Degree Presentation: Design Process

  • October 2019
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Expertise Multimedia/Web Design, Photography, Information Design and HumanComputer Interaction.

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Lecturer Itamar Medeiros (Brazil) BA in Industrial Design; PgDip in Information Design;

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INVESTIGATION & PRACTICE 1

welcome to INVESTIGATION & PRACTICE 1

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Students will clarified on the difference between design concept and design solution.

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BRAINSTORMING: CONCEPT X STYLE learning outcome

An outline of the design process: -brainstorming; -design concept; -design solution;

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An overview of the process of identifying a design problem;

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BRAINSTORMING: CONCEPT X STYLE content

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One of the many methodologies designer around the world use is called the problemsolving approach to design;

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DESIGN METHODOLOGY

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A process in which an individual or a team applies knowledge, skills, and understanding to achieve a desired outcome in an unfamiliar situation.

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DESIGN METHODOLOGY problem-solving approach to design

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A rigorous and systematic process includes a thorough analysis of needs, careful planning, and design in response to technical, marketing, and economic requirements;

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INVESTIGATION & PRACTICE 1

DESIGN METHODOLOGY problem-solving approach to design

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Design Methodology Munari, B., “Design & Comunicação Visual: Contribuição para uma metodologia didática”, São Paulo: Martin Fontes, 1997

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The designer identifies the design problem; The designer develops a design concept; The designer creates design solutions.

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In simple words:

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PROBLEM-SOLVING APPROACH TO DESIGN

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A question raised for consideration or solution; "our homework consisted of ten problems to solve".

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INVESTIGATION & PRACTICE 1

PROBLEM-SOLVING APPROACH TO DESIGN design problem

Most times, your assignment briefs are describing a design problem that you’re expected to solve.

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In this programme, is very important that you understand what you’re being asked for each assignment.

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DESIGN PROBLEM

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“Design and make an product for young children to help them become aware of road safety.”

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INVESTIGATION & PRACTICE 1

DESIGN PROBLEM example

$ESIGN 3OLUTIONS $ESIGN #ONCEPT !GENERALSTATEMENT ABOUTANIDEACREATED SPECIALLYASANANSWER TOADESIGNPROBLEM

$ESIGN 0ROBLEM

$ETERMINEDTHROUGHANALYSISOFCLIENTSNEEDS 2ESPONSETOREQUIREMENTS TECHNICAL MARKETINGORECONOMICAL

4HEPOSSIBLEDESIGN OUTCOMESTHATWILLCOMEOUT OFTHEDESIGNCONCEPT

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A general statement about an idea created specially as an answer to a design problem. The general idea behind a slogan, pitch, campaign or design product.

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INVESTIGATION & PRACTICE 1

PROBLEM-SOLVING APPROACH TO DESIGN design concept | 观念 ,理念

One of the many ways that designer can create concepts is by analyzing the problem and generate many “answers” to it through brainstorming.

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Once the designer has a clear understanding what is the design problem, he/she can start thinking about concepts that will help solve the problem.

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PROBLEM-SOLVING APPROACH TO DESIGN design concept | 观念 ,理念

用来产生原因和处理问题的可能解 决方案的方法;

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Method used to generate ideas on causes and possible solutions to process/ problems;

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PROBLEM-SOLVING APPROACH TO DESIGN brainstorming | 头脑风暴

激发创意和解决难题的思考方法; 无论创意是否有相

性,都不会

被拒绝,直到它被全面地评估 过。

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Thinking to invoke ideas and solve dilemmas. No idea is rejected, no matter how irrelevant it appears, until it has been thoroughly evaluated.

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PROBLEM-SOLVING APPROACH TO DESIGN brainstorming | 头脑风暴

Children Products

Road Safety

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Once the designer has developed a design concept, then he/she can start thinking about possible design solutions.

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PROBLEM-SOLVING APPROACH TO DESIGN

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The possible design outcomes that will come out of the design concept.

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PROBLEM-SOLVING APPROACH TO DESIGN design solutions | 风格

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