WILLIAM PROCTER
JAMES GAMBLE
Presented by Tang Xun 1
Introduction and products ♦From 1837 to 2009 ♦From Soap and candles: ♦to P&G’s Billion Dollar Brands:
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Achivements ☞Net sales incomes $79 bilion in 2009 ☞300 brands ☞ Selling well in160 countries and regions ☞23 individual brands sells more than $1billion 3
The approach to success ☞Customers are the bosses ☞pursue "value is king" concept ☞Sustained advertising campaign ☞Strong brand offensive
Thank you !! Tang Xun yitanxing2011@ hotmail.com
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