Presentation On Kfc.

PRESENTED BY: AKHIL DUGGAL ALOK RAJDEEP BOSE SANKALPITA SINGH SOUMYADEEP BISWAS TARJANI VERMA VIVEK SHARMA

COMPANY PROFILE Ø Genre - Southern fried chicken Ø Founded - 1929 (original) (North Corbin, Kentucky) 1952 (franchise) (South Salt Lake,Utah ) Ø Founder – Colonel Harland Sanders Ø Headquarters - Louisville, Kentucky Ø Key people - Gregg R. Derrick (President) Harvey R. Brownlea (COO) Ø Fast Food Products - Fried Chicken and related Southern foods Ø Revenue - $520.3 million USD (2007) Ø Employees - 24,000 (2007) Ø Parent - Yum! Brands

COMPANY HISTORY Ø Listed on the New York Stock Exchange in 1966. Ø Heublein, Inc. – It acquired KFC in 1977. Ø R. J. Reynolds Industries, Inc. – It acquired Heublein merged it into a wholly owned subsidiary in 1982.

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Ø PEPSICO, Inc – was formed in 1965 with the merger of Pepsi-Cola company and Frito-Lay, Inc. . Ø PepsiCo’s acquisition of KFC in 1986 followed earlier acquisitions of Pizza Hut and Taco Bell. Ø Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. an independent company, as a result of a spin-off from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands. Ø KFC was acquired by PepsiCo in 1986

MISSION STATEMENT “ We find reasons to celebrate the achievements of others and have fun doing it,” is right up there with “ Customer Focus” and “Belief In People.”

VISION “Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company.

ORGANISATION CULTURE

-         Big on diversity in the workplace -         Promotes differences in background, ethnic cultures, and values -         Team-oriented environment -         Focuses on teaching everybody something new -         Promotes unity in the workplace

-         Focuses on building relationships and creating diversity and commitment within the company and amongst employees and customers 

FOUNDING TRUTHS •Satisfied customers and profitability follow. •Respond To The Voice Of The Customer…Not just listen. •The Restaurant General Manager Is Our #1 Leader…Not senior management. •Run Each Restaurant As If It’s Our Only One…Avoid the trap of the averages. •Recognition Shows You Care…People leave when you don’t. •Quality In Everything We Do…Especially the food.

SWOT ANALYSIS

STRENGTHS :•Refocused international strategies •Competitive marketing strategy •Distribution strategy

WEAKNESS : •Management Shift •Conflicts between KFC and PepsiCo cultures

OPPORTUNITIES :

•International Appeal to American products •Economies of Scale and Scope

THREATS : •Consumer health food trend •Saturated fast food industry in the U.S. market

BRINGING ABOUT EFFICIENCY •Lesser production costs •Building healthy customer relationships •Efficient hierarchical structure within the company starting from area manager till the food service team members •Every single chicken goes through Quality Assurance Lab.

KFC SOUL FOOD

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