Poster Analysis

Close-up of Tide Ad

Tide Print Ad  Figure and Ground  Figure is the ‘red spot’  White area is the ground

 Similarity  Similar colours (White)  Similar shapes (football players)  Size similarity

Cont… Proximity Similar colours and closeness gives it a

sense of wholeness and continuity

Closure Gives the impression of a fabric close-up,

familiar patterns

Area The smaller (red dot) is perceived as the

figure while white is the ground

Symmetry Entire ad is perceived as fabric close-up

The Bad  Photos randomly scattered  No Continuity (No specific direction

seen)  No size similarity, the photos are randomly sized  No significance can be seen from any one photo

The Bad  No closure observed  There are no patterns to the photos

scattered around hence no shape can be perceived

The Bad  Colors are incoherent and does not

contribute to the identity or message of the poster.  Irrelevant and puzzling message in poster (ie. Click here for video)