Sponsors logo of each project link each their web – link CSR to WWF • Provide wwf logo (certificate) wwf social care Corporate donor web

Corporate Social Care